Experience

yum. Gluten Free

• Australia
• Online Media
• 1 - 100 Employee

• Managing Director and Owner of Yum Gluten Free

  • Aug 2016 - Present

  Brisbane, Australia • Independently developed and grew a leading digital marketing business in the health food industry with global clients and engagement, including 10k email subscribers and over 100k engaged social media followers • Digital marketing strategies and solutions for Yum Gluten Free and its clients to drive sales and business growth • Client acquisition, relationship management, account management and B2B network development • Create client campaigns, including editorial pieces for web… Show more • Independently developed and grew a leading digital marketing business in the health food industry with global clients and engagement, including 10k email subscribers and over 100k engaged social media followers • Digital marketing strategies and solutions for Yum Gluten Free and its clients to drive sales and business growth • Client acquisition, relationship management, account management and B2B network development • Create client campaigns, including editorial pieces for web, social media and email marketing • Develop business plans, marketing plans, media strategy and annual budget • Conceptualise, develop, edit and publish quarterly digital magazine, including marketing and launch strategy • Secure advertisers, manage sales, coordinate contributors and write all published content • Conception to completion delivery and facilitation of sell-out workshops • Keynote speaker at major events across Australia • Coordinate and deliver effective presence as a stall holder at major expos across Australia to secure new clients

• National Sales Manager & Features Writer

  • May 2014 - Aug 2016

  Brisbane, Queensland, Australia • Established new advertisers featured in the magazine, on the website, blog and Facebook page by cold calling via phone, email and organising face-to-face meetings • Managed current advertisers and adjusted media kit to meet their needs • Wrote two to four informative and creative articles monthly requiring business research and interviews • Coordinated contributors, editorials and café reviews for upcoming issues



Free Folk Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Sales and Business Development Manager

  • Sep 2022 - Apr 2023



Australian Owner Manager

• Australia
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing and Communications Manager

  • Oct 2021 - Sep 2022

  Brisbane, Queensland, Australia



NAVITAS PROFESSIONAL TRAINING PTY LTD

• Australia
• Education Administration Programs
• 1 - 100 Employee

• Internship Placement Coordinator

  • Oct 2015 - Nov 2016

  Brisbane Queensland Australia • Sourced internships for international students in the Professional Year Program, Career Experience Program and the Navitas Professional Internship Program • Developed strong relationships within Engineering, Accounting & IT industries throughout Queensland to generate internship opportunities • Established new business relationships through cold calling and meeting with targeted companies • Maintained relationships with current internship host companies • Interviewed all program… Show more • Sourced internships for international students in the Professional Year Program, Career Experience Program and the Navitas Professional Internship Program • Developed strong relationships within Engineering, Accounting & IT industries throughout Queensland to generate internship opportunities • Established new business relationships through cold calling and meeting with targeted companies • Maintained relationships with current internship host companies • Interviewed all program participants, revised participant resumes and shortlisted participants for internships • Recorded all interactions with host companies, cold calls and participants results in Salesforce and SONIA • Placed 15-20 participants per month in host companies with a 100% placement rate Show less



Vibe Natural Health

• Administration, Marketing and Event Coordinator

  • Feb 2015 - Oct 2015

  Brisbane, Australia • Organised and executed 2015 Open Day; 4:1 conversion rate of attendees to new clients • Report to and directly work with the clinic owner and director managing all administrative needs - Organise and execute special projects - Run weekly staff meetings with the reception team as needed - Manage client special requests, complaints, concerns and compliments



Deeks Health Bakery

• Australia
• Health, Wellness & Fitness

• Sales Manager

  • Jan 2013 - May 2014

  Canberra and Brisbane, Australia • Established role of Sales Manager to grow local and national sales • Managed retail wholesale accounts as well as establishing new accounts • Led food demos locally and nationally to introduce products and educate potential customers on the benefits of a gluten and grain free lifestyle • Created and updated all of the necessary paperwork regarding product list, mail-order form, introductory letter and credit application



American Heart Association

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Marketing and Communications Intern

  • Aug 2012 - Dec 2012

  Columbia, South Carolina Area - For local media: Create and distribute press releases, public service announcements, community calendar events - Prepare and promote February 2013's National Heart Month and Go Red for Women - Market through various social media channels - Organize personal interviews



Healthy Columbia

• Marketing Intern

  • May 2012 - Dec 2012

  Columbia, South Carolina - Utilised traditional marketing strategies to promote free lifestyle programs to community members including weight loss, healthy cooking, & obesity control in adolescents - Facilitated free lifestyle programs to those in need in Columbia, SC - Educate and interact with community members about the Healthy Columbia organization - Organize health screenings for low income areas in the Columbia area