Olivia Benson
Digital Communications Specialist at The Fred Hollows Foundation NZ- Claim this Profile
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Bio
Credentials
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Managing Email Marketing Lists and Campaigns
Lynda.comNov, 2016- Nov, 2024
Experience
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The Fred Hollows Foundation NZ
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New Zealand
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Non-profit Organizations
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1 - 100 Employee
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Digital Communications Specialist
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Jul 2021 - Present
Leading digital strategy and generating content that builds reach and engagement across all digital platforms and channels, with the aim of increasing support for The Fred Hollows Foundation New Zealand.
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Marketing & Fundraising Specialist
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Feb 2021 - Nov 2021
Planning, developing and coordinating all fundraising activities with a focus on regulargiving acquisition and donor retention. This included F2F, telefundraising, direct marketing appeals, email marketing, digital campaigns, and website content.
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Zebrands
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Mexico
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Technology, Information and Internet
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100 - 200 Employee
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Omnichannel communications analyst
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Oct 2019 - Oct 2020
With complete ownership of email marketing, web chat, and push notification communication channels, I created and executed strategic campaigns for the digital acquisition and client retention teams. During my time here I helped launch a new brand, migrated all email marketing efforts to Salesforce Marketing Cloud, and create new automated customer journeys. With complete ownership of email marketing, web chat, and push notification communication channels, I created and executed strategic campaigns for the digital acquisition and client retention teams. During my time here I helped launch a new brand, migrated all email marketing efforts to Salesforce Marketing Cloud, and create new automated customer journeys.
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Pailot
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Mexico
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Technology, Information and Internet
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1 - 100 Employee
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Community Manager
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Nov 2018 - Sep 2019
Managing the online presence for Pailot, a new Mexican transport app. I am responsible for managing recruitment and retention campaigns across our social media channels, optimising our online presence (including in App stores), and executing email marketing communications for users and drivers. Managing the online presence for Pailot, a new Mexican transport app. I am responsible for managing recruitment and retention campaigns across our social media channels, optimising our online presence (including in App stores), and executing email marketing communications for users and drivers.
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Blind Low Vision NZ
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New Zealand
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Non-profit Organizations
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100 - 200 Employee
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Digital Marketing Specialist
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Nov 2016 - Mar 2018
Digital Marketing Specialist for the Blind Foundation fundraising team. My main responsibilities included: Email Marketing - designing, building, and executing the Fundraising team's email campaigns, including direct marketing appeals, regular giving retention programmes, fundraising event recruitment & retention, donation receipting, and automated user journeys - reporting on and providing strategic recommendations for improving email marketing programmes - maintaining the Fundraising teams email database, managing bounce & unsubscribe processes, and providing audience segmentation recommendations Website management - the go to person for all Fundraising digital content, including website copy & design, forms, landing pages, and microsite management - creating and optimising content for SEO and paid search campaigns Social media - executing paid social media campaigns for donation appeals and fundraising event recruitment - building, executing, analysing and reporting on social media campaigns - managing multiple social media profiles, source and creating content for regular organic posts designed to retain and engage supporters I also worked closely with the communications team to ensure that our fundraising activity was cohesive with the wider organisation goals, and assisted in managing the websites online shop. Show less
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Scratch
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New Zealand
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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May 2016 - Jul 2016
My role here was to ensure clients of Scratch receive best-in-class digital marketing advice & execution. This position required an eye for detail and design, effective client communication, and the ability to juggle multiple projects and deadlines at once. My main responsibilities included: - Email Marketing (strategy, planning, content sourcing and writing, implementation and reporting) - Website Project Management (content management, copy writing, technical set up and testing, client account management) - Digital Marketing (setting up SEO, Search, and Facebook advertising as required, including budgeting, strategy, implementation and reporting) Show less
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LocaliQ Australia & New Zealand
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Project Manager - SEO
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May 2014 - Apr 2016
I was responsible for coordinating and maintaining a portfolio of SEO campaigns, creating and implementing client-specific strategy, analysing and delivering monthly reports, and ensuring a high level of service is delivered at all times. I worked with a range of clients from local businesses, to large ecommerce sites and international brands. As a senior member of the team I also assisted with training and support for new team members, process development, and worked on key accounts. On a day to day basis I would work on: - keyword research and strategy, - content strategy for web copy and blogs, including briefing, editing, and uploading copy, - social media optimisation, - reviewing websites technical structure, and implementing fixes, - analyzing results, creating reports, and presenting these to clients. For these tasks I utilised a range of tools including Moz, Majestic SEO, Raven, Google Analytics and Adword Tools, as well as Reach's own in-house reporting and social media management tools. I also worked in a variety of different CMS such as WordPress, Joomla, Magento, and Bigcommerce. Show less
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Korn Ferry
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United States
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Business Consulting and Services
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700 & Above Employee
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Recruitment Administrator (Temp/Contract)
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Apr 2014 - May 2014
My duties included organising interviews, running background checks, posting job ads, and administrative tasks. My duties included organising interviews, running background checks, posting job ads, and administrative tasks.
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Datum Connect
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Grafton
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Website Project Manager/Administration
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Apr 2012 - Jun 2013
During my time here I worked on a range of web design and rebranding projects for static and eCommerce websites. My role involved: Project management - working with the client and production team to build a website from planning, design and usability to completion. Website management - exercising best practice to enhance customer's online presence, including SEO and social media. Review websites in production for inconsistencies and technical functionality. Support the production team with adhoc tasks including product database management for eCommerce sites, and general administration. Show less
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evbmedia
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Ponsonby
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Communications and Advertising Assistant (Intern)
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Aug 2011 - Nov 2011
In the last year of my Bachelor of Business degree I was required to complete a nine week work placement, where I could apply what I had learnt in the classroom into a professional environment. Evbmedia is an independent communications company that produces a variety of work including trade magazines, local community newsletters and small business websites. My role involved a range of duties including updating website content for an online magazine, writing weekly newsletters, and researching potential advertising clients. I also assisted in general administrative duties and database management. This was a valuable learning experience as it gave me a practical insight into my studies, and helped further develop my professional skills. Show less
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Roberston Law
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Auckland, New Zealand
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Junior Office Assistant
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Feb 2011 - Jul 2011
I was responsible for organising and updating files and documents, photocopying, running general errands and assisting staff in any other projects. This job required good attention to detail and initiative. I was responsible for organising and updating files and documents, photocopying, running general errands and assisting staff in any other projects. This job required good attention to detail and initiative.
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LexisNexis New Zealand
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New Zealand
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IT Services and IT Consulting
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1 - 100 Employee
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File Clerk
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May 2010 - Jul 2011
Updating files for the marketing team of LexisNexis on a casual basis. Updating files for the marketing team of LexisNexis on a casual basis.
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SkyCity Entertainment Group
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New Zealand
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Hospitality
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700 & Above Employee
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Conventions Waitress
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Jun 2007 - Jan 2011
Providing customer service (food and beverage) at a wide range of locations and events – from awards shows to industry expos as well as assisting in the set up and pack down of functions. During my time at Skycity I became a valued member of staff and given extra responsibilities as team leader. Providing customer service (food and beverage) at a wide range of locations and events – from awards shows to industry expos as well as assisting in the set up and pack down of functions. During my time at Skycity I became a valued member of staff and given extra responsibilities as team leader.
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Team Member
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Jan 2009 - Mar 2009
Part time work as a front of house staff member along side one other employee. This role helped me to develop my skills in customer service and working as a vital member of a small team. Part time work as a front of house staff member along side one other employee. This role helped me to develop my skills in customer service and working as a vital member of a small team.
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Education
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2009 - 2011
Auckland University of Technology
Bachelor of Business, Advertising and Design -
2004 - 2008
Auckland Girls' Grammar
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