Experience

Brand Advocate

• France
• Advertising Services
• 1 - 100 Employee

• Senior Strategy Consultant

  • Apr 2020 - Present

  FoodTech Brand:Market and brand analysis, data analysis and business model, and strategic recommendations for the new product offer and CRM Major Leisure Park:-Marketing strategy implementation : new website (functional requirements and specifications, wireframes, funnel design, google analytics settings, analysis of KPIs related to site traffic), social media strategy (Instagram & TikTok) and influence strategy Business Development:-RFP proposals for new CRM programs and overhaul of the entire customer experience by improving offers and services (Fashion, Cosmetics, FMCG and Pharmaceutical Sectors) -Development of "Customer Experience Best Practices" trend books for different sectorsInternal Training:Creation and presentation of different training programs (consulting methodologies, project management, digital KPIs, content creation..) Management:Management of consultants on strategic and operational projects



Mercedes-Benz France

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Customer Experience Manager

  • Apr 2019 - Mar 2020

  Global customer journey implementation, homogenization and communicationCRM tool setting, reports and KPIs analysisDesigned and produced a new mobility services offer (4P) Marketing department budget management (200k€/year) and calls for tenders organisationCreation and lead of the Customer Committee (Internal Customer Culture) Recruitment and management of an apprentice

• CRM Product Manager

  • Oct 2017 - Mar 2019

  New national loyalty program deployment, market analysis, reports, network presentations Marketing campaigns adaptation, validation and sales advertising material Network commercial offers implementation and local marketing campaigns Lead management (Website, Customer Portal) Event management of the 2018 Paris Motor Show (coordination, logistics, budget..)

• CRM Project Manager

  • Sep 2015 - Sep 2017

  CRM project implementation, management, coordination with HQ and network trainingB2B communication with the french network (national and local campaigns rollout) Event management of the after sales department hosting 600 people



Christian Dior Couture

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Mentoring Program Women@Dior

  • 2017 - 2018

  Binôme avec la Chef de Produit Prêt-à-Porter Apprentissage du métier et suivi personnel Binôme avec la Chef de Produit Prêt-à-Porter Apprentissage du métier et suivi personnel



Ativa Assessoria de Comunicaçao

• Marketing Assistant

  • Jul 2015 - Aug 2015



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Marketing Assistant

  • Aug 2014 - Sep 2014



Etoile Group

• United Arab Emirates
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Marketing & Sales Assistant

  • Jun 2013 - Aug 2013