Experience

Almirall

• Spain
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • Oct 2022 - Present



AbbVie

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Associate Director Global Marketing, Glaucoma

  • Feb 2022 - Jul 2022

  Responsible for the development and execution of the strategic and operational plans for a market leading glaucoma surgery product and worked cross-functionally to align on the most important priorities and drive the implementation through regional and affiliate structures. In a high profile role it was important to align and excite internal and external stakeholders to facilitate success through strong leadership, strategic thinking and personal drive. Responsible for the development and execution of the strategic and operational plans for a market leading glaucoma surgery product and worked cross-functionally to align on the most important priorities and drive the implementation through regional and affiliate structures. In a high profile role it was important to align and excite internal and external stakeholders to facilitate success through strong leadership, strategic thinking and personal drive.



Altacor

• United Kingdom
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Group Brand Manager

  • Apr 2020 - Jan 2022

  I was accountable for the UK and global business plans and marketing strategy for Altacor, andsince 2020, supported the group of companies it now sits within. Responsible for successfully managing brands and product launches for both medical devices and pharma products, with involvement across Rx, OTC and surgical channels.

• Global Marketing Manager

  • Jan 2019 - Apr 2020

  Responsible for the global marketing strategy and developing Altacor in overseas markets. This included looking after existing distributors of our Biolon brand and supporting business development to gain new territories and develop new products through acquisitions, distribution deals and inhouse development.

• International Product Portfolio Manager

  • Apr 2017 - Dec 2018

  Whilst looking after the growing UK business, I supported the expansion of Altacor into Europe and taking on the responsibility of supplier management, distributors, new product assessments and business development opportunities. Enjoyed building relationships with KOLs.

• Product Portfolio Manager

  • Jun 2015 - Mar 2017

  Working within a specialist pharmaceutical company with a focus on prescription and OTC ophthalmology products, with 3 surgical product launches added to the portfolio. Reporting into the Sales & Marketing Director, this challenging and rewarding role allowed me to take on the responsibility of leading the development and implementation of the marketing function, with a focus on detailed brand plans and activities within a growing portfolio of products that covers dry eye, blepharitis, nutrition, amniotic membrane and ophthalmic surgery products.Major achievements include launching various surgical products to the UK market, gaining new wholesaler and account listings, improving digital and social media activities, growing sales within the dry eye sector and keeping within budget for the annual marketing spend. Show less



Moorfields Pharmaceuticals

• United Kingdom
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Product Manager

  • Jan 2014 - Jun 2015

  Promoted to be made responsible for a growing range or licensed branded products and lead all relevant product planning, forecasting, marketing and promotion across various healthcare sectors. Products cover unlicensed specials, prescription only medicines and medical devices. - Research and understanding of the market place, key competitors and stakeholders. - Developing and implementing strategic plans across various markets, including hospitals, opticians, pharmacies and clinical commissioning groups across the UK and into Europe. - Overseeing the full lifecycle management of 12 new products whilst introducing the portfolio of products to selected healthcare professionals and key accounts / wholesalers. - Accountable for the ongoing usage and reporting of CRM, market data, sales and KPIs to make decisions about the marketing mix and how to position our products. - Executing marketing plans and activating targeted communications within agreed timelines and budgets, ensuring alignment between marketing and commercial teams. - Demand planning and forecasting of each product line against budget and expectations, to ensure continuous supply of product whilst looking at new product development. - Building and maintaining strong relationships with suppliers and manufacturers in Europe. Show less

• Marketing Executive

  • Oct 2011 - Dec 2013

  Further training and development enhanced my role at Moorfields Pharmaceuticals. After working for the company for more than two years I had progreesed my understanding of the pharmaceutical industry and ophthalmology market. The role was varied and adaptable to the changing internal and external business environments.Job roles included all aspects of the marketing mix and include organising exhibitions, advertising campaigns, CRM implementation, website management, sales and market information, competitor analysis, product launches, budgets, sales training and managing various communcations to our wide and various customer groups. Show less

• Marketing Assistant

  • Jul 2009 - Oct 2011

  Moorfields Pharmaceuticals is a dynamic and growing commercial arm of the world renowned Moorfields Eye Hospital NHS Foundation Trust specialising in providing a wide variety of ophthalmic products to various customers and markets, profits of which are reinvested back into the NHS. As a medium sized business with 70 members of staff, my first two years at Moorfields allowed me to quickly progress my marketing skills and abilities across various job functions and departments. I quickly became a key member of the team and was awarded employee of the quarter within my first year. Show less



Blue Ocean

• Portsmouth, United Kingdom

• Marketing Assistant

  • Jan 2008 - Aug 2008

  Part time volunteering work experience during univeristy lead to a full-time 5 month job during the summer of 2008. This was a great way to finish my time at univeristy and allowed me to make the step from student to employee whilst seeing what I had learnt work in the real world. Blue Ocean specialise in brand development and creates and implements strategies designed to grow it’s clients’ businesses in grocery, convenience and impulse, pharmacy and healthfood channels. I worked across the full brand portfolio and included marketing research, account planning, promotions, sales analysis and working with the clients in developing communication strategies. Show less