Chief of Staff

• Mar 2023 - Present

As Forge Chief of Staff I wear many hats to help solve problems across the business and ensure we reach our goals, including leading our marketing, recruiting, and people operations teams.

Head of Marketing

• Nov 2022 - Jul 2023

As Head of Marketing, I focused on three key areas:1. Leading the charge to build momentum around Forge's Series A-1 fundraise. Including:– Creating a new pitch deck to tell our story– Generating interest in our mission with press coverage in The Boston Globe, Boston25, and WBZ News– Telling the story of our apprentice program through new video content2. Bringing aspiring trades workers into our apprentice program by:– Merging our separate marketing and recruiting functions into one aligned team– Running target audience research and analysis to better understand our prospects– Using the results of that analysis to get better at speaking our audience – including launching paid search and shifting the messaging on our website, social media, and job descriptions– Investing in community partnerships with local organizations– Starting our government relations function3. Setting up our B2B sales channel with strategic outreach and all new sales/marketing materials. Show less

Director of Marketing

• May 2022 - Nov 2022

As Forge's first marketer, I led the launch of our B2C brand, including:– Defining our Brand Playbook including visual identity, positioning, and messaging– Overhauling the website - forgeco.com– Experimenting with our first direct-to-consumer digital campaigns– Establishing an email marketing program– Launching social media channels– Building a library of brand photography showcasing our team and workMy favorite project (not just at Forge, but of my career) was writing, directing, and producing Forge's brand manifesto video. Show less

Director, Global Brand Strategy

• Dec 2021 - Apr 2022

I was responsible for bringing to life strategic marketing programs that drove brand differentiation, generated new business, and expanded/retained existing customers. To do so, I led the creative team to spearhead integrated campaigns, corporate messaging programs, and key initiatives that engaged Brightcove audiences globally. What this looked like:– Led development and deployment of programs and campaigns that built awareness and pipeline in our target ICP accounts.– Facilitated cohesive campaign execution across global and regional channels — including thought leadership, email, paid and organic social, display, paid search, web, video, etc. — through partnership with demand gen, field marketing, corp comms, and product marketing.– Managed the creative team and external agency partners to ideate, concept, and execute innovative campaigns for our GTMs that push the boundaries of our creative execution.– Led creative strategy and provided direction on visuals and messaging for projects across the org including the website, demand gen and field marketing programs, product and sales materials, events, customer success, and partners.The two wins I'm most proud of are:1. Restructuring the creative team to operate like an internal agency and leading the team to ideate, pitch, and execute the brand's first marquee ABM campaign rolled out in both the Americas and EMEA.2. Overhauling key webpages (copy and design) to align with new GTM strategy, including the homepage and 20+ product and vertical pages. Show less

Director, Brand Marketing

• Sep 2020 - Nov 2021

Managing brand, creative, and design, I helped launched the new Brightcove brand in October 2020 with an entirely new visual identity and messaging platform, as well as the company's first global brand awareness campaign. Part of the core launch team, I closely managed agency partners and internal creatives to bring to life the new brand and roll it out across all of our channels, including:– Brand playbook– Creative and copy guidelines– Website– Social media– Written and video content– Sales and product marketing materials– Demand gen campaignsI also launched and managed the company's first global awareness campaign – a 14 month long brand campaign designed to reintroduce the Brightcove brand to the world through a multi-channel global media plan. Show less

Marketing & Brand Strategist

• Jul 2020 - Dec 2020

Freelance consulting to help brands of all sizes and all industries tell their story, market their offering, and reach their community in new ways. I specialize in brand and product positioning, digital and email strategy, and creative development. Clients include Conferences for Women, Boston Seaport, Kendall Square Association, and Forge Harmonic. Freelance consulting to help brands of all sizes and all industries tell their story, market their offering, and reach their community in new ways. I specialize in brand and product positioning, digital and email strategy, and creative development. Clients include Conferences for Women, Boston Seaport, Kendall Square Association, and Forge Harmonic.

Director of Marketing

• May 2019 - Jul 2020

I led marketing at Manifest Boston & HubWeek — a civic collaboration founded by The Boston Globe, Harvard University, MIT, and Massachusetts General Hospital. My role was a unique mix of high-level strategy and sleeves-up execution. I managed an internal team of marketers and a variety of external partners — designers, copywriters, and digital strategists — to build and execute brand and marketing strategy. Manifest Boston launched in early 2020 to sit over the HubWeek Festival and a selection of new products, allowing the organization to evolve in mission and go-to-market strategy. I worked closely with a team to: – Define the new brand’s name, mission, and vision. – Create a fresh visual identity with a new logo and brand guidelines. – Launch the new brand through a coordinated multi-channel rollout. – Build and execute a comprehensive 2020 marketing strategy including the brand’s first editorial calendar, a new digital approach, and an overhauled email newsletter. – Quickly pivot the marketing plan during the Covid-19 pandemic to stay relevant and growing. We saw a 20% growth in email subscribers, 2.5x more web visitors, and an 84% increase in newsletter click-through rate. HubWeek started as an annual innovation Festival and in 2019 expanded to offer year-round programming for the first time. My job description was “jump in and build this thing” — and that’s exactly what I did, leading the marketing effort to: – Overhaul the brand from logo and visual identity through positioning. – Design, build, and launch a new website. – Create the organization’s first year-round go-to-market strategy. – Develop and execute a marketing plan for the 2019 Fall Festival from messaging, advertising, and promotion to ticketing, communications, and email strategy. – Define the on-site experience across look-and-feel, signage, and collateral. The result? A 149% increase in ticket sales, 181% boost in social interactions, and 15% decline in attendee flake rate. Show less

Senior Growth Marketer

• May 2018 - Apr 2019

A member of ezCater's first growth marketing team, I was responsible for engaging our partners through demand generation, lifecycle marketing, email strategy, digital programming, and sales enablement. I implemented foundational programs to drive important outcomes: 1) Rebuilt the partner onboarding stream to drive program adoption, increase order volume, and increase partner trust. The stream had an average open rate of 68%, average click rate of 34%, and contributed to improving key downstream metrics. 2) Initiated and led a refresh of the monthly newsletter – from building strategy/direction through project managing the execution with creative and marketing ops. As a result, we increased the click rate on the most important actions by 165%. 3) Managed the marketing plan for major product launches — including email strategy, digital ads, sales support materials, and internal training — hitting our goals and in one case, increasing audience usage by an average of 24%. I took on a cross-functional project management role at ezCater, collaborating regularly with the operations, product, sales, partner support, and creative teams to align on goals and bring crucial projects over the finish line. In one year we launched more than 60 email campaigns, 20 pieces of collateral, 15 webpages, 5 webinars, 3 product repositionings, and 1 knowledge base. Show less

Marketing Manager

• Jun 2017 - May 2018

At Ovia Health, I owned B2B marketing for the brand's enterprise solution, from strategic planning to email marketing, demand generation to sales enablement, and digital campaigns to print collateral. I drove key results, including increasing web traffic 278% YOY by executing a new digital marketing strategy and growing lead volume 471% YOY by initiating the company’s first digital ad campaigns and email marketing strategy. I led our team's strategic planning and reporting while also managing, executing, and getting cross-departmental buy-in for the marketing calendar. Our tactics focused on: – Inbound demand generation – Email marketing – Sales and customer success enablement – Collateral and content creation – Event production While at Ovia, my team also managed a refresh of the brand’s positioning and design-language, working closely with the design team to overhaul all foundational selling materials, including a new pitch storyline and deck, demos, targeted product overviews, custom prospecting assets, and a formal proposal. Show less

Associate Marketing Manager

• Mar 2014 - Jun 2017

The first member of the marketing team at an evolving startup, I was responsible for demand generation, managed digital and email marketing, led event production, overhauled the brand's social media strategy, and owned sales enablement. Our team drove key results:1) Increased web lead volume 150% YOY with the design and launch of the brand’s first digital ads and SEM strategy.2) Grew the B2B e-commerce business 22% YOY by overhauling the website, implementing a new email marketing strategy, and launching the company’s first international e-commerce platform.3) Doubled lead generation at events by implementing an elevated event strategy and leading event management efforts, from strategy, to production, to on-site logistics, to post-event follow-up and analysis, to media coverage.Additionally, I executed the day-to-day website upkeep from storytelling through web page optimization, managed and designed product launch assets and on-going product marketing materials, and streamlined internal processes for improved project management. Show less

Business Development

• May 2013 - Feb 2014

I pioneered IdeaPaint's first B2B acquisition program by generating and nurturing leads, analyzing sales and revenue metrics, and managing client accounts.

Statistics Study Group Leader & Scholar

• Jan 2011 - May 2013