Head of Digital

• Sep 2021 - Present

Resposibilities:• Spearhead the development and execution of comprehensive digital marketing strategies, driving consistent growth in online brand presence and revenue.• Lead a dynamic team of content creators, fostering a culture of innovation and continuous learning.• Oversee multi-channel campaigns across SEM, SEO, Social Media, Email Marketing, and Affiliate Programs, ensuring a seamless and integrated approach.• Collaborate with cross-functional teams, including sales and product, to ensure alignment of digital strategies with overall business objectives.• Analyze and interpret digital metrics, leveraging data-driven insights to refine strategies and optimize ROI.• Stay ahead of digital marketing trends and technologies, adopting best practices and innovative tools to maintain a competitive edge in the market.• Conduct regular A/B testing on digital platforms to ensure maximum engagement and conversion rates.• Manage digital marketing budgets, ensuring optimal allocation across various channels and campaigns for maximum impact. Show less

Digital Marketing-Manager

• Mar 2017 - Sep 2021

Execution of paid social, seo, sem and email marketing.

Product Owner and UX Lead

• Sep 2021 - Dec 2022

Responsibilities:• Define product vision and strategy in collaboration with stakeholders• Create detailed product requirements and user stories that clearly define what the product should do and how it should work• Work closely with designers, developers, and other stakeholders to ensure that the product is delivered on time and meets all functional and UX requirements• Conduct usability testing to ensure that the product is intuitive, easy to use, and meets user needs Show less

Digital Marketing Specialist

• Sep 2020 - Oct 2021

Creating and implementing digital marketing strategies, SEM and Paid Social

Performance marketing manager

• Dec 2020 - Jan 2021

Responsibilities: • Managing and optimizing paid social campaigns • Analyzing and reporting campaign performance Responsibilities: • Managing and optimizing paid social campaigns • Analyzing and reporting campaign performance

Digital Marketing Specialist

• Jan 2019 - Jun 2019