Experience

嘉银金科 Jiayin Group

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital marketing lead

  • May 2020 - Present

  Conducted digital marketing strategies of wealth management products, analyzed users’ attributes data and investment behavior data.• Carried out marketing strategies by acquiring and converting users precisely, achieving monthly average sales of $1.2M of investment products.• Coordinated team with different departments to establish a marketing data analysis pipeline, led to build a label system of millions of users; set up user portrait & reports to support digital wealth management marketing work including churn recall and new customer conversion.• Conducted risk analysis for $10 billions of assets and reinvestment activities, defining the user life cycle; built churn and value prediction models for users at different stages.



OYO

• India
• Technology, Information and Internet
• 700 & Above Employee

• User operation specialist

  • Sep 2019 - Apr 2020

  Oversaw user campaign, analyzed user behavior to formulate and optimize user operation strategies to achieve user activity, recall and conversion KPI.• Increased the number of core users by 4%, DAU by 15%, and order conversion rate by 10% per month. Segmented users with life cycle for continuous implementation of differentiated operation strategies.• Enhanced number of campaign participants by 10% annually; planned 20+ seasonal events and promotion activities, and analyzed event data to build A/B test and other tools to optimize critical process of events, and increased the conversion rate of coupons by 20%.• Reduced 30% cost of activity execution; designed user portrait and tags to streamline the CRM marketing system, incubated and realized the automation of marketing.



XTransfer

• China
• Financial Services
• 1 - 100 Employee

• User operation specialist

  • Jul 2017 - Jul 2019

  Integrated online operation for marketing, conducted user acquiring and conversion through new media platforms, event planning, SEM/SMS, etc.• Obtained 15% of the seed users converted as cold start; arranged, planned and implemented multiple cross-team projects of KOL cooperation, financial events, live online classes and other activities, to increase user stickiness.• Established and managed WeChat official page for firm, increased the number of followers from 0 to 12K, increased and maintained 18% reading rate and user conversion rate of 12%.• Built a digital operation system to monitor indicators for content, activities, channels, with tools of SQL, Baidu data and Google Analytics; maintained a monthly organic user growth of about 15% through digital marketing channels of EDM, SEM, and SMS.