Olivia Brooks Allan
Executive Vice President at Landmark Ventures- Claim this Profile
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Bio
Experience
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Landmark Ventures
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United States
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Professional Services
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1 - 100 Employee
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Executive Vice President
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Mar 2019 - Present
Business Leadership: Oversee a growing strategic customer engagement and marketing practice of more than 18 professionals with broad, multi-faceted responsibility for marketing, sales, operations, annual goal setting & tracking, human resources, financial management, customer acquisition, event execution, contracting, and serving on the executive team with direct reporting to the CEO. Revenue Growth & Management: Forge partnerships with public corporations, private equity sponsors, and high-growth companies across the U.S., Canada, Europe, China, and Israel. Build relationships with technology-focused dealmakers through summits and philanthropic events. Ideate and design programs to ensure a high level of customer satisfaction and surpass expectations wherever possible. Responsible for managing all elements of the practice financials and P&L, including forecasting, goal tracking, budgeting, allocation of resources, and monitoring net income. Client Management: Drive client growth and profitability, playing an active role in maintaining multiple $1M+ accounts. Strengthen client relationships by listening to clients, understanding their businesses, advocating for them, and ultimately developing and maintaining engagement opportunities to optimize long-term and mutual success. Strategic Planning: Lead and successfully execute firm-wide plans, contributing to the company’s growth by providing recommendations and insights to differentiate the brand in the market, leveraging market research, and data analytics. Marketing: Work with key clients to define their brand proposition, focusing on driving sales and market share. Ensure that the client’s brand is expressed consistently and with meaningful impact through key events. Active external and internal speaker for the Firm. Show less
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CREW
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United States
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Think Tanks
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1 - 100 Employee
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Founding Member
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Feb 2023 - Present
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Gartner
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United States
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Information Services
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700 & Above Employee
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Vice President, Program Management, Gartner Global Events
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Jul 2018 - Mar 2019
Product: Oversaw the product and execution strategy for a global series of technology and business conferences/meetings, including developing the worldwide value proposition. Financial: Achieved high revenue and profit targets for the international business and technology portfolios of events and oversaw multi-million-dollar relationships, including the financial aspects of the account portfolio and internal financial budgets. Client: Built impactful relationships with clients, including C-level executives and their leadership teams for diverse clients across information technology, finance, human resources and functions. Ensured that the global portfolio delivered the optimal event must-attend value proposition, utilizing the most rigorous evaluation, product development, and design processes. Show less
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Mastercard
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Director of Meetings and Events
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Sep 2017 - Jul 2018
Leadership: Served as a strategic partner to the CEO, Chief to Staff to the CEO, Chief Procurement Officer, and Office of Corporate Secretary to redefine the optimal way to execute the Global Board of Directors Meeting strategy. Oversaw successful project management and execution of multiple and highly complex meetings in diverse geographic regions. Business Transformation: Built and implemented a consolidated, global meetings and events program for the company, leveraging exceptional presentation, negotiation, and influencing skills to internally drive the initiative forward through collaboration and final approval from the CFO. Leveraged data analysis to make strategic recommendations of corporate meeting and event requirements, including ideal resources, organizational design, vendors, and strategic partners. Marketing: Served as the key corporate meetings representative to help convey the value of the consolidated approach to corporate meetings management across multiple divisions of the company. Team Management: Managed a four-person team as well as dozens of contractors, provided coaching, mentorship, direction, and professional development. Show less
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Monitum Advisors, LLC.
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Greater New York City Area
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Owner, Monitum Advisors, LLC.
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Oct 2015 - Sep 2017
Created a boutique event management and strategic marketing service supporting clients with end-to- end execution for both corporate and social events. Provided marketing and business growth advice regarding specific events and business planning. Created a boutique event management and strategic marketing service supporting clients with end-to- end execution for both corporate and social events. Provided marketing and business growth advice regarding specific events and business planning.
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American Express Global Business Travel
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United States
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Travel Arrangements
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700 & Above Employee
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Global Program Director, Executive Meetings and Global Employee Meetings, American Express
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Jul 2013 - Sep 2015
Led a geographically diverse team of 30 professionals responsible for executing hundreds of multi-national events and managing multi-millions in spend annually. Responsible for all facets of meeting and event execution including oversight of the programs strategic direction, operations, financials, expansion, creating positive attendee experience and driving successful outcomes that were aligned to American Express’ business objectives. Personally onsite with C-Suite executives and their leadership teams as primary point person for some of the most visible and high-touch events across multiple continents. Increased meetings spend managed within the consolidated meeting and event program by 106% from 2013 to 2014. Led the team to being recognized as the most successful account within the American Express Meetings & Events Global Client portfolio in 2014, exceeding my stretch revenue target by 13%. Recognized as being the most successful director globally and recipient of the Pacesetters Award 2015, an accolade awarded to the top 1% of employees at American Express Global Business Travel. Show less
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American Express
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United States
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Financial Services
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700 & Above Employee
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Jan 2011 - Jul 2013
Led a team of 5 business development professionals as well as extended support team members including bid writing, marketing, pricing, account management, operations and external alliance partners. Was responsible for developing the marketing and sales strategy to drive growth and awareness of American Express Meetings & Events through the consultative selling approach. Efforts included building global strategic win-plans with multiple internal and external partners, planning and executing prospective client innovations sessions, planning intimate early sales cycle client events, speaking at industry events and continuously nurturing existing relationships within the American Express Meetings & Events pipeline that included some of the largest Fortune-500 companies. Led negotiation efforts with ability to balance customer and company needs to create mutually winning solutions. Show less
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Feb 2009 - Jan 2011
Worked within the existing and prospective mid-market senior executive customer portfolios to identify ways to drive increased savings, greater control and investment optimization to their business travel and meetings programs. Recipient of the Presidents Club Award of Achievement in 2010 for exceeding my sales targets through innovative and first time sales wins, an accolade awarded to the top 1% of employees at American Express.
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Taj Hotels
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India
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Hospitality
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700 & Above Employee
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Director of Sales
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Mar 2007 - Oct 2008
Led the sales, marketing and public relations teams during a time of highly sensitive transition as the hotel shifted from the original Ritz-Carlton into ownership within the Taj Hotel Group. Improved team morale and recruited new talent that played to the strengths of the existing team. Grew sales and awareness of hotel through development of a strategic sales, marketing and revenue plan. Collaborated with revenue management, global sales, operations, and industry partners to maximize revenue opportunities. Show less
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The Peninsula Hotels
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Hong Kong
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Hospitality
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700 & Above Employee
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Sales Manager
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Dec 2005 - Mar 2007
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Four Seasons Hotels and Resorts
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Canada
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Hospitality
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700 & Above Employee
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Sales Manager, Sales Representative, Public Relations Coordinator and Marketing Assistant
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Jan 2000 - Dec 2005
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Hill+Knowlton Strategies
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Assistant Account Executive
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Jan 1999 - Jan 2000
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Education
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University of California, Davis
Bachelor's degree, Rhetoric and Communications -
Harvard Business School
Leading with Finance, Finance, General -
Sacramento Entreneurship Academy
Graduate, Class of 1998-1999, Entrepreneurship/Entrepreneurial Studies