Olivia ODvaier

Marketing Manager at SecureCo
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • Russian Native or bilingual proficiency
  • English Native or bilingual proficiency
  • German Elementary proficiency

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Molly Haskell

Olivia joined JumpCrew to manage social media accounts, and assist with content, email campaigns, webinars, and other marketing tasks. She is an extremely hard worker- always went above and beyond what is asked of her. She thinks creatively, asks questions, and consistently implemented new ideas that increased the success of our marketing campaigns. I would highly recommend Olivia for any future employer!

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Experience

    • United States
    • Computer and Network Security
    • 1 - 100 Employee
    • Marketing Manager
      • May 2023 - Present

    • United States
    • Marketing Services
    • 200 - 300 Employee
    • AI Content Manager
      • Feb 2023 - Present

    • Content Marketing
      • Nov 2022 - Present

      • Develop and implement a social media strategy to improve SEO and increase account engagement • Create and edit short-form content for various social media platforms, including TikTok, Instagram Reels, and YouTube shorts • Develop and execute campaigns to attract new customers interested in advertising with the company • Increase follower to non-follower exposure on social media to achieve a one-to-one ratio • Plan and execute a branding campaign for the launch of a new SaaS product • Organize educational webinars to promote the launch of a new product • Manage the brand strategy for Military Advertisment and market MyBaseGuide to brands working with military members • Create marketing materials for various social media platforms to increase brand awareness• Monitor and analyze the results of marketing campaigns to inform future strategies Show less

    • United States
    • Computer and Network Security
    • 100 - 200 Employee
    • Content Marketing
      • Jun 2022 - Nov 2022

      • Monitor website metrics and evaluate the effectiveness of marketing content • Ensure that all marketing materials adhere to the company's brand guidelines and positioning • Analyze website metrics and blog analytics to inform future strategies and improvements • Publish and promote blogs through email newsletters and other channels • Adjust the content plan as needed to align with company positioning and goals • Lead the rebranding and shift in strategy for the company's YouTube and Instagram channels • Collaborate with the SaaS marketing team to develop and implement strategies • Collect and analyze analytics from social media platforms, including LinkedIn, Twitter, and Instagram • Identify and analyze competitors, tracking their metrics and performance to inform strategic decisions • Use Salesforce as a client management tool for assigned accounts • Document and track customer-facing products and their performance • Plan and design marketing content to effectively communicate the company's message to target audiences Show less

    • United States
    • Computer and Network Security
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Oct 2020 - May 2022

      • Develop and execute email marketing campaigns • Create and schedule social media content for various platforms • Create marketing campaigns with clear KPIs to measure success • Plan and implement a social media marketing campaign across different platforms to attract new clients • Develop a customer journey map to create a successful strategy and attract new customers • Use existing data to inform marketing research and strategy • Monitor and analyze marketing-related metrics to inform future decisions • Design marketing content that aligns with the company's branding guidelines • Analyze the website funnel to identify opportunities for improvement and increase website conversion rates Show less

    • Social Media Manager
      • Sep 2020 - Feb 2021

      • Research and identify post topics that align with the company's content and messaging • Develop and maintain a content calendar to promote new content and engage the audience • Identify the most relevant platforms for the company and conduct market research to inform strategy • Create interactive content to engage the target audience and encourage engagement • Analyze the target audience and track growth metrics to measure the effectiveness of the social media strategy • Research and use relevant hashtags and test alt text to optimize content promotion • Track data across all relevant social media platforms to inform strategy and measure success • Develop a color palette for social media that aligns with the company's branding guidelines • Create engaging stories for Instagram and Facebook to further engage the audience • Utilize KPIs to track the performance of social media campaigns and identify areas for improvement Show less

    • Website Designer
      • Apr 2018 - Aug 2020

      • Analyze the companies target audience and their needs • Creating a buyer persona for the product and identifying their motivation • Creating website prototype that serves as a future website design • Designing website/company logo for product promotion • Lending web page design that is cohesive with branding • Catalog page design that would present the companys’ product • Content plan for the Instagram page to attract new costumers • Retouch of Instagram content to increase the client’s involvement • Story maker for Instagram • Content creation on TikTok and Instagram • Uploading contents of design in WordPress Show less

Education

  • Penn State University
    Bachelor of Arts - BA, Digital Multimedia Design
  • Baruch College
    Marketing BS, Digital marketing
  • Rowan College of South Jersey
    Associate of Arts and Sciences - AAS, Digital Marketing
  • Rowan College of South Jersey
    Associate of Science - AS, Business Administration

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