Experience

Manning Gottlieb OMD

• Data Planner Executive

  • May 2019 - Present

  - Introduce data driven, customer-centric decisions at the beginning of the media planning process - Work with a wide variety of data sources including financial data, customer data, and third party data to build insights that influence short and long term media strategy- Build automated reporting systems meaning our reporting becomes more efficient and kills the mundane- Build automated systems that help us to become more forward thinking in our planning, by creating… - Introduce data driven, customer-centric decisions at the beginning of the media planning process - Work with a wide variety of data sources including financial data, customer data, and third party data to build insights that influence short and long term media strategy- Build automated reporting systems meaning our reporting becomes more efficient and kills the mundane- Build automated systems that help us to become more forward thinking in our planning, by creating visuals of business patterns and trends- Work In a wide variety of teams to drive innovation within the media industry - Communicate directly with clients to assist in finding solutions to their business problems - developing a larger understanding of the media and marketing industry through up research into external innovations both nationally and globally Show more Show less



Tesco

• Customer Proposition Analyst

  • Mar 2018 - Apr 2019

  Working within Customer Proposition at Tesco means I get to really be in touch with the customers we serve, digging into the reasons they shop, why they buy specific products, how they shop, and even how they feel. Through using a range of data sources, including ClubCard, I analyse factors such as average spend, frequency of purchase, and what's in a customers basket to develop and communicate insight. My role also means I work with buyers and merchandisers to develop innovative and forward… Working within Customer Proposition at Tesco means I get to really be in touch with the customers we serve, digging into the reasons they shop, why they buy specific products, how they shop, and even how they feel. Through using a range of data sources, including ClubCard, I analyse factors such as average spend, frequency of purchase, and what's in a customers basket to develop and communicate insight. My role also means I work with buyers and merchandisers to develop innovative and forward thinking strategies which has the customer at the core of them. In addition, my job allows me to talk to real customers, meaning I can see first hand what makes customers tick, what marketing techniques they engage with, and what it is about products and branding that makes them keep coming back for more. Show more Show less



Zero Degrees West

• Production Executive

  • Nov 2017 - Mar 2018

  At the post-production company ZDW I took pride in bringing people together from across the company to create some truly exciting and creative work. As a Production Executive it meant I got to own projects from beginning to end, watching them grow from a tiny idea in the creative's eye, to a full on social media campaign that drove engagement, and increased brand identity. Ensuring what we did came in on budget, and on deadline were all part of the role, and the adrenaline of 24 hour… At the post-production company ZDW I took pride in bringing people together from across the company to create some truly exciting and creative work. As a Production Executive it meant I got to own projects from beginning to end, watching them grow from a tiny idea in the creative's eye, to a full on social media campaign that drove engagement, and increased brand identity. Ensuring what we did came in on budget, and on deadline were all part of the role, and the adrenaline of 24 hour turnarounds were all part of the fun. Being a small company, I was never far away from contributing to some of the innovative and creative ideas we developed too, and therefore had the chance to show my diverse skills, my willingness to take part, and most importantly, work with an ambitious and talented team. Show more Show less



Needmusicltd

• Marketing & Content Analyst

  • Oct 2013 - Jan 2017

  NeedMusic is where I first fell in love with marketing strategy. Being a tiny company, it was my role to really think about our target audience, who we wanted to engage with, and what it was that would make them lift their heads and look at us. It also meant I got the chance to try out some new and innovative content ideas across social and print platforms - including weekly 'Sofa Sessions' on Facebook Live, time-lapse videos to direct customers to our venues, but also using analytics that… NeedMusic is where I first fell in love with marketing strategy. Being a tiny company, it was my role to really think about our target audience, who we wanted to engage with, and what it was that would make them lift their heads and look at us. It also meant I got the chance to try out some new and innovative content ideas across social and print platforms - including weekly 'Sofa Sessions' on Facebook Live, time-lapse videos to direct customers to our venues, but also using analytics that meant our content reached the right people. In my time at the company, I pride myself in helping to build a loyal and strong fan base, strengthening the company's reputation across the North East, and making us a identified and significant brand to the people of value. Show more Show less



Drum

• Production Intern

  • Jul 2015 - Jul 2016

  My time at Drum gave me exposure and hands on experience across a wide range of production areas within a respected and established creative agency. From being social media assistant for a McDonald's YouTube Channel, to project managing Sainsbury's Tu photo shoots to feature in TimeInc publications, I got to help produce projects across AV, Digital, Social, and Experiential platforms, all for some major, global brands. It was at Drum where I also began to really use data and analytics… My time at Drum gave me exposure and hands on experience across a wide range of production areas within a respected and established creative agency. From being social media assistant for a McDonald's YouTube Channel, to project managing Sainsbury's Tu photo shoots to feature in TimeInc publications, I got to help produce projects across AV, Digital, Social, and Experiential platforms, all for some major, global brands. It was at Drum where I also began to really use data and analytics as a way to assess performance in the work we produced. My love therefore began in using data as a way to focus on our end user, by tailoring what we measured to them, leading to continuous improvements and excitement in the work we produced. It meant we made even more engaging work than before, and it meant we created even better value for the brands we worked with. Show more Show less



Fifty One Percent

• Runner/sales

  • Jun 2015 - Jun 2016

  - On standby for any requests given to me by sales staff, including lifting furniture.- Implemented a storage system that made it quicker and easier to find products on event day- Involved on the sales floor when needed which included speaking to customers and answering their queries



Cosby Catering

• Waiter

  • Jun 2013 - Jan 2015

  - Experience preparing, setting up, and playing an active part in a variety of events including weddings, funerals, and parties - Responsibility of locking up the kitchen and running the front of house when asked - Creating good customer relations to build up a strong brand image and ensure customer loyalty