Olivia Plotnick
Founder at wai social- Claim this Profile
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English Native or bilingual proficiency
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Mandarin Elementary proficiency
Topline Score
Bio
Edouard Bellin
Olivia is an absolute force of nature. Undoubtedly an expert in the field of WeChat and China marketing, she has not only helped create and implement branding guidelines for FitFam but expanded its reach through effective content production and engagement to tens of thousands of users. She dedicates her time and energy to sharing her valuable expertise with her networks on LinkedIn and at events, which have benefited me and many others in great depth.
Herol Marjak
Olivia is the China marketing expert extraordinaire! I’ve been working with Olivia for two editions of the European Innovation Academy (2018 and 2019), where she mentored several startups from the USA, EU and Asia-Pacific region. Olivia was a standout mentor and a keynote speaker in both of those programs – always approachable, dedicated, smart and kind. In addition to being a solid mentor, Olivia is my go-to person whenever I need an expert view in developing the EIA methodology/playbook for our Asia-Pacific initiatives or I have a question about China marketing in any aspect. As a professional, team member and a leader, Olivia earns my highest respect and recommendation.
Edouard Bellin
Olivia is an absolute force of nature. Undoubtedly an expert in the field of WeChat and China marketing, she has not only helped create and implement branding guidelines for FitFam but expanded its reach through effective content production and engagement to tens of thousands of users. She dedicates her time and energy to sharing her valuable expertise with her networks on LinkedIn and at events, which have benefited me and many others in great depth.
Herol Marjak
Olivia is the China marketing expert extraordinaire! I’ve been working with Olivia for two editions of the European Innovation Academy (2018 and 2019), where she mentored several startups from the USA, EU and Asia-Pacific region. Olivia was a standout mentor and a keynote speaker in both of those programs – always approachable, dedicated, smart and kind. In addition to being a solid mentor, Olivia is my go-to person whenever I need an expert view in developing the EIA methodology/playbook for our Asia-Pacific initiatives or I have a question about China marketing in any aspect. As a professional, team member and a leader, Olivia earns my highest respect and recommendation.
Edouard Bellin
Olivia is an absolute force of nature. Undoubtedly an expert in the field of WeChat and China marketing, she has not only helped create and implement branding guidelines for FitFam but expanded its reach through effective content production and engagement to tens of thousands of users. She dedicates her time and energy to sharing her valuable expertise with her networks on LinkedIn and at events, which have benefited me and many others in great depth.
Herol Marjak
Olivia is the China marketing expert extraordinaire! I’ve been working with Olivia for two editions of the European Innovation Academy (2018 and 2019), where she mentored several startups from the USA, EU and Asia-Pacific region. Olivia was a standout mentor and a keynote speaker in both of those programs – always approachable, dedicated, smart and kind. In addition to being a solid mentor, Olivia is my go-to person whenever I need an expert view in developing the EIA methodology/playbook for our Asia-Pacific initiatives or I have a question about China marketing in any aspect. As a professional, team member and a leader, Olivia earns my highest respect and recommendation.
Edouard Bellin
Olivia is an absolute force of nature. Undoubtedly an expert in the field of WeChat and China marketing, she has not only helped create and implement branding guidelines for FitFam but expanded its reach through effective content production and engagement to tens of thousands of users. She dedicates her time and energy to sharing her valuable expertise with her networks on LinkedIn and at events, which have benefited me and many others in great depth.
Herol Marjak
Olivia is the China marketing expert extraordinaire! I’ve been working with Olivia for two editions of the European Innovation Academy (2018 and 2019), where she mentored several startups from the USA, EU and Asia-Pacific region. Olivia was a standout mentor and a keynote speaker in both of those programs – always approachable, dedicated, smart and kind. In addition to being a solid mentor, Olivia is my go-to person whenever I need an expert view in developing the EIA methodology/playbook for our Asia-Pacific initiatives or I have a question about China marketing in any aspect. As a professional, team member and a leader, Olivia earns my highest respect and recommendation.
Credentials
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Growing Your Business with LinkedIn Pages
LinkedInApr, 2020- Nov, 2024 -
HubSpot Sales Software
HubSpotApr, 2017- Nov, 2024 -
Email Marketing Certification
HubSpotOct, 2016- Nov, 2024 -
HubSpot Marketing Software Certification
HubSpotOct, 2016- Nov, 2024 -
Inbound Certification
HubSpotAug, 2016- Nov, 2024
Experience
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wai social
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China
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Advertising Services
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1 - 100 Employee
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Founder
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Jul 2019 - Present
We help brands grow in China through effective 📈 data-backed 📈 strategy and ✨ genuinely good content ✨ all on the right social media platforms. Visit www.waisocial.com to see our work & the services we offer. We help brands grow in China through effective 📈 data-backed 📈 strategy and ✨ genuinely good content ✨ all on the right social media platforms. Visit www.waisocial.com to see our work & the services we offer.
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IPWS - International Professional Women's Society
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China
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Non-profit Organizations
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1 - 100 Employee
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President
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Oct 2020 - Oct 2021
IPWS is a volunteer-run nonprofit organization founded over 27 years ago in Shanghai with the mission to empower women to shape the future of leadership worldwide. Through our events and community of individuals with diverse backgrounds, we build networks, foster personal growth, and develop professionally. Today, we reach a network of over 9,000 individuals. IPWS is managed by an Executive Board of Directors made up of 10 women.
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Vice President
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Sep 2019 - Sep 2020
In my role as Vice President I supported the President in her duties as well as the 8 other Board Executives to carry out regular offline and online events, engage and prepare speakers, and ensure the Board operations ran smoothly. The Vice President also takes a lead role in organizing the Women Leadership Awards by building and preparing the independent jury.
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Marketing & Communications Executive IPWS Board of Directors
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Mar 2018 - Sep 2019
My role as one of the two Marketing & Communications Executives included: Social media management WeChat account strategy & management Maintain website Create content that communicates IPWS values & mission WLA (Women Leadership Awards) Content & Planning Annual 1/2 Day Leadership Summit preparation & planning Community engagement Community management During the 2018-2019 Season we; Grew our reach to over 9,000 professionals over our digital channels… Show more My role as one of the two Marketing & Communications Executives included: Social media management WeChat account strategy & management Maintain website Create content that communicates IPWS values & mission WLA (Women Leadership Awards) Content & Planning Annual 1/2 Day Leadership Summit preparation & planning Community engagement Community management During the 2018-2019 Season we; Grew our reach to over 9,000 professionals over our digital channels Grew WeChat Official Account Followers by 36% YoY
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Manager, Marketing & Communications
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Sep 2018 - Jul 2019
Working together with the VP Marketing & Communications, China and my Chinese counterpart, our team handled Ogilvy Greater China communications and PR for both external and internal affairs. My role: Leverage China marketing expertise to drive thought leadership & content development Assist with outbound business planning Assist with report planning and editing and distribution International media contact Write press releases and internal announcements PR recent… Show more Working together with the VP Marketing & Communications, China and my Chinese counterpart, our team handled Ogilvy Greater China communications and PR for both external and internal affairs. My role: Leverage China marketing expertise to drive thought leadership & content development Assist with outbound business planning Assist with report planning and editing and distribution International media contact Write press releases and internal announcements PR recent cases and awards Show less Working together with the VP Marketing & Communications, China and my Chinese counterpart, our team handled Ogilvy Greater China communications and PR for both external and internal affairs. My role: Leverage China marketing expertise to drive thought leadership & content development Assist with outbound business planning Assist with report planning and editing and distribution International media contact Write press releases and internal announcements PR recent… Show more Working together with the VP Marketing & Communications, China and my Chinese counterpart, our team handled Ogilvy Greater China communications and PR for both external and internal affairs. My role: Leverage China marketing expertise to drive thought leadership & content development Assist with outbound business planning Assist with report planning and editing and distribution International media contact Write press releases and internal announcements PR recent cases and awards Show less
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FitFam
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China
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Wellness and Fitness Services
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1 - 100 Employee
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FitFam Ambassador || Brand & Communications
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Mar 2017 - Jul 2019
FitFam is a volunteer, free-fitness community. Started with 6 people in Shanghai in 2015 & now provides free fitness to thousands across Greater China & North America. My role: Develop FitFam branding and messaging Manage & grow WeChat to reach over 14K followers Assisted UX/UI design & coordinated launch of WeChat mini program External Media & PR contact Community engagement & management FitFam is a volunteer, free-fitness community. Started with 6 people in Shanghai in 2015 & now provides free fitness to thousands across Greater China & North America. My role: Develop FitFam branding and messaging Manage & grow WeChat to reach over 14K followers Assisted UX/UI design & coordinated launch of WeChat mini program External Media & PR contact Community engagement & management
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Brandigo Global
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United States
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Advertising Services
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1 - 100 Employee
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Global Marketing Manager
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Feb 2018 - Aug 2018
Brandigo is a global brand strategy agency, helping foreign brands to craft a China marketing strategy. Focusing on; Branding Social media Website & digital assets I helped to grow Brandigo's business through; Social media strategy & execution; WeChat, Facebook, LinkedIn, Twitter Write & coordinate agency blog Build & maintain marketing collaterals Assist in pitches & business development
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Marketing Manager, China
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Aug 2016 - Feb 2018
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Holt International Children's Services
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Adoption Program Assistant, China
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2013 - 2015
Provided support to prospective adoptive parents for the first 6 months to 1 year of adoption process, while monitoring and additional 250-300 cases in any given period Evaluated and edited Adoption Home Studies to check for mandatory Hague Standards, language and translations issues Coordinated directly with Beijing office staff on special needs cases Provided leadership with website and technological issues between US and China teams Systematized the procedures… Show more Provided support to prospective adoptive parents for the first 6 months to 1 year of adoption process, while monitoring and additional 250-300 cases in any given period Evaluated and edited Adoption Home Studies to check for mandatory Hague Standards, language and translations issues Coordinated directly with Beijing office staff on special needs cases Provided leadership with website and technological issues between US and China teams Systematized the procedures of the China adoption team Continuously initiated new procedures for Adoptive Parents to make their process more manageable and cost effective Show less Provided support to prospective adoptive parents for the first 6 months to 1 year of adoption process, while monitoring and additional 250-300 cases in any given period Evaluated and edited Adoption Home Studies to check for mandatory Hague Standards, language and translations issues Coordinated directly with Beijing office staff on special needs cases Provided leadership with website and technological issues between US and China teams Systematized the procedures… Show more Provided support to prospective adoptive parents for the first 6 months to 1 year of adoption process, while monitoring and additional 250-300 cases in any given period Evaluated and edited Adoption Home Studies to check for mandatory Hague Standards, language and translations issues Coordinated directly with Beijing office staff on special needs cases Provided leadership with website and technological issues between US and China teams Systematized the procedures of the China adoption team Continuously initiated new procedures for Adoptive Parents to make their process more manageable and cost effective Show less
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Education
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2009 - 2013
University of Oregon
Bachelor's Degree, Chinese, Business Administration, Economics -
2012 - 2012
Beijing Language and Culture University
Community
