Experience

Havas Tonic

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Director of Strategy

  • May 2023 - Present

• Senior Strategist

  • Jun 2022 - Jun 2023



froSkate

• United States
• Spectator Sports
• 1 - 100 Employee

• Brand Manager

  • Apr 2022 - Present



Klick

• Canada
• Advertising Services
• 700 & Above Employee

• Senior Brand Strategist

  • Apr 2022 - Jun 2022

• Brand Strategist

  • Jan 2021 - Apr 2022

  • Brand building lead for pharmaceutical start up in mental health category - including brand mission, brand identity, positioning, audience personas, customer journey (patient/consumer, HCP), and more• Market research lead for both qualitative (interviews, focus groups, community boards, etc) and quantitative (field surveys) for consumer insights, active in creation of research stimuli for discussion guides, message testing, and creative concepting• Creates stimuli and manages workshops for both internal and client brainstorming for brand building• Conducts monthly competitive analyses of creative campaigns and messaging to drive brand differentiation for existing brands, as well as pre-launch brands• Partner to cross-cultural marketing team to gather messaging and communication insights for underrepresented patient populations and synthesize into POVs for marketers Show less



TBWA\WORLDHEALTH

• United States
• Advertising Services
• 100 - 200 Employee

• Associate Strategist

  • Apr 2019 - Jan 2021

  • Performs market research to determine physician and patient treatment habits, psychographics, and unmet needs through SurveyMonkey/Google Form surveys and 1-on-1 interviews • Conducts monthly competitive analyses of creative campaigns and messaging to drive brand differentiation for existing brands, as well as pre-launch brands• Leverages media, cultural, and digital engagement trends to drive annual tactical planning • Creates creative briefs, strategic decks, and competitive audits that drove brand identity, creative business ideation, positioning, and tactical brainstorms for established treatment• Clients: Amgen, Merck, AstraZeneca, Xeris Pharmaceuticals, Takeda, and more• Co-founded and lead internal diversity and inclusion initiative “DIVERS\TEAM”, focusing on hiring, mentorship, and cultivating an inclusive workplace Show less

• Project Coordinator

  • Jan 2018 - Mar 2019

  • Develop, implement and manage project plans and communicate objectives, priorities, and goals among internal brand teams to ensure that tasks are accomplished collaboratively, on-schedule, and meet agency and client standards• Provides logistical project-related support for assigned tactics/jobs across clients/brands to ensure that agency execution stays on track and meets agency and client process and guidelines• Work closely with Project Management and broader agency team to ensure that job resources and financial support are adequate and adhere to agreed-upon timelines and budgets Show less



J.Crew

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Keyholder

  • Jun 2017 - Jan 2018

  • Acting assistant manager & merchandiser position • Defined, designed, and implemented visual displays to promote seasonal/current fashion trends and visual stories aligned with the brand • Oversees sales floor and sales associates on day-to-day basis • Increased sales through active customer engagement and knowledge of current fashion trends • Acting assistant manager & merchandiser position • Defined, designed, and implemented visual displays to promote seasonal/current fashion trends and visual stories aligned with the brand • Oversees sales floor and sales associates on day-to-day basis • Increased sales through active customer engagement and knowledge of current fashion trends



Veteran Affairs Healthcare

• United States
• Software Development
• 1 - 100 Employee

• Research Assistant

  • Dec 2015 - May 2017

  • Examined the comorbidity of Traumatic Brain Injury and Post Traumatic Stress Disorder in mouse models • Examined Morphine CPP Extinction the presence of a D1 Agonist in mouse models • Used following lab techniques: microscopy, stereotaxic surgeries, immunohistochemistry, tissue handling and sectioning, pharmacological remedies, and behavioral testing • Created and presented a lecture on neuroscience honors thesis to a committee of medical professionals. • Examined the comorbidity of Traumatic Brain Injury and Post Traumatic Stress Disorder in mouse models • Examined Morphine CPP Extinction the presence of a D1 Agonist in mouse models • Used following lab techniques: microscopy, stereotaxic surgeries, immunohistochemistry, tissue handling and sectioning, pharmacological remedies, and behavioral testing • Created and presented a lecture on neuroscience honors thesis to a committee of medical professionals.



Northwestern University - The Feinberg School of Medicine

• United States
• Higher Education
• 700 & Above Employee

• Research Intern

  • May 2015 - Aug 2015

  • Conducted research studying the FMR1 gene associated with Fragile X Syndrome in mouse models • Performed stereotaxic surgery and retroviral injections • Gained proficiency in microscopy (Nikon C2+ confocal) • Performed basic lab techniques such as immunohistochemistry, western blotting, PCR, and tissue sectioning • Data analysis (sholl analysis of dendritic complexity of neurons) • Conducted research studying the FMR1 gene associated with Fragile X Syndrome in mouse models • Performed stereotaxic surgery and retroviral injections • Gained proficiency in microscopy (Nikon C2+ confocal) • Performed basic lab techniques such as immunohistochemistry, western blotting, PCR, and tissue sectioning • Data analysis (sholl analysis of dendritic complexity of neurons)



Banana Republic

• United States
• Retail
• 700 & Above Employee

• Brand Ambassador

  • Jun 2014 - Aug 2015

  • Provided customer service • Fulfilled orders from diverse consumer base • Worked cash wrap and managed transactions • Provided customer service • Fulfilled orders from diverse consumer base • Worked cash wrap and managed transactions



Boston University Hockey

• Office Assistant

  • Sep 2013 - May 2014



Sunset Foods

• Retail
• 100 - 200 Employee

• Cashier

  • Sep 2011 - Aug 2013

  • Worked the checkout line, bagged groceries, and cleaned the store • Dealt with customer inquiries, orders made in person and on the phone, and arranged deliveries. • Securely handled large sums of money • Worked the checkout line, bagged groceries, and cleaned the store • Dealt with customer inquiries, orders made in person and on the phone, and arranged deliveries. • Securely handled large sums of money