Experience

Wallapop

• Spain
• Software Development
• 200 - 300 Employee

• Chief Marketing Officer

  • Apr 2021 - 2 years 9 months



Google

• United States
• Software Development
• 700 & Above Employee

• Head of Growth Marketing and Consumer Apps for Europe, Middle East and Africa at Google

  • 2018 - Apr 2021

  London, United Kingdom Lead brand, product, growth and performance marketing for some of Google’s largest and most strategic products including the Google Assistant, Search, Pay, Maps and Photos. - Assistant: led $XXM performance campaigns, partnerships and product marketing driving +XXM daily users every year - Search: Accelerated the EMEA expansion of Search focusing on emerging and headwind markets to drive XX% of DAU growth at a XX% ROI and brand uplift for XXM individuals - Pay: launched product in 7… Show more Lead brand, product, growth and performance marketing for some of Google’s largest and most strategic products including the Google Assistant, Search, Pay, Maps and Photos. - Assistant: led $XXM performance campaigns, partnerships and product marketing driving +XXM daily users every year - Search: Accelerated the EMEA expansion of Search focusing on emerging and headwind markets to drive XX% of DAU growth at a XX% ROI and brand uplift for XXM individuals - Pay: launched product in 7 new countries and drove XXM new users In parallel, created and scaled an EMEA growth marketing team which focuses on working with Google's Product and Marketing teams to drive sustained and measurable increases in user/customer acquisition, retention, and revenue. We provided growth expertise, analytics and behavioral science insights and training on growth best-practices.

• Head of SMB Online P&L for Europe, Middle East and Africa at Google

  • Feb 2016 - 2018

  London, United Kingdom My mission is to help businesses grow through the power of digital tools and technologies. Responsible for driving the P&L from online acquisition of new SMB customers and Google SMB online Marketing strategy and execution with a team of +40 members. Drove $500M in annual revenue, generated XXXM annual visitors, managed $XXM in annual budget. Delivered consistent 20%+ year over year growth. Covering >30 countries and targeting 40M+ Small & Medium Businesses - using machine learning… Show more My mission is to help businesses grow through the power of digital tools and technologies. Responsible for driving the P&L from online acquisition of new SMB customers and Google SMB online Marketing strategy and execution with a team of +40 members. Drove $500M in annual revenue, generated XXXM annual visitors, managed $XXM in annual budget. Delivered consistent 20%+ year over year growth. Covering >30 countries and targeting 40M+ Small & Medium Businesses - using machine learning in Google´s own marketing campaigns and significant telesales operations. Led a central x-functional team of +40 comprised of digital marketers, campaign optimizers, analysts, data scientists, conversion optimization specialists and agencies supporting the Global SMB Sales and Marketing ecosystem. Leveraging Machine Learning capabilities, owned the vision for building operational infrastructure, resources, data automation and reporting tools scaling them across a globally distributed team Lead SMB content strategy and built an organic search specialist team to support Google’s B2B website portfolio.

• Head of Market Insights and Lead Generation for Europe, Middle East and Africa at Google

  • Feb 2013 - Jan 2016

  London, United Kingdom Built a new team of Market Intelligence and Prospect management in Europe, Middle East and Africa at Google. Responsible of projects and infrastructure to develop deep and actionable insight into consumer behavior, lead generation and marketing effectiveness including building an automated scalable engine for intelligent prospect management with Google Engineers. Delivered $XXXM revenues/year (+XX% YoY) and improved XX% rep productivity by delivering targeted prospects for the Sales teams. The… Show more Built a new team of Market Intelligence and Prospect management in Europe, Middle East and Africa at Google. Responsible of projects and infrastructure to develop deep and actionable insight into consumer behavior, lead generation and marketing effectiveness including building an automated scalable engine for intelligent prospect management with Google Engineers. Delivered $XXXM revenues/year (+XX% YoY) and improved XX% rep productivity by delivering targeted prospects for the Sales teams. The team achieved global reach and became a priority for the SMB Marketing team.



Amazon

• United States
• Software Development
• 700 & Above Employee

• Product Manager in the Marketplace division at Fulfillment by Amazon

  • 2012 - 2012

  London, England, United Kingdom Enhanced customer experience leading to +100% conversion rate on selected products: Identified key success drivers of customer experience by overhauling targeting and acquisitions from the Sales team with sellers in Amazon third party ecommerce platform. Provided the Direct Sales team with targeted leads and key data points on the service impact to use in their pitch - in order to increase sales and drive positive customer experience



Bain & Company

• United States
• Business Consulting and Services
• 700 & Above Employee

• Senior Associate Consultant

  • Jul 2010 - Oct 2011

  Worked on 13 projects as part of multinational teams across six countries and seven different industries, including technology, retail, consumer goods and private equity

• Associate Consultant

  • Sep 2008 - Jun 2010



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Internship

  • Feb 2008 - Jul 2008



everis

• Spain
• IT Services and IT Consulting
• 700 & Above Employee

• Internship

  • Jul 2007 - Aug 2007