Olivia Kowalczyk

Associate Analyst, SEM & Emerging Media at CMI Media Group
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Contact Information
us****@****om
(386) 825-5501

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Credentials

  • Goal Setting: Objectives and Key Results (OKRs)
    LinkedIn
    Apr, 2023
    - Nov, 2024
  • Business Etiquette: Phone, Email, and Text
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • Lead Generation: Multichannel PPC Strategy
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • Learning PPC with Google Ads
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Mar, 2021
    - Nov, 2024
  • Social Marketing Certification
    Hootsuite
    Mar, 2021
    - Nov, 2024
  • Microsoft Advertising Search Certification
    Microsoft
    Feb, 2023
    - Nov, 2024
  • Google Ads Search Certification
    Google AdSense
    Jan, 2023
    - Nov, 2024
  • Inbound Certification
    HubSpot
    Mar, 2021
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Associate Analyst, SEM & Emerging Media
      • Jan 2023 - Present

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Data Driven WV: Student Intern
      • Aug 2021 - May 2022

      Consult with clients focused on solving their specific business problems while assisting in data wrangling, data visualization, and data analysis to be used by key stakeholders to support operations. Most recently, in Spring 2022, worked on a student team using Quickbase to organize historical data and create visualizations based off the data in PowerBI. In Fall 2021, created a productivity calculation and score for Bravo Consulting Group. Consult with clients focused on solving their specific business problems while assisting in data wrangling, data visualization, and data analysis to be used by key stakeholders to support operations. Most recently, in Spring 2022, worked on a student team using Quickbase to organize historical data and create visualizations based off the data in PowerBI. In Fall 2021, created a productivity calculation and score for Bravo Consulting Group.

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Vice President of Recruitment
      • Apr 2021 - May 2022

      Plan and coordinate Panhellenic Sorority Recruitment for WVU, specifically weekly meetings with chapter recruitment chairs to ensure all eight chapters are prepared for informal and primary recruitment.Work with the Assistant VP of Recruitment, the Director of Recruitment Counselors, chapter recruitment chairs, and over 400 potential new members to plan and create the best recruitment experience.Created a contingency plan for an entirely virtual recruitment in addition to creating a hybrid plan due to the pandemic. Show less

    • Assistant Vice President of Recruitment
      • Feb 2020 - Apr 2021

      Handle all recruitment logistics: copies, room reservations, schedules, etc.. Work with the VP of Recruitment, the Director of Recruitment Counselors, and chapter recruitment chairs to plan and create the best recruitment experience for all involved.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Collegiate Member
      • Jan 2019 - May 2022

      Foster high ideals of friendship, promote educational and cultural interests, a true sense of social responsibility and develop the best qualities of character.

    • Honor Board Junior Member
      • Dec 2020 - Jan 2022

      Meet weekly as Honor Board for discussion of Honor Board matters, including programming suggestions, allegation assessments and formal hearings. Enforces the Fraternity Constitution and policies and procedures; Statements of Obligation; chapter bylaws and standing rules; university regulations; and local, state, provincial and federal laws.

    • Alternate Panhellenic Delegate
      • Dec 2019 - May 2020

      Served as the Alternate Panhellenic Delegate. Worked directly and cooperatively and communicate with the VP: Panhellenic. Attend Panhellenic meetings with VP: Panhellenic

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Account Manager
      • Mar 2021 - May 2021

      Assisted local business, The Cupcakerie, by running a Google Ads campaign KPI Details: Largest number of impressions - 40.8k, Largest conversions - 4.00, Largest clicks - 368 Assisted local business, The Cupcakerie, by running a Google Ads campaign KPI Details: Largest number of impressions - 40.8k, Largest conversions - 4.00, Largest clicks - 368

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Aug 2019 - Jan 2021

      Trained in the Point-of-Sale system and processing new stock shipments.Opened and closed the store, often working an average of 20 hours per week.Assisted clients under the Loft Experience with purchases of items and in fitting rooms.

    • Sales Associate
      • May 2019 - Aug 2020

Education

  • WVU John Chambers College of Business and Economics
    Bachelor of Science in Business Administration, Marketing
    2018 - 2022
  • Methacton High School
    High School Diploma
    2014 - 2018

Community

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