Olivia Rotondo
Marketing Specialist at Saunders College of Business at RIT- Claim this Profile
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Bio
Credentials
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Integrated Marketing Communications Strategies
LinkedInJul, 2022- Nov, 2024 -
Leads & Opportunities for Lightning Experience
Trailhead by SalesforceJul, 2022- Nov, 2024 -
User Management Badge
Trailhead by SalesforceJul, 2022- Nov, 2024 -
Diversity and Inclusion in Marketing: Inclusive Language for Marketers
LinkedInJun, 2022- Nov, 2024 -
Learning R
LinkedInJan, 2022- Nov, 2024
Experience
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Saunders College of Business at RIT
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United States
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Higher Education
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1 - 100 Employee
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Marketing Specialist
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Feb 2020 - Present
• Manages and executes content marketing deliverables to cover topics aligned with RIT and Saunders strategy to internal audiences and external audiences. • Directs the production of strategic marketing and communications efforts that effectively advance the mission of Saunders College, including admissions activities, communication series, and event promotions. • Develops original content and repurposes existing content for department materials including saunders.rit.edu, news stories, newsletters, blogs, and social media. • Proactively seeks to maintain accurate, up-to-date content while striving to improve the marketing reach and effectiveness. • Oversees social media platforms and social media strategy for Saunders College of Business. Show less
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Rochester Institute of Technology
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United States
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Higher Education
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700 & Above Employee
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Yoga Instructor
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Sep 2021 - Present
• Teaches low-impact mindfulness classes designed to improve strength, flexibility, balance, and overall well-being. • Teaches low-impact mindfulness classes designed to improve strength, flexibility, balance, and overall well-being.
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Tipping Point Communications
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United States
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Advertising Services
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1 - 100 Employee
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Research Project Manager/PR Assistant Account Executive
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May 2019 - Jan 2020
• Wrote the agency’s business plan for the research department’s two lines of business and created the framework of how to upsell current research offerings to help hit adjusted gross income (AGI) goals. • Project managed all new business for the research department, including providing on-site assistance for clients regardless of location.• Managed clients’ media relations projects and campaigns including news release and media material development, distribution and follow-up, story pitching, list development, measurement and reporting, serving as the primary point of contact.• Created, scheduled, and posted planned and live social media content for clients through specific platforms and HubSpot.• Ensured client deliverables were completed at a high quality and delivered on time. Show less
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Research Project Manager/PR Coordinator
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Jan 2019 - May 2019
• Project managed more than 20 focus groups in both Rochester and Buffalo increasing the department's AGI from the previous year. • Supported the public relations team by writing media materials, providing on-site assistance, and monitoring client news regularly.• Restructured and supervised the agency’s internship program, managed intern workload and daily projects across Rochester and Buffalo locations.
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Research and PR Coordinator
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Dec 2017 - Jan 2019
• Wrote content that supported and elevated the research department through crafting blogs and the Tipping Point webpage.• Used Cision to research and create media lists in addition to pulling all client reports monitoring growth month-to-month.
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Roberts Communications
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Advertising Services
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1 - 100 Employee
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PR Account Coordinator
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May 2017 - Dec 2017
• Used Cision to create media lists, wrote press releases and pitched media outlets while monitoring client news. • Showcased Roberts as a thought leader by curating content across their industries and project managed external blog. • Created monthly social media content calendars for client approval to schedule through Hootsuite. • Responsible for writing blogs, directing and editing videos to support client’s vision of brand. • Monitored and analyzed client’s growth month-to-month. • Used Cision to create media lists, wrote press releases and pitched media outlets while monitoring client news. • Showcased Roberts as a thought leader by curating content across their industries and project managed external blog. • Created monthly social media content calendars for client approval to schedule through Hootsuite. • Responsible for writing blogs, directing and editing videos to support client’s vision of brand. • Monitored and analyzed client’s growth month-to-month.
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PRSSA Bateman Team
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Rochester, New York Area
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Public Relations Manager
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Dec 2016 - May 2017
• Worked with a team to research, implement and evaluate an original public relations campaign on behalf of Campaign to Change Direction. • Created press materials and social content to raise awareness of mental health on St. John Fisher College's campus resulting in national recognition from the Public Relations Student Society of America (PRSSA). • Worked with a team to research, implement and evaluate an original public relations campaign on behalf of Campaign to Change Direction. • Created press materials and social content to raise awareness of mental health on St. John Fisher College's campus resulting in national recognition from the Public Relations Student Society of America (PRSSA).
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St. John Fisher University
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United States
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Higher Education
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500 - 600 Employee
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President
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May 2016 - May 2017
• Provided networking opportunities for students with weekly meetings and events.• Managed Twitter page by promoting interactive meetings, live-tweeting, and utilizing hashtags resulting in a 30% increase of followers.• Drafted blogs and contact professionals within the Rochester area to promote our organization through educational panels.
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Secretary
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Jan 2016 - Apr 2016
• Wrote down meeting minutes and contributed to WordPress blog to promote the organization.
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Treasurer
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Sep 2015 - Apr 2016
• Managed club finances and promoted activities to Student Government Association to secure funding for projects.
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Dixon Schwabl + Company
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations Intern
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Jan 2017 - Apr 2017
• Conducted research using Cision to create and edit media lists helping public relations coordinators perform client outreach. • Drafted blogs using third-person narrative for client collaterals. • Produced videos on various social media platforms for promotional usage. • Wrote press materials, social media content calendar and launched social platforms to announce client rebranding. • Conducted research using Cision to create and edit media lists helping public relations coordinators perform client outreach. • Drafted blogs using third-person narrative for client collaterals. • Produced videos on various social media platforms for promotional usage. • Wrote press materials, social media content calendar and launched social platforms to announce client rebranding.
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Headwater Food Hub
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St. John Fisher College
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Academic Client and Media Relations
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Jan 2016 - Apr 2017
• Composed a social media plan and content calendar for Good Food Collective and Headwater Food Hub’s summer months. • Developed press kits to alert Rochester media while planning, organizing, and executing press conference for client. • Composed a social media plan and content calendar for Good Food Collective and Headwater Food Hub’s summer months. • Developed press kits to alert Rochester media while planning, organizing, and executing press conference for client.
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The PRIMA Group
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St. John Fisher College
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Social Media Coordinator
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Jan 2014 - Apr 2017
• Helped with weekly needs of various clients as well as plan and coordinated annual event. • Increased client brand awareness by reviewing submitted content and authorizing permission to post across multiple platforms. • Helped with weekly needs of various clients as well as plan and coordinated annual event. • Increased client brand awareness by reviewing submitted content and authorizing permission to post across multiple platforms.
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Excellus BCBS
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United States
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Insurance
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700 & Above Employee
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Corporate Communications Intern
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Jun 2016 - Dec 2016
• Coordinated edits on 10 versions of the newly designed 16-page Member Guidebook and tracked through mock-up and printing procedures. This Guidebook later won an Award of Excellence in the 2017 PRism Awards. • Produced videos on various social media platforms for external purposes such as recruitment and promotional usage. • Assisted in project management and collaborated with human resources to develop new communication plans focused on sharing company culture and internships. • Created content for internal and external blogs using WordPress. • Transitioned employee-focused crisis communications website into Weebly for updates and easier use. Show less
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TechRochester
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United States
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IT Services and IT Consulting
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Public Relations and Marketing Intern
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Jan 2016 - Apr 2016
• Assisted company communication strategy and supported promotional awareness through Facebook and Twitter. • Utilized technology to aid the promotion of networking events using Constant Contact while updating WordPress website. • Crafted press releases with public relations and marketing professionals prior to and during events which led to an increase in attendance. • Assisted company communication strategy and supported promotional awareness through Facebook and Twitter. • Utilized technology to aid the promotion of networking events using Constant Contact while updating WordPress website. • Crafted press releases with public relations and marketing professionals prior to and during events which led to an increase in attendance.
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Odyssey
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Contributing Writer
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Jun 2015 - Jan 2016
• Wrote relevant weekly articles directed toward college students whiles working with leaders to raise brand awareness and engagement. • Wrote relevant weekly articles directed toward college students whiles working with leaders to raise brand awareness and engagement.
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Education
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Rochester Institute of Technology - Saunders College of Business
Master of Business Administration - MBA, 3.8 -
2022 -
Trailhead by Salesforce
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Rochester Institute of Technology - Saunders College of Business
Graduate Certificate - Executive MBA Step It Up Leadership Program -
St. John Fisher College
Media Management, Communications -
Christian Brothers Academy
Community
