Experience

GOVT

• Singapore
• Advertising Services
• 500 - 600 Employee

• Strategic Planner

  • Apr 2022 - Present



Hakuhodo Malaysia

• Advertising Services
• 1 - 100 Employee

• Strategic Planning Manager

  • Dec 2021 - Apr 2022

  Formulated strategic propositions for client campaigns & pitches and conducted local & international research projects, in the areas of automotive, retail, FMCG, F&B, consumer health, consumer electronics, investment, and property.

• Strategic Planning Senior Executive

  • Jan 2021 - Dec 2021

• Strategic Planning Executive

  • Dec 2018 - Dec 2020



Hakuhodo Institute of Life & Living ASEAN (HILL ASEAN)

• Member & Researcher

  • Aug 2020 - Apr 2022

  Led the Malaysian team, moderated focus group discussions, analysed qualitative & quantitative data, and contributed to discussions of annual ASEAN research project. Led the Malaysian team, moderated focus group discussions, analysed qualitative & quantitative data, and contributed to discussions of annual ASEAN research project.



KASI Institute

• Research & Communications Executive

  • Oct 2018 - Nov 2018

  Wrote press releases, speeches, and translated brochures from English to Mandarin. Researched on potential speakers & participants for events and assisted in the organising of events such as the World Chinese Economic Forum. Wrote press releases, speeches, and translated brochures from English to Mandarin. Researched on potential speakers & participants for events and assisted in the organising of events such as the World Chinese Economic Forum.



BBDO Malaysia

• Account Executive

  • Feb 2018 - Aug 2018

  Executed the day-to-day responsibilities of account management.Managed brand campaigns, projects, social media pages, and pitches.

• Intern

  • Aug 2017 - Jan 2018

  Assisted in the day-to-day responsibilities of account management, participated in strategy and planning for pitches, and managed social media pages.



IGNITE Magazine (UNMC Student Media)

• Online Audio and Video Media
• 1 - 100 Employee

• Music Column Writer

  • Sep 2013 - Jul 2017

  Regularly contributed articles to IGNITE Magazine's Music Column and covered events such as the annual Nations Cup.Participated in IGNITE Magazine's first IGNITE Industry Training Week (2016), a week-long programme where experienced and prominent members of the media industry trained participants in the various aspects of journalism. Music column writer2016-20172013-2014

• Music Column Editor

  • Sep 2015 - Sep 2016

  Proofread, edited, and contributed articles for the music column.Covered and wrote a review for Project X, an on-campus music event by Music Society. Interviewed 2014/2015 Activities Officer before the 2015 Student Association Elections.



Nottingham TV (video subsidiary of the Digital Arts Guild)

• Social Media Marketing Officer

  • Sep 2016 - May 2017

  Managed the social media pages (Facebook, YouTube), engaging with audiences and promoting produced content.Monitored site traffic and social media statistics to determine next marketing strategy and direction for videos.

• Scriptwriter

  • Sep 2014 - May 2017

  Scripted and produced:Series:UNMC Students TryThis Side Up & UpNotice Me, Sensei!Expressions in ActionFood AdventuresShorts:Christmas Cooking with Hope (Cooking Show Parody)Day in a LifeCorporate videos:University of Nottingham Malaysia Campus Services and Facilities Tour



Sky

• France
• Wireless Services

• Freelancer

  • Jun 2016 - Jun 2016

  Covered the EU Referendum for Sky News, live streaming pictures and video of the count and declaration in Darlington. Covered the EU Referendum for Sky News, live streaming pictures and video of the count and declaration in Darlington.



UNMC Christian Fellowship

• Director

  • Oct 2014 - Dec 2014

  Co-directed, edited the script, as well as auditioned, casted, and trained the actors for the Christmas play, The Carpenter. Co-directed, edited the script, as well as auditioned, casted, and trained the actors for the Christmas play, The Carpenter.



Nottingham Malaysia Broadcast Channel

• Project Director

  • Sep 2013 - Sep 2014

  In charge of the planning, coordination, and execution of video shoots and productions. In charge of the planning, coordination, and execution of video shoots and productions.



Harvard Asia Leadership Camp

• Participant

  • Aug 2014 - Aug 2014

  Participated in a 5-day camp organised by the Center for Asia Leadership Initiatives, supported by the Harvard University Asia Center and the Harvard Kennedy School Ash Center for Democratic Governance and Innovation. Participated in a 5-day camp organised by the Center for Asia Leadership Initiatives, supported by the Harvard University Asia Center and the Harvard Kennedy School Ash Center for Democratic Governance and Innovation.



Seafield.fm

• Vice President

  • Jan 2012 - Dec 2012

  Initiated a partnership with IACT College to expose students to media and broadcasting and develop the skills required. Initiated a partnership with IACT College to expose students to media and broadcasting and develop the skills required.



Star Media Group Berhad

• Malaysia
• Book and Periodical Publishing
• 500 - 600 Employee

• Participant - BRATs Melaka 2011

  • Sep 2011 - Sep 2011

  BRATs is a young journalist programme by R.AGE and The Star. We were in Malacca to experience the tradition and culture of this rich historical place. My team's assignment was to do a write up on the Chitty community and a video on the art of traditional Baba and Nyonya beaded shoes. BRATs is a young journalist programme by R.AGE and The Star. We were in Malacca to experience the tradition and culture of this rich historical place. My team's assignment was to do a write up on the Chitty community and a video on the art of traditional Baba and Nyonya beaded shoes.