Experience

BIRKENSTOCK DIGITAL GMBH

• Germany
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Analyst E-Commerce

  • Oct 2021 - Present

• Senior Data Analyst Digital Marketing

  • Aug 2020 - Sep 2021

  • Analysis of Traffic and User Behavior• Online Marketing Efficiency & Attribution Models• Customer Journey & Funnel Analysis



Esprit

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Business Analyst Omnichannel

  • Jan 2018 - Dec 2019

  • Analysis of Traffic and User Behavior• Online Marketing Efficiency & Attribution Models• Customer Journey & Funnel Analysis• Business Cases • Analysis of Traffic and User Behavior• Online Marketing Efficiency & Attribution Models• Customer Journey & Funnel Analysis• Business Cases



Buchbinder Rent a Car

• Germany
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Controller

  • Jan 2015 - Dec 2017

  • Budgeting, Planning, Forecasting & Controlling for Digital Channels• Strategies Revenue Management• Development Websites Reporting including Digital Marketing Spends Efficiency• Fleet steering to optimize Profit• Business Cases • Budgeting, Planning, Forecasting & Controlling for Digital Channels• Strategies Revenue Management• Development Websites Reporting including Digital Marketing Spends Efficiency• Fleet steering to optimize Profit• Business Cases



Telefónica

• Spain
• Telecommunications
• 700 & Above Employee

• CRM Planning & Strategy

  • Dec 2013 - Dec 2014

  • Next-Best-Activity Marketing• Conception and Analyses of tool to optimize Tarifs, Options and Vouchers• Verification rules and logics of Values-based Marketing• Adjustment mailings customer documents • Next-Best-Activity Marketing• Conception and Analyses of tool to optimize Tarifs, Options and Vouchers• Verification rules and logics of Values-based Marketing• Adjustment mailings customer documents



naturstrom AG

• Germany
• Renewables & Environment
• 1 - 100 Employee

• Electrictiy procurement and trading of renewable energies

  • Sep 2012 - Feb 2013



Schuppar Consulting

• Germany
• Business Consulting and Services
• 1 - 100 Employee

• Internship Consultancy

  • Sep 2011 - Feb 2012