Experience

Convosphere

• United Kingdom
• Market Research
• 1 - 100 Employee

• Chief Innovation Officer

  • Aug 2022 - Present

• Insights Director

  • Aug 2017 - Aug 2022

  Manage and tutor a team of social media researchers to deliver best-in-class global insights for a range of blue chip clients and stakeholders.Oversee company’s audience growth across social platforms, ensuring content is salient and engaging to potential clients.Consult with senior clients to guide their social media activity and strategies, implementing content and growth plans based on a mixture of audience and competitive insight.Explore content and audience opportunities across new platforms as they emerge, ensuring content matches consumer expectations and reasons for using the platforms.Develop methodologies that answer specific client briefs and where relevant, develop into off the shelf products.Use a combination of tools and data sources (social listening, owned analytics, search and social platform specific). Generate revenue via new business pitches and client management. Show less



The Insights Distillery

• United Kingdom
• Research Services
• 1 - 100 Employee

• Co Founder

  • Sep 2015 - Jul 2017

  Co-founder of The Insights Distillery, a social media research consultancy with significant experience working at the cutting edge of social media research and insight-driven business transformation. We use social media data to provide fresh insight into customers, competitors and markets for big brands. We then work with them to help fully unlock the value of that insight across their organisation, resulting in better marketing strategies, products and customer experiences. We love what we do and central to our proposition is a commitment to working collaboratively with clients’ in-house teams, sharing our knowledge and working together to answer the really big questions a business has. Feel free to get in touch! http://www.insightsdistillery.com/ Show less



Ipsos Synthesio

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Global Insights Director

  • Mar 2011 - Sep 2015

  Led small strategic team of researchers and consultants that delivered audience-centric insights projects in support of software sales efforts. Developed scalable methodologies to support clients in their social media content and audience acquisition efforts. Led small strategic team of researchers and consultants that delivered audience-centric insights projects in support of software sales efforts. Developed scalable methodologies to support clients in their social media content and audience acquisition efforts.



ævolve

• Head of Social Media Evaluation

  • Feb 2008 - Mar 2011

  • Lead online social media monitoring and evaluation team in ævolve, which includes the management of 4 analysts. • Deliver mixed methodology (qual and quant) social media reports for clients. • Make strategic recommendations to planning teams and clients for implementation of more effective social media activity. • Maintain relationship with all social media clients. • Seek out and pitch for new business opportunities. • Conduct multi-media and online-only advertising campaign evaluation analysis. Provide clients with clear marketing implications and recommendations in order to achieve better brand ROI on future campaigns. • Provide bespoke and off the shelf research solutions for a range of clients, including Panasonic, Coca Cola, Diageo, Fox, Lucozade, Birds Eye and RBS. • Project management of segmentation projects. Responsible for debrief and consultation with clients to ensure segmentation is implemented throughout the business. • Provide market and consumer insight, including segmentations for Vizeum and Carat to guide and inform new business pitches. • Generate new business for ævolve through consultation with clients and adapting existing products to suit their research objectives • Aegis Touchpoints champion. • Negotiate contracts with suppliers Show less



Aevolve

• Quantitative Research Manager

  • Jan 2008 - Mar 2010



Guardian News & Media

• Display Ad Planning Manager

  • Mar 2005 - Feb 2008

  Management of a team of seven analysts and planners Deliver compelling research projects to agencies and clients to generate advertising sales revenue Conduct audience segmentation to drive focus and messaging of commercial teams Use ad monitoring and insight tools/research to identify and exploit revenue opportunities for Guardian News and Media Develop and provide market forecasts to inform budget setting by senior commercial management Market the Guardian News & Media portfolio and audiences to advertisers and agencies Identify the need for and commission research projects to drive print and online revenue generation Evaluate new industry research products and make purchase recommendations Represent Guardian News & Media interests on industry research initiatives Show less



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Service Executive

  • Feb 2000 - Apr 2001

  Use TNS shopping panel data to provide a range of FMCG clients with analysis of their markets Respond to issue led briefs by delivering full presentation to clients on brand, launch and market performance Main point of contact for Johnson & Johnson, Kimberly Clark and Boots the Chemist. Use TNS shopping panel data to provide a range of FMCG clients with analysis of their markets Respond to issue led briefs by delivering full presentation to clients on brand, launch and market performance Main point of contact for Johnson & Johnson, Kimberly Clark and Boots the Chemist.