Head of Product

• Jun 2021 - Present

Associate

• Feb 2021 - Present

Senior Product Manager (Watches, Eyewear & Connected Watch)

• Apr 2017 - Oct 2020

- Full management of the brand’s iconic watch collections: Monaco, Link, Aquaracer, Formula 1 and Carrera (identify strategic & tactical animations for new products, brief design, manage life cycles, optimize and recommend assortments, coordinate 360° marketing platforms, diffuse product knowledge inside and outside the organization) - Pilot all product developments and minimize time-to-market, from designer brief to prototype validation, and build the corresponding 3 year plan- Develop the eyewear diversification activity, pitch for potential new licensee partner- Create and develop the 3rd generation of connected watch with higher perceived watchmaking value and luxury sports positioningKey achievements:- Watches: increased sales up to 10% on declining collections thanks to better-positioned, higher perceived value design and product environment. Managed team of 4.- Connected Watch: reached the best compromise possible between TIME / QUALITY / COST in terms of product design and technology, with the highest sales results of all previous CW- Eyewear: managed to ensure a smooth transition of the brand’s business between the liquidation of the historical partner and the search of a new partner

Senior Product Manager (Eyewear)

• May 2016 - Apr 2017

Brand Manager (Watches)

• Feb 2011 - May 2016

Brand CEO

• Apr 2008 - Jun 2010

- In charge of the local P&L and business development for the Japanese market.- Audit and review of distribution and subsidiary cost structure- Brand managementKey achievements:- Brought back local business unit to profitability by rationalizing the distribution network (60 to 40 doors), product offer, optimizing A&P expenses and structure, and increasing brand visibility in media/PR- Managed team of 5, in a complex and very different cultural environment - In charge of the local P&L and business development for the Japanese market.- Audit and review of distribution and subsidiary cost structure- Brand managementKey achievements:- Brought back local business unit to profitability by rationalizing the distribution network (60 to 40 doors), product offer, optimizing A&P expenses and structure, and increasing brand visibility in media/PR- Managed team of 5, in a complex and very different cultural environment

Marketing & Communication Manager

• Jun 2005 - Jun 2007

- Local brand’s operational marketing & communication strategies (sales forecasts, A&P budgets, product & stock management, selective distribution optimization, brand equity)- Geographical responsibility of Singapore and export markets (Malaysia, Indonesia)- Management of writing instruments brand: Montegrappa Key achievements:- Positioned the brand as ”King of Jeweler, Jeweler of Kings” through dedicated A&P and the organization of the 1st ”Art de Cartier” historical exhibition at Singapore National museum- High Jewelry sales increased by +15% thanks to targeted CRM and focused product selection- Opened 1st Cartier shop-in-shop 100% dedicated to accessories (small leather goods, pens, clocks, lighters...) at Takashimaya Ngee Ann City- Managed team of 5

Marketing & Communication Manager

• Jan 2002 - Jun 2005

Marketing Assistant

• Jun 2000 - Jan 2002