Director, Business Development and Strategic Partnerships

• Jun 2022 - Present

Manager, Business Development and Marketing Strategy

• Jun 2020 - Jun 2022

Senior Marketing Manager

• Apr 2018 - Apr 2020

• Led the strategy development of multi-channel digital marketing and traditional programs across destination tourism and real estate clients alongside the Management Supervisor and Partner/COO, and managed the day-to-day execution of these programs. • Unwavering brand steward, responsible for upholding brand integrity through an internal system of brand strategy, always advocating for the brand: protecting it, upholding its core values, and living its essence. • Crafted creative content… Show more • Led the strategy development of multi-channel digital marketing and traditional programs across destination tourism and real estate clients alongside the Management Supervisor and Partner/COO, and managed the day-to-day execution of these programs. • Unwavering brand steward, responsible for upholding brand integrity through an internal system of brand strategy, always advocating for the brand: protecting it, upholding its core values, and living its essence. • Crafted creative content such as blog posts, social media posts, landing pages, and email campaigns to support inbound marketing, SEO, and capture and convert strategies. • Dedicated facilitator (/translator) for agency and client, ensuring that brand needs are met while enabling agency vision to come to life. Always striving to create and encourage an environment of open collaboration. • Oversaw management of SEO and paid search programs. • Responsible for client budget management, forecasting, spending plans, and reconciliation for production. Show less • Led the strategy development of multi-channel digital marketing and traditional programs across destination tourism and real estate clients alongside the Management Supervisor and Partner/COO, and managed the day-to-day execution of these programs. • Unwavering brand steward, responsible for upholding brand integrity through an internal system of brand strategy, always advocating for the brand: protecting it, upholding its core values, and living its essence. • Crafted creative content… Show more • Led the strategy development of multi-channel digital marketing and traditional programs across destination tourism and real estate clients alongside the Management Supervisor and Partner/COO, and managed the day-to-day execution of these programs. • Unwavering brand steward, responsible for upholding brand integrity through an internal system of brand strategy, always advocating for the brand: protecting it, upholding its core values, and living its essence. • Crafted creative content such as blog posts, social media posts, landing pages, and email campaigns to support inbound marketing, SEO, and capture and convert strategies. • Dedicated facilitator (/translator) for agency and client, ensuring that brand needs are met while enabling agency vision to come to life. Always striving to create and encourage an environment of open collaboration. • Oversaw management of SEO and paid search programs. • Responsible for client budget management, forecasting, spending plans, and reconciliation for production. Show less

Marketing Manager

• Jan 2015 - Apr 2018

• Built clients’ brands via an omni-channel approach, managing and developing strategy for campaigns across print, collateral, out-of-home, lead nurture, websites, videos, paid social media, display, and content creation. • Cultivated and nurtured strong relations with internal clients and external partners. • Assisted in development and maintenance of client websites; manage client CMS, build webpages and modify layouts, while taking into consideration UX/function and striving to create… Show more • Built clients’ brands via an omni-channel approach, managing and developing strategy for campaigns across print, collateral, out-of-home, lead nurture, websites, videos, paid social media, display, and content creation. • Cultivated and nurtured strong relations with internal clients and external partners. • Assisted in development and maintenance of client websites; manage client CMS, build webpages and modify layouts, while taking into consideration UX/function and striving to create visually appealing sites. • Collaborated across departments to foster cross-functional relationships and incorporated social media strategies as part of a larger integrated program to create a holistic online approach. • Substantiated agency point of view, estimates, and creative. • Co-managed and coordinated the marketing campaigns, media plans and promotion, creative, and production workflow of six planned residential and urban mixed-use communities on behalf of the largest private land developer in the United States. • Analyzed and presented market research and campaign analytics to corporate executives while providing strategic and creative client counsel. • Managed the internal marketing and production budgets of multiple clients while continually strategizing budget efficiencies. • Independently represented Roni Hicks at industry meetings and events. Show less • Built clients’ brands via an omni-channel approach, managing and developing strategy for campaigns across print, collateral, out-of-home, lead nurture, websites, videos, paid social media, display, and content creation. • Cultivated and nurtured strong relations with internal clients and external partners. • Assisted in development and maintenance of client websites; manage client CMS, build webpages and modify layouts, while taking into consideration UX/function and striving to create… Show more • Built clients’ brands via an omni-channel approach, managing and developing strategy for campaigns across print, collateral, out-of-home, lead nurture, websites, videos, paid social media, display, and content creation. • Cultivated and nurtured strong relations with internal clients and external partners. • Assisted in development and maintenance of client websites; manage client CMS, build webpages and modify layouts, while taking into consideration UX/function and striving to create visually appealing sites. • Collaborated across departments to foster cross-functional relationships and incorporated social media strategies as part of a larger integrated program to create a holistic online approach. • Substantiated agency point of view, estimates, and creative. • Co-managed and coordinated the marketing campaigns, media plans and promotion, creative, and production workflow of six planned residential and urban mixed-use communities on behalf of the largest private land developer in the United States. • Analyzed and presented market research and campaign analytics to corporate executives while providing strategic and creative client counsel. • Managed the internal marketing and production budgets of multiple clients while continually strategizing budget efficiencies. • Independently represented Roni Hicks at industry meetings and events. Show less

Manager, Marketing and Operations

• Sep 2012 - Sep 2014

• Directly responsible for the management of a team of five and the day-to-day operations which included scheduling, sales, cash management, and maintaining budgets while reviewing, analyzing, and reducing operational expenses. • Developed a comprehensive digital marketing strategy by establishing and managing social media channels on Twitter, Facebook, Instagram, and Pinterest. • Delivered 72% growth YOY 2013 in company sales due to media outreach. Placed one of the top products on O… Show more • Directly responsible for the management of a team of five and the day-to-day operations which included scheduling, sales, cash management, and maintaining budgets while reviewing, analyzing, and reducing operational expenses. • Developed a comprehensive digital marketing strategy by establishing and managing social media channels on Twitter, Facebook, Instagram, and Pinterest. • Delivered 72% growth YOY 2013 in company sales due to media outreach. Placed one of the top products on O, The Oprah Magazine’s “Favorite Things” list. • Established brand identity and drove sales through effective visual merchandising and organization on both the sales floor and stock room. • Created and led a custom-centric culture focused on personalized experiences, cultivating trust, and embracing long-term customer relationships. Show less • Directly responsible for the management of a team of five and the day-to-day operations which included scheduling, sales, cash management, and maintaining budgets while reviewing, analyzing, and reducing operational expenses. • Developed a comprehensive digital marketing strategy by establishing and managing social media channels on Twitter, Facebook, Instagram, and Pinterest. • Delivered 72% growth YOY 2013 in company sales due to media outreach. Placed one of the top products on O… Show more • Directly responsible for the management of a team of five and the day-to-day operations which included scheduling, sales, cash management, and maintaining budgets while reviewing, analyzing, and reducing operational expenses. • Developed a comprehensive digital marketing strategy by establishing and managing social media channels on Twitter, Facebook, Instagram, and Pinterest. • Delivered 72% growth YOY 2013 in company sales due to media outreach. Placed one of the top products on O, The Oprah Magazine’s “Favorite Things” list. • Established brand identity and drove sales through effective visual merchandising and organization on both the sales floor and stock room. • Created and led a custom-centric culture focused on personalized experiences, cultivating trust, and embracing long-term customer relationships. Show less

Publicity Assistant

• May 2012 - Aug 2012

• Coordinated corporate communication campaigns for brands including BMW, Naulover, Nespresso, Turkish Airlines, and Dom Perignon. • Translated corporate content including reports, proposals, press kits, and press releases from Spanish to English for clients. • Liaised regularly with national print media journalists from publications including Vogue España, Elle España, and Marie Claire España. • Coordinated corporate communication campaigns for brands including BMW, Naulover, Nespresso, Turkish Airlines, and Dom Perignon. • Translated corporate content including reports, proposals, press kits, and press releases from Spanish to English for clients. • Liaised regularly with national print media journalists from publications including Vogue España, Elle España, and Marie Claire España.

Public Relations and Marketing Intern

• May 2011 - Aug 2011

• Implemented international influencer marketing campaigns for LinkedIn and Hewlett Packard’s Imaging and Printing Group in 36 countries throughout Europe, the Middle East, and Africa. • Employed crisis communication strategies for a wide variety of situations, include the Rupert Murdoch News of the World scandal. • Orchestrated the LinkedIn EMEA language site launch for Russia, Romania, and Turkey. • Implemented international influencer marketing campaigns for LinkedIn and Hewlett Packard’s Imaging and Printing Group in 36 countries throughout Europe, the Middle East, and Africa. • Employed crisis communication strategies for a wide variety of situations, include the Rupert Murdoch News of the World scandal. • Orchestrated the LinkedIn EMEA language site launch for Russia, Romania, and Turkey.