Olivia T. Massaro
Marketing Specialist at Mercedes-Benz Manhattan- Claim this Profile
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Bio
Experience
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Mercedes-Benz Manhattan
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United States
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Retail Motor Vehicles
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100 - 200 Employee
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Marketing Specialist
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Aug 2021 - Present
- Coordinates, manages, and executes all internal/external marketing for the only corporately owned Mercedes-Benz in the country. Including but not limited to: monthly outbound strategy development, launch, and reporting; social media content creation and management; website upkeep; 3rd party vendor relations; high-profile corporate events coordination; & CRM mining. - Coordinates, manages, and executes all internal/external marketing for the only corporately owned Mercedes-Benz in the country. Including but not limited to: monthly outbound strategy development, launch, and reporting; social media content creation and management; website upkeep; 3rd party vendor relations; high-profile corporate events coordination; & CRM mining.
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Fairfield University
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United States
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Higher Education
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700 & Above Employee
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Marketing & Communication Specialist
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May 2020 - Sep 2021
- Discovered areas of opportunity and implemented changes on University website using Search Engine Optimization tools. - Conducted in-depth competitive analyses and presented findings to major University stakeholders. - Wrote and copy edited monthly emails, print releases, website blogs, graduate program sheets, and student information columns. - Pulled social media analytics and built new strategies based on monthly findings. - Shot high definition drone and still media to be used across University channels. Show less
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Saint Joseph's University
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United States
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Higher Education
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700 & Above Employee
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Video Producer for Saint Joseph's University Athletics
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Jan 2020 - May 2021
- Shot, edited, and produced 30 - 90 second video sizzles to be posted across team's social media platforms. - Self-motivated to follow a strict production schedule and meet tight deadlines. -Critically strategized content parameters with coaches and head social media manager. Teams Included: Men's Lacrosse & Women's Field Hockey - Shot, edited, and produced 30 - 90 second video sizzles to be posted across team's social media platforms. - Self-motivated to follow a strict production schedule and meet tight deadlines. -Critically strategized content parameters with coaches and head social media manager. Teams Included: Men's Lacrosse & Women's Field Hockey
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Hope Partnership for Education
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Media Consultant
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Jan 2020 - May 2020
- Led a group of 5 peers to provide competitive insight and quality deliverables for non-profit, Philadelphia-centric elementary school. - Actively provided weekly infographics based on school's enrollment for website implementation. - Produced an editorial calendar for prospective weekly posts and social media skeletons. - Brought forth the idea for the School’s Photo Archive. Shot and filed a bank of 200+ photos on DSLR for staff’s disposal — used as a cushion of content as we headed into a 2 year pandemic. Show less
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Florence University of the Arts
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Italy
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Higher Education
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1 - 100 Employee
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Social Media Coordinator
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Sep 2019 - Dec 2019
- Collaborated weekly on content for Florence University of the Art's social media platforms. -Successfully coordinated three posts amongst a pool of 150 other creators, later chosen for publication across all University pages. - Co-wrote an article chosen for publication in the school’s literary magazine discussing the effect on mass tourism in Florence. - Collaborated weekly on content for Florence University of the Art's social media platforms. -Successfully coordinated three posts amongst a pool of 150 other creators, later chosen for publication across all University pages. - Co-wrote an article chosen for publication in the school’s literary magazine discussing the effect on mass tourism in Florence.
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Flowers by Danielle LLC.
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United States
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Events Services
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1 - 100 Employee
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Assistant Event Manager & Social Media Executive
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May 2019 - Sep 2019
- Point-of-contact for previously booked, as well as, prospective wedding/event clientele. - Assistant coordinator responsible for contract and invoice development per client requests spanning from weddings, corporate events, and parties. - Ordered necessary fresh materials from 2 main florist wholesalers (Fall River and Perri Farms) through direct verbal communication weekly. - Delivered and set-up on day of events; practiced professionalism, efficiency, and high-end customer service. Show less
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Education
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Saint Joseph's University
Bachelor's degree, Communication Major with Marketing Minor -
Florence University of the Arts
Communication and Media Studies, Junior Year, Fall Semester -
Masuk High School