Oliver Sayson
Director Market Quality at Smaato (Now part of Verve Group)- Claim this Profile
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Bio
Abhijeet Saha
Oliver is the best mentor I have ever met. From leadership to managing a team he would be an asset to any team. He has profound knowledge about how to hold a team strongly and he knows how to bring the best out from someone. I am benefited a lot by learning newer steps from him and his mentorship has helped me a lot to get the better version of myself and keep adding values to the team. I highly recommend him .
Dennis Indrawan Soebagio
Oliver is an excellent manager. He is a great manager and an outstanding mentor with a rich experience in ad tech industry. He is innovative, organized as well as helpful and is always open to ideas and suggestions. He has made me improve in many professional areas and taught me about leadership skills. I am delighted to work and learn with such professionals.
Abhijeet Saha
Oliver is the best mentor I have ever met. From leadership to managing a team he would be an asset to any team. He has profound knowledge about how to hold a team strongly and he knows how to bring the best out from someone. I am benefited a lot by learning newer steps from him and his mentorship has helped me a lot to get the better version of myself and keep adding values to the team. I highly recommend him .
Dennis Indrawan Soebagio
Oliver is an excellent manager. He is a great manager and an outstanding mentor with a rich experience in ad tech industry. He is innovative, organized as well as helpful and is always open to ideas and suggestions. He has made me improve in many professional areas and taught me about leadership skills. I am delighted to work and learn with such professionals.
Abhijeet Saha
Oliver is the best mentor I have ever met. From leadership to managing a team he would be an asset to any team. He has profound knowledge about how to hold a team strongly and he knows how to bring the best out from someone. I am benefited a lot by learning newer steps from him and his mentorship has helped me a lot to get the better version of myself and keep adding values to the team. I highly recommend him .
Dennis Indrawan Soebagio
Oliver is an excellent manager. He is a great manager and an outstanding mentor with a rich experience in ad tech industry. He is innovative, organized as well as helpful and is always open to ideas and suggestions. He has made me improve in many professional areas and taught me about leadership skills. I am delighted to work and learn with such professionals.
Abhijeet Saha
Oliver is the best mentor I have ever met. From leadership to managing a team he would be an asset to any team. He has profound knowledge about how to hold a team strongly and he knows how to bring the best out from someone. I am benefited a lot by learning newer steps from him and his mentorship has helped me a lot to get the better version of myself and keep adding values to the team. I highly recommend him .
Dennis Indrawan Soebagio
Oliver is an excellent manager. He is a great manager and an outstanding mentor with a rich experience in ad tech industry. He is innovative, organized as well as helpful and is always open to ideas and suggestions. He has made me improve in many professional areas and taught me about leadership skills. I am delighted to work and learn with such professionals.
Experience
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Smaato (Now part of Verve Group)
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United States
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Advertising Services
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100 - 200 Employee
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Director Market Quality
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Feb 2023 - Present
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Associate Director Market Quality
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Jan 2021 - Mar 2023
I lead the Market Quality Department and coordinate all technical activities and duties globally in regards to Ad Quality and Traffic Quality. I implemented tools and processes that makes the Smaato Ad Exchange the highest quality programmatic ad marketplace, maximizing the ad monetization across supply and demand partners. I build a TEAM that runs like a well-oiled machine as I documented all processes, prepared all team members and provided them methods for solving incoming support inquiries from Sales, Sales Engineering, Customer Success, Product and Operation teams. I leveled up the work processes and knowledge in the team. I empowered the team with access to powerful data points on the ad exchange, that ultimately make life easier, offering valuable data insights by using Python and SQL.I am GRATEFUL being able to say "My team is on TOP of their topics."My team handles and is fully involved with Sales Technical Support processes of all the stages of newly on-boarded publishers (in-App, mWeb, CTV) including qualifying, trouble shooting, existing account management, tech development and monitoring GLOBAL demand partners (DSPs, Trading Desks, Ad Networks, Affiliate networks, advertisers)On Market Quality specific products my team is also fully involved in the scoping, development, phasing and testing and improving.My goals of ensuring a clean marketplace is - next to own created solutions - supported by AdVerification providers (ie. GeoEdge) and CyberSecurity vendors (ie. HUMAN Security formerly WhiteOps) combating Malware, harmful ads, ad fraud and fraudulent traffic and bots. Furthermore I drive strategic Market Quality initiatives (incl. Viewability backed up by IAS, Transparency like ads.txt, sellers.json, sChain…) and got the Smaato Ad Exchange certified “Against Fraud” under TAG’s Program CAF Guidelines, meeting TAG’s rigorous anti-fraud standards.
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Head Of Global Ad Quality
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Jun 2019 - Jan 2021
Reporting directly to the Chief Operating Officer, I manage the Ad Quality Department and all Ad Quality technical activities and duties in the EMEA and APAC region. This department and workings are critical and immensely popular recently in the Advertising Technology industry.Sales and Product Engineering Support• My team handles and is fully involved with Sales Technical Support processes of all the stages of new on-boarding – qualifying, trouble shooting, verification; existing account management, tech development and monitoring GLOBAL Demand partners (DSPs, Trading Desks, Ad Networks, Affiliate networks, advertisers)• Media & Advertising Campaign Management - All ad formats of mobile in-app and web advertising; campaign marketing objectives and delivery verification.Product Management• Fully involved in the scoping, development, phasing and testing Ad Quality tools in preparation for Publisher’s creative review tools• On-going product improvement projectsManagement & Strategy Execution• Ad Quality Department full team management• Establish and manage partnerships and collaborations with key vendors/partners (GeoEdge, TheMediaTrust, RiskIQ)• Drive Smaato strategic ad quality initiatives
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Deputy Head Of Ad Quality
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Jun 2018 - Jun 2019
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Senior Ad Quality Manager
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Mar 2017 - Jun 2018
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Manager Ad Quality
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May 2015 - Mar 2017
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NEXT AUDIENCE GmbH | SinnerSchrader Group
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Hamburg und Umgebung, Deutschland
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Manager, Ad Operations
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Nov 2012 - May 2015
Managing Advertisement campaigns for renowned brands with the main product NEXT AUDIENCE PLATFORM - an integrated solution for audience management, ad serving, analytics and reporting. In addition, I was consulting clients and created tracking concepts for their data-driven online marketing. Managing Advertisement campaigns for renowned brands with the main product NEXT AUDIENCE PLATFORM - an integrated solution for audience management, ad serving, analytics and reporting. In addition, I was consulting clients and created tracking concepts for their data-driven online marketing.
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hagel IT-Services GmbH
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Germany
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Computer Networking
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1 - 100 Employee
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Junior Account Manager
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Sep 2011 - Nov 2012
Planning IT Infrastructure for small/medium businesses. Planning IT Infrastructure for small/medium businesses.
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Education
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2011 - 2013
Berufliche Schule Hamburg City Nord / Professional school
Industrial Management Assistant - IT Systems, IT-Projektmanagement
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