Experience

Euro-American Brands

• United States
• Manufacturing
• 1 - 100 Employee

• Brand and Marketing Manager

  • Jun 2023 - Present

• Marketing and Brand Management Associate

  • May 2021 - May 2023



Gallo Wine Company

• United States
• Beverage Manufacturing
• 100 - 200 Employee

• Chain Sales Representative

  • Jul 2019 - Jan 2021



USC Association of Innovative Marketing (AIM) Consulting

• United States
• Advertising Services
• 1 - 100 Employee

• Consultant

  • Sep 2017 - Apr 2019

  AIM Consulting is a student-run organization established and managed by undergraduate students at the USC Marshall School of Business. AIM provides innovative marketing solutions to clients seeking advice in digital strategy, millennial marketing, and brand strategy and positioning. We work with clients on a variety of marketing services, ranging from advertising strategies to specific market research. Some of our previous clients include Tastemade, URB-E, Teach for America, Tender Greens, Awake Chocolate, and Lemonade. I served as a member of the Tender Greens team in which we were tasked with increasing brand awareness, giving feedback about their new app, as well as finding ways to connect with their secondary target group; millennials. We conducted initial brand analysis, facilitated surveys and a focus group, and delivered final marketing suggestions to the Tender Greens Director of Public Relations & Brand Expression. I also served as a consultant for cryptocurrency app, Gem, and Lowell's Herb Co. Show less



Novella

• Greater Los Angeles Area

• Marketing Intern

  • Jun 2018 - Dec 2018

  • Curated all social media for the Novella brand; published Instagram stories and posts daily for three months helping to grow Novella’s following from 200 people to over 3,500 • Honed design and social media marketing skills; built aesthetically pleasing layouts, researched influential people and hashtags to help Novella trend, and engaged followers by turning articles into succinct and eye-catching Instagram stories and highlights • Curated all social media for the Novella brand; published Instagram stories and posts daily for three months helping to grow Novella’s following from 200 people to over 3,500 • Honed design and social media marketing skills; built aesthetically pleasing layouts, researched influential people and hashtags to help Novella trend, and engaged followers by turning articles into succinct and eye-catching Instagram stories and highlights



Alpha Delta Pi Sorority

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Finance Assistant

  • Dec 2016 - Dec 2017

  • Managed online chapter updates for 230+ members & serve as member of Chapter Finance team • Assisted Finance Vice President in managing officer budgets & other miscellaneous financial duties • Managed online chapter updates for 230+ members & serve as member of Chapter Finance team • Assisted Finance Vice President in managing officer budgets & other miscellaneous financial duties



C+C | All About the Good

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Energy Efficiency Ambassador

  • May 2017 - Jul 2017

  • Delivered 5,000+ LED lightbulbs and talked to 2,000+ Seattle residents as a member of the door-to-door brand ambassador team for Puget Sound Energy’s “Sweeps” marketing campaign • Sharpened communication skills by perfecting a concise and persuasive door-to-door pitch • Interacted with the public through community outreach events for the Cascade Water Alliance in which I educated residents about environmentally friendly products, hosted giveaways, & encouraged positive behavior change • Delivered 5,000+ LED lightbulbs and talked to 2,000+ Seattle residents as a member of the door-to-door brand ambassador team for Puget Sound Energy’s “Sweeps” marketing campaign • Sharpened communication skills by perfecting a concise and persuasive door-to-door pitch • Interacted with the public through community outreach events for the Cascade Water Alliance in which I educated residents about environmentally friendly products, hosted giveaways, & encouraged positive behavior change



NUDESTIX

• Canada
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Social Media Brand Ambassador

  • Mar 2017 - May 2017

  • Represented NUDESTIX on the USC campus • Assessed how best to market new makeup products to female millennials • Published content on various social media platforms to promote NUDESTIX brand awareness and generate sales through personal discount code • Represented NUDESTIX on the USC campus • Assessed how best to market new makeup products to female millennials • Published content on various social media platforms to promote NUDESTIX brand awareness and generate sales through personal discount code



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Retail Sales Associate

  • Jun 2016 - Aug 2016

  • Maintained excellent time management skills; provided topnotch customer support while balancing daily assigned tasks • Honed communication skills through constant customer interaction, including friendly greetings, providing fashion advice, price and inventory checks, store directions, etc. • Developed significant product knowledge, assessed customer needs through active listening skills and relationship building • Maintained excellent time management skills; provided topnotch customer support while balancing daily assigned tasks • Honed communication skills through constant customer interaction, including friendly greetings, providing fashion advice, price and inventory checks, store directions, etc. • Developed significant product knowledge, assessed customer needs through active listening skills and relationship building



Bainbridge Girls Lacrosse Program

• Bainbridge Island, WA

• Youth Lacrosse Coach

  • Jun 2016 - Jul 2016

  Coached the 2016 Summer League team of rising high school girls basic and advanced lacrosse skills. Organized and executed practices and communicated with the head of the program. Coached the 2016 Summer League team of rising high school girls basic and advanced lacrosse skills. Organized and executed practices and communicated with the head of the program.