Group Marketing Manager

• Aug 2020 - Present

Director

• Mar 2020 - Present

Business Director

• Oct 2019 - Mar 2020

- Partner the Managing Director as a primary client contact. - Partner the Managing Director in driving business growth through existing clients and developing a proactive action plan for new client acquisition. - Lead the development and implementation of annual marketing and advertising plans for Clients. - Manage job status, updates, due dates, production and budget parameters. - Liaise as required with creative, media and other sub-contractors. - Liaise with Art Director and Managing Director, and where applicable with print, pre-press subcontractors, media and other creative members of the team. - Partner the Creative Director on work flows and deliverables. - To manage efficient and effective day to day running of any given project from inception to completion. Show less

Sales and Marketing Manager

• Nov 2017 - Oct 2019

Responsibilities: - Working with the sales team to achieve annual budgets, develop new business, and grow existing client database. - Converting inquiries into sales. - Liaise with clients regarding their events. - Work alongside Sales team to generate potential business and venue opportunities. - Be fully conversant regarding our services, products, packages, and venues in order to provide professional advice to potential clients (concentrating on wedding clients). - Creating and managing website content and social media campaigns. - Brand development and research for quarterly and annual marketing plans. - Liaising with internal and external suppliers. - Be involved in the development and implementation of the marketing plan. - Participation in trade shows / expos / wedding fairs. - Assist in the implementation of new systems and hospitality software. Show less

National Marketing Executive

• Jun 2016 - Nov 2017

Responsibilities: - Work with Plato Creative to develop an annual marketing plan/campaigns and manage channel partner strategies. - Develop site-specific marketing toolkits and initiatives that are relevant and successful for site owners. - Assist and execute internal franchise graphic design requirements. - Guide and support franchisees with marketing execution and performance. - Police franchisee adherence/compliance of the planned marketing activities. - Lead and manage franchisee's to effectively execute their own local social media marketing and monitor all online performance. - Support and assist all Franchisees on a personal level to ensure that positive working relationship exists between the Franchisor and Franchisee. Show less

Marketing Executive

• Apr 2014 - Jun 2016

goRoster is a web-based rostering solutions provider. The service was initially developed for the hospitality industry but has widened its scope to meet the needs of the health and stadia industries, which have similar rostering challenges. goRoster provides a deceptively simple user-interface which rests upon a sophisticated software engine. The end result for users is a seamless, easy-to-use scheduling system which creates significant savings in both time and money. Responsibilities: - Create support assets for use for both potential and current customers. - Develop and maintain the goRoster sales funnel and increase sales conversions. - Management of Google AdWords campaigns and Google Analytics strategies. - Develop and implement lead nurturing strategies. - Manage all social media campaigns and accounts. - Responsible for all inbound and outbound marketing content (blog posts, newsletters, eBooks, whitepapers.) - Market and competitor research/analysis. - Implementation of brand positioning strategies. - Liaising with media writers, photographers and designers in ensuring design and content is consistent with brand requirements. Show less

2IC & Marketing Coordinator

• Feb 2011 - Apr 2014

Responsibilities: - Ensuring the general management and the business administration of the venue. - Execute an overall smooth and efficient operation of the business in order to ensure maximum customer satisfaction and profitability. - Comply with the Sale of Liquor Act 1989. - Provide exemplary customer service and product knowledge. - Liquor inventory control and weekly assessments of variances and targets. - Implement and oversee that all HR practices are adhered to. - Sales training. - Employee mentoring and training. - Ensure all customer queries and complaints are dealt with in a timely and appropriate manner. Show less