Experience

San Lorenzo Bikinis

• United States
• Retail
• 1 - 100 Employee

• Director of Online Marketing

  • Dec 2022 - Present

  Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters. Partnered with graphics team to prepare, design, implement and measure success of campaigns. Planned marketing initiatives and leveraged referral networks to promote business development. Created and managed landing pages for products. Developed advertisements with impactful messages to stimulate engagement and reach target audiences. Managed paid search campaigns using Facebook Ads and Social Media platforms. Developed and implemented techniques for increasing page visits and likes. Collected and analyzed data to improve strategies. Analyzed data from previous and current marketing campaigns to improve future results.

• Social Media Marketing Manager and Content Creator

  • May 2022 - Dec 2022

  Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation. Oversaw preparation of marketing copy, images, videos, emails and other collateral. Continually maintained and improved company's reputation and positive image in markets served. Captured new customers by optimizing business strategies and launching products to diversify offerings. Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.



MUUD Technology

• United States
• Software Development
• 1 - 100 Employee

• Product Communications Manager

  • Nov 2021 - Present

  Coordinated project planning and execution with team members and team leads. Managed content distribution to online channels and social media platforms. Used content management system to analyze user engagement and website traffic metrics. Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements. Prioritized roadmap in order to achieve product goals and metrics. Used Canva to create and print marketing materials, product reviews, and press releases.



Freelance

• New York City Metropolitan Area

• Social Media Manager

  • Mar 2020 - Present

  Engaged online audiences by placing strong focus on responding to inquiries and comments in a timely and knowledgeable fashion. Improved page content, keyword relevancy, and branding to achieve search engine optimization goals. Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic. Analyzed and reported social media and online marketing campaign results. Identified target market and key segments through in-depth analysis of markets and related trends. Discussed SEO needs and optimized strategies for short- and long-term campaigns. Outlined omni-channel channel goals across brands and digital platforms for store systems, web, mobile and marketing systems. Analyzed competitor pages to locate backlink and keyword opportunities.



Tax Solutions

• United States
• Accounting
• 1 - 100 Employee

• Marketing Administrative Assistant

  • May 2016 - May 2021

  Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales. Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability. Planned large-scale events such as trade shows, conferences, and meetings. Built and maintained strong working relationships with clients by organizing various events. Kept organized tracking documents detailing assignments, in-progress work and completed project milestones. Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals. Sourced vendors for services such as video production and materials to complete marketing objectives. Set up, completed and tracked customer surveys for local, regional and national campaigns. Coordinated with social media, public relations and other teams to execute product introductions.



Caliber Corporate Advisers

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Jun 2019 - Aug 2019

  Scheduled and coordinated meetings, appointments, and travel arrangements for supervisors. Edited company drafts, memos, and emails. Managed budgets for monthly expense reports. Routinely communicated with both the general public and executive management. Scheduled and coordinated meetings, appointments, and travel arrangements for supervisors. Edited company drafts, memos, and emails. Managed budgets for monthly expense reports. Routinely communicated with both the general public and executive management.