Events Manager

• Dec 2021 - Present

Manage the Brand Home Events Team and oversee the strategy and planning of all events at Angel’s Envy Distillery. Responsible for the financial performance of the department and achieving exemplary guest satisfaction.Partnered with Brand Home Team to lead the 2.0 expansion, delivering an additional 13k square feet of experiential consumer space including an large event room with a premium bar and a breathtaking view of Downtown Louisville. Managed a weeklong series of events and activities to successfully market and showcase the expansion to 300+ key partners, press, and media. Launched new virtual event experience during the COVID-19 Pandemic which exceeded sales goals by 193% in the first year, bringing in monthly returning customers, an additional $175K in revenue, and reaching a nation-wide audience outside of the distillery.Built the case for Bacardi approval a new Events & Sales software, Tripleseat, eventually serving as a beta testing location for all of international brand homes. Led the onboarding of Tripleseat for Brand Home team, thus improving the events team capabilities of managing incoming leads, sales, events, and both internal and external communications.

Brand Home Events Assistant Manager

• Aug 2017 - 2022

Oversee and facilitate all aspects of both internal and external events at the Angel's Envy Brand Home, including in-person and virtual. Provide guidance to clients from initial contact to on-site event coordination including site visits, preferred vendor selection, event space guidelines, contract negotiation, event staffing, distillery tours, gift items, bar service, problem-solving, and final invoicing. Serve as an advocate of Angel's Envy and Louisville ambassador with each client and distillery guest to create a memorable and positive visitor experience that always strives to exceed expectations. VIP/Trade/Industry Visitor Coordination - Coordinate and host advocacy, industry, VIP and Bacardi visitors. Serve as conduit between operations and regional marketing team to align strategy and key takeaway items for VIP guests. Assist Marketing, Sales & Events Manager with internal groups and events such as annual meetings, advocacy and affinity groups, and key marketing-related events. Partner with Beverage Manager and Customer Experience Supervisor to assure all event client needs are met for guest tours & tastings, bar service, and overall experience. Led ongoing, internal communication for all teams regarding events through morning meetings, updating the internal calendar, and sending weekly emails for upcoming events on a consistent basis. E-Commerce - Supported with the launch of the brand's first E-Commerce website. Held responsible for ongoing shooting and editing of photography assets for E-Commerce sales, social media and promotions. Trained and produced photography assets that were in line with the brand which created desired product sales. Assisted in building and maintaining Spirits 360 Website for continued E-Commerce sales. (1 Year)Managed local Donation Program and Bulk Engraved Bottle Orders, cultivating relationships with returning customers while maintaining high standards for product quality.

Temporary VIP Trade Media Coordinator & Assistant Project Manager

• Jun 2017 - Aug 2017

Manage & coordinate B-F Cooperage Tours for trade/VIP/media groups to ensure both effective staffing and seamless experience for all guests without conflicting daily production.Respond to general or specific enquiries in an efficient, timely and appropriate manner.Actively manage calendar, update event information and produce event reports .Provide general support to VP Director of Homeplace Operations and Homeplace teams.Gather information and create competitor analysis’ for Homeplace managers, Operations, and Brand Managers for Woodford Reserve, Sonoma-Cutrer, Herradura, and Old Forester Distilleries. Provide competitive insights from Crimson Hexagon social listening platform and create presentations for VP Director of Homeplace. Carry out implementation of Yext for Homeplace Teams, assist with questions and resolve issues.

Temporary Event Planner

• Mar 2017 - Jun 2017

Plan and execute distributor trips for Brown-Forman teams and partners from concept to completion.Coordinate meeting logistics including travel, transportation, hotel, meeting spaces, meals, and expenses. Schedule and coordinate distillery and cooperage visits, lunches, gifts and special needs.Monitor client event budgets once initial event booking budget has been finalized.Provide detailed and informed guidance on menus, drink options, timings, room set up, entertainment, hotels, and any other details necessary to arrange events.Maintain strong relationships and manage correspondence with B-F Travel Team, as well as contracted transportation, restaurants, distilleries, and hotel partners.Prepare itineraries, tickets, nametags, materials, packages, gift bags, etc.

Sponsorships & Event Marketing Intern

• May 2016 - Feb 2017

• Assist with organization and management of sponsorships and events for the Kentucky State Fair • Prioritize multiple projects to keep them moving in a timely manner and meet deadlines for event sponsorship needs • Provide ongoing, prompt support to sponsors and maintain positive relationships • Assemble and distribute sponsor and exhibitor materials including letters, contracts, tickets, credentials, schedules, and more • Responsible for the coordination of Performing Arts Showcase, Textile Demonstrations, and state-wide School Field Trip Program • Answer questions, resolve issues, and communicate efficiently with sponsors in a timely and positive manner • Work in conjunction with other departments and team members for event execution and overall success • Ensure sponsors receive full benefits of sponsorship outlined within contracts, such as logo placements, decoration needs, and other special needs • Recruit sponsors for free giveaway items to be used during school field trip program and social media campaign • Oversaw move-in, set-up, and move-out protocols, complications, and solutions during the Kentucky State Fair • Drafted sponsor proposals and packages for the North American International Livestock Exposition and National Farm Machinery Show

Server

• May 2014 - Feb 2017

Work effectively under pressure with team members while exceeding high service standards with club members. Maintain and foster positive, friendly relationships with club members and anticipate their daily needs. Possess complete knowledge of the banquet event menu, wine & spirits menu, and daily specials. Work effectively under pressure with team members while exceeding high service standards with club members. Maintain and foster positive, friendly relationships with club members and anticipate their daily needs. Possess complete knowledge of the banquet event menu, wine & spirits menu, and daily specials.

Public Relations Coordinator Intern

• Sep 2015 - May 2016

● Effectively communicate with clients and team members to meet client needs and expectations ● Partnered with the Kentucky Department for Public Health to strategize a statewide campaign with the objective to decrease the infant mortality rate in Kentucky through increased awareness and education on safe sleep practices ● Manage time with multiple projects to meet deadlines ● Continuously update website, social media, & digital advertising analytics ● Create and edit web content, including blog posts and cross promotional social media, with target audiences and search engine optimization in mind ● Ensure consistent messaging across multiple communications disciplines ● Assist in production and dissemination of PSAs for radio and television, including the coordination of the television segment interviews ● Strategize, write copy and budget for digital Facebook advertisements which resulted in over 10,000 new website visits in the course of three months ● Assist with drafting and development of overall messaging of press releases

Teaching Assistant and Extended Care Worker

• Mar 2013 - Apr 2016