Experience

CXL

• United States
• E-Learning Providers
• 1 - 100 Employee

• Head of Media

  • Sep 2023 - Present



Content Stadium

• Netherlands
• Software Development
• 1 - 100 Employee

• Marketing Director

  • Nov 2021 - Sep 2023

  Set up, managed and grew the marketing department, with a goal to increase awareness, leads and product demos. Responsibilities included: • Defining the (B2B) marketing strategy, from research and targeting, to budgeting and goal-setting. • Executing the marketing strategy, including multi-language website content, client case studies, newsletters, blog posts & SEO, social media, advertising (digital, print, radio), customer marketing, partnerships and events, brand management, product launches, etc. • Developing and launching a new brand identity and messaging. • Hiring and managing two full-time employees and a team of freelancers. • Part of the Management Team involved in company-wide strategy and decisions. • Results include: x22 increase in website users, and more than double the number of qualified leads.Content Stadium is a content creation platform aimed at social media and digital teams. Show less

• Inbound Marketing Manager

  • Nov 2020 - Oct 2021

  As above.



Weekends in Rotterdam

• Netherlands
• Writing and Editing
• 1 - 100 Employee

• Guest Blogger

  • Jan 2018 - Oct 2021

  Guest contributor, writing articles about things to do in Rotterdam. Guest contributor, writing articles about things to do in Rotterdam.



Sana Commerce

• Netherlands
• Software Development
• 300 - 400 Employee

• Senior Content Marketing Specialist & Team Lead

  • Feb 2019 - Oct 2020

  Responsibilities included: • Team lead for the Content Marketing Team (content, copywriting, SEO and design specialists), including developing and growing the team, improving processes, goal-setting, and project management. • Senior content creator and copywriter for global marketing campaigns, working across website content, email marketing, SEO articles, thought-leadership assets, social media and more. • Project lead for the launch of the new company style guide and brand proposition. Sana Commerce is an international scale-up providing B2B e-commerce software solutions. Show less



MetrixLab

• Netherlands
• Market Research
• 700 & Above Employee

• Digital Communications Specialist | Global marketing team

  • Jan 2018 - Jan 2019

  Responsible for all global marketing content and communications, including: • Creating and distributing blog posts, emails, videos, white papers, social media content, press releases, case studies, product descriptions and interactive content. • Developing and managing global marketing campaigns, strategies and messaging. • Educating colleagues in different departments on our tone of voice and writing best practices. MetrixLab is a global market research agency, specializing in brands, advertising and products. Show less



London & Partners

• United Kingdom
• International Trade and Development
• 100 - 200 Employee

• Digital Content Editor | visitlondon.com editorial team

  • Sep 2016 - Dec 2017

  Responsibilities included: • Editor (project manager and writer) for the website's “What’s on” section, and for the French website domain. • Editorial project manager for marketing and commercial campaigns. • Digital copywriter and subeditor, working across website, social media and email content. • Line manager. • Results include: +100% organic website sessions to Bonfire Night 2016 content (to 290k), +31% to Christmas 2016 content (to 550k), and +88% to New Year 2016 content (to 300k) year-on-year.London & Partners is the Mayor of London's official promotional agency, and visitlondon.com is the capital's official visitor guide. The website attracts more than 3 million users per month. Show less

• Digital Content Executive | visitlondon.com editorial team

  • Jun 2015 - Sep 2016

  Responsibilities included: • Editor (project manager and writer) for the website's “What’s on” section. • Digital copywriter and subeditor, working across website, social media and email content. • Social media duty editor, in charge of all channels for a day with a goal to increase engagement and clicks. • Results include: +25% organic sessions to the “What’s on” website section in one year.



Fluid London

• Hospitality
• 1 - 100 Employee

• Journalist and Reviewer

  • Sep 2016 - Dec 2017

  Writing reviews and articles about London's restaurant and bar scene. Writing reviews and articles about London's restaurant and bar scene.



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Sales & Marketing Executive | London Marriott Hotel Regents Park

  • Nov 2012 - Jun 2015

  • Marketing responsibilities: Creating print and digital collateral, launching the hotel’s email newsletter and social media channels, updating the website content and e-commerce channels, organizing sales events, and managing partnership opportunities.• Sales responsibilities: Proactive corporate sales, and maternity cover for reactive social event sales.

• Sales Executive (temporary cover) | Marriott South West Sales Office

  • Jun 2012 - Oct 2012

  Responsibilities included: • Responding to inquiries for conferences, events and group bedrooms for 9 Marriott hotels located in the south and west of the UK. • Sending proposals, negotiating on rates and drawing up contracts. • Maximizing revenue by up-selling and cross-selling to keep business within the brand.

• Conference & Banqueting Associate | Swindon Marriott Hotel

  • Nov 2011 - Sep 2012

  Responsible for coordinating meetings and events on the day, and hosting social functions.



BMA House

• United Kingdom
• Events Services
• 1 - 100 Employee

• Work experience | Sales, events and marketing team

  • Jul 2011 - Aug 2011



Leo Burnett UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Work experience | Advertising agency

  • Jul 2007 - Jul 2007