Olivia Powling

SEO & Content Strategist at ROL Cruise
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency

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Bio

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Experience

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • SEO & Content Strategist
      • Jul 2019 - Present
    • Nigeria
    • Information Technology & Services
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Mar 2017 - Jun 2019

      Zero Above are an award-winning, creative, fully integrated digital, design and marketing agency. As a key member of the digital marketing team I manage a portfolio of both B2B and B2C clients. Working closely with my retained clients, I am responsible for a range of monthly tasks including: - Writing copy for websites (with particular SEO focus) - Creating thoroughly researched, trend and keyword driven website content strategies which include news articles and blog posts - Delivering strategic campaigns by utilising both digital and print across a range of media - Integrating social media into successful marketing strategies - Creating bespoke, engaging and fully optimised emails - Managing PPC as part of an integrated strategic approach - Monitoring user activity and behaviour in order to offer intricate analytical reports - Managing SEO through keyword research, tracking, analysis, strategy and mapping - Analysing website health, visibility, CRO and UX and making subsequent website updates - Paid social media campaigns across a range of platforms (predominantly Facebook, Twitter and Instagram) Within the first six months of joining the company, I was given the responsibility of managing my own clients which has enabled me to gain experience in a client facing role, further my knowledge in a range of different areas and industries and given me the opportunity to build strong, long-lasting relationships. Working within a digital marketing agency means I understand the importance of being able to swap tasks with ease and in a timely fashion. I also recognise the value of working closely with a range of businesses and industries. Lastly, working within such a diverse team enables me to consistently improve my skills across a range of different areas including website development and design. Show less

    • United Kingdom
    • Restaurants
    • Social Media Manager
      • Feb 2015 - Oct 2016

      Koh Thai Tapas is an exceptionally popular and consistently busy chain of restaurants. As Social Media Manager I was responsible for all social media channels for the Southsea restaurant. Working with Facebook, Twitter and Instagram, I consistently created engaging and interesting content to support the restaurant, events, promotions and competitions. A typical day would consist of; engaging with audiences by responding to queries and comments, scheduling and publishing content, monitoring social media channels in order to develop strategies further and conduct relevant reports, research and develop ways to enhance social media channels whilst keeping the importance of Thai cuisine and culture at the forefront and lastly, performing improvements to existing content to ensure a positive experience for users. Show less

    • United Kingdom
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing Assistant
      • Oct 2015 - Feb 2016

      As a member of the marketing team at Wessex Cancer Trust I worked closely with the marketing manager in order to perform a number of tasks, such as; events promotion and organisation, social media management, correspondence and administration. These tasks also enabled me to improve specific skills which are important for a Marketing Assistant to possess; good organisational skills, excellent written and verbal communication, the ability to work under pressure to tight deadlines, the ability to multi-task and being a strong team player. Volunteering at Wessex Cancer Trust alongside an exceptionally demanding and tough university timetable also taught me to use my time wisely, prioritising tasks and dedicating time to gaining relevant experience. Show less

Education

  • Colchester Institute
    Digital Marketing
    2017 - 2017
  • University of Portsmouth
    Master’s Degree, Marketing
    2015 - 2016
  • University of Portsmouth
    Bachelor’s Degree, Film Studies and Creative Writing
    2012 - 2015

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