Experience

Capitalize Digital

• United States
• Business Consulting and Services

• Growth Hacker | Marketing Consultant | Managing Director

  • Jan 2018 - Present

  Capitalize Digital enabling true performance for SA Companies >> https://tinyurl.com/capitalizedigital Capitalize Digital enabling true performance for SA Companies >> https://tinyurl.com/capitalizedigital



incuBeta

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Business Development Manager / Strategist

  • Dec 2014 - Dec 2017

  Achievements: • Exceeded the initial target by 35% in the first 3 months of my employment. • Won Google F1 in Monaco Prize for SA’s business performing business development executive in 2015. • Won over 70 new clients in 18 months. Responsibilities: • Developing ROI driven digital strategies to help blue chip clients achieve their objectives. • Working closely with customers to build scalable models in order to grow their businesses. • Building a strong partner network of agencies for recurring referral business purposes. • Collaborating with different business units during sales cycle and campaign executions. Show less



R.O.I. Media

• United States
• Advertising Services

• Business Development Manager / Strategist

  • Apr 2013 - Nov 2014

  * Won the top 10 clients that generate up to 40% of the current revenue * Massively contributed to the hiring from 40 up to 60 specialists at one stage * Developed new businesses sales processes to enable smooth on-boarding of customers * Played an integral role in development and positioning of the new branding * Won the top 10 clients that generate up to 40% of the current revenue * Massively contributed to the hiring from 40 up to 60 specialists at one stage * Developed new businesses sales processes to enable smooth on-boarding of customers * Played an integral role in development and positioning of the new branding



digiVOX_SA

• Digital Strategist

  • Oct 2012 - Mar 2013

  Responsibilities: * Deciphering new client briefs into meaningful digital strategies that are aligned to client’s objectives * Maintaining existing client relationships by continuously striving to grow their bottom line * Managing the digital creative department, duties as follows: - Meeting creative deadlines - Maintaining good quality control - Project plan development - Maintaining external vendor relations - Developing custom quotes and proposals * Continuously benchmarking client campaigns against set targets and KPI’s for long term growth * Attending new client workshops and presenting the final strategy in Cape Town or in Johannesburg * Overlooking and assisting with the implementation for new campaigns Show less



ROI Media

• United States
• Advertising Services
• 1 - 100 Employee

• Business Development Executive

  • Jan 2011 - Sep 2012

  Responsibilities: * Understanding customer needs and their business model: - understanding customer’s target market and targeted industry, - in-depth research of prospects, competitors and potential customers’ online presence, - evaluating customer’s current online and traditional marketing budget to achieve client’s key business objectives, - metrics-driven, measure campaign success against targets and industry benchmarks. * Responsible for aligning R.O.I. Media’s value proposition with customer’s business sales objectives, to strengthen their overall online presence. * Ongoing product bundling to existing and new business: - strategic product planning, - compiling online strategy presentations for customers as well as qualified prospects - digital product development. * Brand ambassador for R.O.I. Media at: SEO, Conversion design client consultation workshops or presentations, Conferences (e.g. Tourism Indaba) and other networking events. * Compiling new client life cycle upsell digital marketing roadmaps, for successful account management and upselling purposes. * Ongoing team collaboration for successful sales pitch development, new product development and new client handovers Show less



Clickatell

• United States
• Software Development
• 200 - 300 Employee

• Digital Marketing Assistant

  • Sep 2009 - Dec 2009

  Responsibilities: *Conversion A/B split testing via Google Optimizer, with the Click Map reports for heat mapping purposes to improve overall conversion rate. * Weekly and monthly campaign performance monitoring and extensive reporting. * Ongoing link building (guest posts, blog directory submissions, social media profiling and article distribution). * Researching latest online trends (changes in Google’s Algorithm) and tools that can be implemented in our daily marketing tasks to improve efficiency and to create new opportunities. * Assisting with PPC new copy development, copy changes, keyword bidding and keyword research. * Interfacing with copywriter regarding successful compilation of the content strategy and new content requirements. * Utilising different social media platforms such as Facebook and Twitter to build further exposure. * Compiling SEO onsite spreadsheets for successful implementation of H1, Alt and Meta tags for optimum crawl ability of new web pages. Show less



Ribic Business and Property Brokers

• Co-Founder

  • Aug 2005 - Aug 2009

  Responsibilities: *Developing and executing marketing plans to meet the sales objectives of the brokerage. * Conducting internal and external link building activities to grow inbound sales lead generation. * Basic onsite optimization i.e. Meta tags, hyperlink creation, header tags, keyword rich content and SEO friendly URLs. * Development of all sales and marketing collateral such as brochures, mailers and outdoor displays. * Running basic Google AdWords campaigns to grow inbound sales lead generation. * Analyzing market effectiveness for company website using Google Analytics, to better target potential clients through careful selection of keywords. * Identifying niche target markets in order to better align our marketing efforts. * Direct liaison with clients for new business and relationship management purposes. Show less