Olivia Castaldy

Digital Marketing Consultant at OCM Digital Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Google Analytics for Power Users
    Google Analytics for Business
    Dec, 2020
    - Oct, 2024
  • Google Tag Manager Fundamentals
    Google Analytics Academy
    Dec, 2020
    - Oct, 2024
  • Introduction to Data Studio
    Google Analytics for Business
    Dec, 2020
    - Oct, 2024
  • Inbound Marketing Certification
    HubSpot
    Oct, 2020
    - Oct, 2024
  • Google Ads Measurement Certification
    Google Ads
    Feb, 2021
    - Oct, 2024
  • Google Ads Search Certificate
    Google Ads
    Jan, 2021
    - Oct, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Consultant
      • Sep 2021 - Present

      Digital Marketing Company focused on Content Marketing through Social Media Marketing, Email Marketing, and PPC Advertising. Specializes in the Cannabis Industry but also works with other companies outside of the space. Digital Marketing Company focused on Content Marketing through Social Media Marketing, Email Marketing, and PPC Advertising. Specializes in the Cannabis Industry but also works with other companies outside of the space.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Content Coordinator
      • Nov 2021 - Feb 2023

      - Facilitated the Publication of Online Advertising via Blog Content + All Site Copy - Managed Freelance Writers as their Main Point of Contact at the Company, Assigned them Blog Content Weekly & Approved Invoices - Organized a B2B Re-Branding Session to Recreate the Company's Mission Statement, Brand Identity & Verbiage - Social Media Copy, Engagement & Scheduling, Over the course of a year, the growth rate was steadily increasing at 40.4% with over 470,000 impressions & over a 2,000 follower increase through organic methods - Organized Giveaways, Content Partnerships & Events Quarterly - Content Creation & Campaign Management

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Consultant
      • Apr 2021 - Oct 2021

      Working full-time as a marketing consultant for MARCA Strategic / Cannabrand / Psilocybrand. A full-service marketing agency based out of Denver, CO focused heavily on the Cannabis and Plant-Medicine industry.

    • Marketing Coordinator
      • Aug 2020 - Apr 2021

      Full-service Marketing Agency for the Cannabis Industry, CPG and Health & Wellness products / brands. - Planning, scheduling, and creating Instagram content for Cannabrand and partners- Social Media Community Engagement - Conducting Brand and Price Competitive Audits- Assists in the Discovery process- Project Management (Internal + External)- Lead Capturing + Follow-Ups- Social Media Content Creator- Assists in creation of Brand Strategies including creation of Brand Pillars- Market Research for Internal & External Use - Assists in PR efforts + matching publications with correct target markets- Creation of Target Market Personas- SEO and Keyword Building- Creation of Blog Posts + Newsletters

    • Intern
      • May 2020 - Aug 2020

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Student Coordinator
      • Jan 2019 - Oct 2020

      Created marketing materials such as emails, flyers and TV Monitor Ads. Created a Word Press website for an organization, uses Google and other online tools to conduct surveys and registration. Collected and sorted through data using Excel. Conducted cold calls prior to scheduled events to ensure attendance. Assisted in event planning for student organizations within CSU College of Business using creativity and out-of-the-box thinking. Created marketing materials such as emails, flyers and TV Monitor Ads. Created a Word Press website for an organization, uses Google and other online tools to conduct surveys and registration. Collected and sorted through data using Excel. Conducted cold calls prior to scheduled events to ensure attendance. Assisted in event planning for student organizations within CSU College of Business using creativity and out-of-the-box thinking.

    • United States
    • Government Administration
    • Economic Development Intern
      • May 2019 - Aug 2019

      Conducted research on Foreign Direct Investment, and Trade trends throughout the U.S. and specifically in rural areas with similar demographics as Fauquier County, Virginia. After conducting research and collecting data, a report was completed for both Foreign Direct Investment trends and Import/Export Trends. Attended workshops on professionalism and attended networking events as well as contributed to several meetings. Created material for the tourism department to post on social media platforms. Assessed and researched current demographic changes in the county and helped update the County's websites. Designed presentations and important economic overview/ demographic materials that will be used and given to prospects.

    • Small Business Incubator Intern
      • Jan 2018 - Jun 2018

      As a high school senior, I was presented the unique opportunity to participate in a "Senior Government Internship" in 2018. Through this 6 month internship opportunity, I worked closely with several businesses within this business incubator. Using Microsoft Word, Excel, and Canva almost daily conducting a variety of administrative tasks and research as well as developing and utilizing marketing skills to create flyers for a Real Estate business. I found a passion for business development and entrepreneurship within this internship.

    • Local Government Intern
      • Jan 2018 - Jun 2018

      As a high school senior, I was presented the unique opportunity to participate in a "Senior Government Internship" in 2018. Through this 6 month internship opportunity, I conducted research for the Economic Development on Business Incubator trends across the U.S. With this research came gathering information, formulating an Excel spreadsheet of Business Incubators contacts around the U.S. and then cold-calling or emailing these contacts to gain insight on the activities of such incubators. After gathering all of the research needed, a document was organized and created with all of the information needed for the Director of Economic Development of Fauquier County and the local government as a whole.

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Head Cashier
      • Aug 2015 - Jun 2018

      - Customer Service Skills to over 1000 customers on Summer shifts - Exceptional Front Window and Drive Thru service - Handled over $2,000 in cash at the end of each shift - Trained many incoming employees as cashiers or scoopers - Customer Service Skills to over 1000 customers on Summer shifts - Exceptional Front Window and Drive Thru service - Handled over $2,000 in cash at the end of each shift - Trained many incoming employees as cashiers or scoopers

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Breakfast & Special Events Server
      • Mar 2017 - Sep 2017

      Server at The Inn at Little Washington, infamous 5 Star, 5 Diamond, 3 Michelin Star Restaurant & Inn. Server at The Inn at Little Washington, infamous 5 Star, 5 Diamond, 3 Michelin Star Restaurant & Inn.

Education

  • Colorado State University College of Business
    Bachelor of Business Administration - BBA, Marketing
    2018 - 2021

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