Experience

Nolo Apps

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Co-Founder

  • Aug 2023 - Present

  Bruton, England, United Kingdom Airtable Services Partner for Ecommerce brands.



Aalto Projects

• United Kingdom
• IT Services and IT Consulting

• Founder

  • Apr 2022 - Present

  United Kingdom I work with Founders and Operators of brands that create physical products. I help them diagnose and understand their problems within the context of 500+ standard operating procedures. I propose solutions that solve the problems and use the operational processes to define the scope for solutions. This standard framework makes it easy to compare best practices and match patterns across product, marketing and customer experience. I also work closely with the Founders of… Show more I work with Founders and Operators of brands that create physical products. I help them diagnose and understand their problems within the context of 500+ standard operating procedures. I propose solutions that solve the problems and use the operational processes to define the scope for solutions. This standard framework makes it easy to compare best practices and match patterns across product, marketing and customer experience. I also work closely with the Founders of software vendors to help them understand my customer's needs and guide their roadmaps where I can to help fill in the gaps. Product businesses should revolve around the product. My most vital differentiator is an intimate knowledge of product operations from ideation to launch. This process drives your flywheel and runs across multiple teams that often touch the product in a silo. Physical product companies can learn a lot by looking at the way digital product companies have evolved. Every physical product company should find ways to shorten the feedback loops with their customers and increase the quality of the feedback they receive. Great products are easier to market, creating happier customers who buy again and tell others to do the same. Show less



SupplyCompass

• United Kingdom
• Software Development

• Head of Growth

  • Apr 2021 - Mar 2022

  Launched a new software product into the fashion PLM market and grew the ARR from £0 to £300K in booked business within 12 months.



Descartes Systems Group

• Canada
• Software Development
• 700 & Above Employee

• Global Sales Director

  • Feb 2020 - Mar 2021

  London, United Kingdom Successfully integrated the Peoplevox GTM strategy and sales motion into Descartes Systems Global Sales teams and grew ARR by £1.5M in 12 months.



Descartes Peoplevox

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Growth

  • Jan 2018 - Feb 2020

  London, United Kingdom Owned GTM strategy and execution. Secured an exit to Descartes Systems for £20M.

• Sales Director

  • Aug 2015 - Dec 2017

  London, United Kingdom The toughest 2.5 years of my career.

• Account Executive

  • Jul 2011 - Jul 2015

  Kings Langley, Hertfordshire, United Kingdom We went from being a loss-making software company to generating £350K of cash and securing a Series A investment led by Index Ventures for £3.5M. I went from being employee #3 to being a shareholder pre-investment.

• Graduate Sales

  • Oct 2009 - Jul 2011

  High Wycombe, Buckinghamshire, United Kingdom Cold called and built a database of prospects in Salesforce. Created our first website because we figured people might start searching for warehouse management systems online. Decided to focus on something called Online Retail, later it became know as Ecommerce.



Telefónica

• Spain
• Telecommunications
• 700 & Above Employee

• Marketing Executive

  • Jun 2007 - Sep 2008

  Managed direct marketing campaigns.