Olivia Vaughan

Senior Product Designer at Christopherson Business Travel
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Salt Lake City, Utah, United States, US

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Vadim Komarov

I have never enjoyed working for someone more… To me, Olivia embodies the essence of what a (marketing) director should be - aside from a laundry list of technical proficiencies, which span the entire scope of the industry, she has the uncanny ability to constantly elicit the highest possible quality of work from her team. I believe this is the result of her awareness and natural ability to pick up on subtle cues when dealing with employees, which allows her to tailor an approach that will best be received by that individual. Using myself as an example: I am not shy, hard-headed, and expressive. Olivia always allows me the opportunity to plead my case, at times even escalating to the level of shouting. However, we have a mutual understanding - neither of us get upset. If I am able to produce an objectively compelling argument, I am allowed to proceed. If the idea is too far-fetched, she knows when and how to put her foot down. In my case, this needs to be done firmly. And although initially I may continue to disagree, as time passes I tend to understand and concur with her perspective - I have learned to trust her judgement. This also applies to motivation and the evaluation of work. Some individuals are more sensitive, and she delivers constructive criticism with a light touch. If Olivia feels that I have turned in sub-par work or just that I am capable of better, her response is direct, occasionally bordering on insulting. To some this approach would be unproductive, even detrimental to their productivity. However, Olivia understands our dynamic well enough to know that it will only serve to motivate me and the work I turn in will be better for it. Under her supervision, I have made significant gains across the marketing spectrum: from writing and design to strategic planning of initiatives and campaign evaluation.

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Travel Arrangements
    • 100 - 200 Employee
    • Senior Product Designer
      • Apr 2023 - Present

    • Business Consulting and Services
    • 100 - 200 Employee
    • Senior Product Designer
      • Mar 2023 - Apr 2023

    • Product Designer
      • Sep 2018 - Mar 2023

      - Designed and prototyped user interfaces for digital products using industry-standard tools such as Figma, Sketch, and InVision, with a focus on usability, accessibility, and user experience.- Conducted user research to understand customer needs, preferences, and pain points, and used insights to inform design decisions and improve product usability.- Collaborated with cross-functional teams, including product managers, engineers, and stakeholders, to define product requirements and ensure designs are technically feasible and aligned with business goals.- Developed design systems, style guides, and design libraries to ensure consistency and scalability across products and platforms.- Conducted usability testing and user acceptance testing to validate design decisions and gather feedback for continuous improvement.- Created wireframes, user flows, interactive prototypes, and visual designs that communicated design concepts and supported product development processes. Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Head of Marketing
      • Feb 2016 - Sep 2018

      - Developed and executed strategic marketing plans that drove demand, increased customer engagement, and expanded market share for library automation software products. - Led a team of marketing professionals to develop and execute campaigns, events, and content that generated leads, increased customer retention, and accelerated sales cycles. - Conducted market research and analyzed customer feedback to identify opportunities and challenges, and developed data-driven insights to inform product and marketing strategies. - Created and managed a multi-channel marketing program that included digital advertising, email marketing, webinars, content marketing, trade shows, and public relations to reach target audiences and drive conversions. - Worked closely with product management and sales teams to develop go-to-market strategies, messaging, and positioning that resonated with target customers and differentiated Alexandria and KeepnTrack from competitors. - Established KPIs, measured campaign performance, and reported results to executives and other stakeholders to demonstrate the effectiveness of marketing programs and drive continuous improvement. - Managed marketing budgets and resources to ensure maximum ROI and efficient use of resources. - Built and maintained relationships with industry associations, thought leaders, and partners to increase brand visibility, promote thought leadership, and generate new business opportunities. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Web + Graphic Designer
      • Jun 2015 - Oct 2016

      - Designed and developed graphic and web design solutions that met the needs and objectives of clients across a range of industries and mediums. - Worked collaboratively with account managers, creative directors, and production teams to translate client briefs into creative concepts, brand identity, and digital experiences that met the highest standards of quality and creativity. - Created and implemented visual and interactive design elements, including typography, color palettes, iconography, imagery, layouts, and responsive web design techniques, using industry-standard tools such as Adobe Creative Suite, unbounce, and Wordpress. - Managed multiple projects simultaneously, from concept through to delivery, and met tight deadlines and budget constraints. - Ensured all designs were on brand and aligned with clients' brand guidelines, and contributed to brand development and re-branding projects. - Participated in creative brainstorms, team meetings, and other agency initiatives, including marketing and business development activities, to promote the agency's services and reputation. - Stayed up to date with industry trends, emerging technologies, and best practices, and contributed to the development of new products and services. Show less

    • Higher Education
    • 1 - 100 Employee
    • Marketing Director
      • Jul 2013 - Jun 2015

      - Winner of Modern Salon Marketing Award - Developed and implemented comprehensive marketing strategies that increased student enrollment and grew salon revenue. - Collaborated with senior leadership to define and refine the school's brand identity, mission, and values, and translated these into compelling marketing messaging and visuals across all channels. - Oversaw the creation of all marketing collateral, including print and digital advertisements, brochures, social media content, and email campaigns. - Conducted market research and analysis to identify key trends and opportunities, and adapted marketing strategies accordingly. - Planned and executed successful events, including the Annual Skin Care Event, and Student Hair Show, that increased awareness of the school and generated new leads. - Collaborated with the spa team to identify seasonal promotions and packages, and designed email campaigns to promote them to the spa's customer base. - Collaborated with the retail store team to identify seasonal promotions and packages, and designed email campaigns to promote them to the store's customer base. Show less

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Communications Specialist
      • 2009 - 2010

      - Developed training for Sony Playstation, Sony Reader, and Sony Cyber-Shot camera - Developed and executed a comprehensive LMS strategy that aligned with company goals and objectives, including defining user roles, creating learning paths, and designing customized reports to measure progress and success. - Managed and maintained the LMS, including user account management, troubleshooting technical issues, and updating and uploading new course content. - Monitored and analyzed learner engagement and course completion data to identify areas for improvement, and implemented changes to increase course effectiveness and learner satisfaction. - Designed and facilitated training sessions for new users, including developing training materials and documentation. - Provided regular updates and reporting on LMS usage, progress, and success to key stakeholders and senior leadership. Show less

    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Brand Manager
      • 2004 - 2009

      - development, planning, and launch of MyMelaleuca, first company sales training platform - research, content writing, and production of podcasts, videos, and PDF training pieces - involved in all stages of development for Melaleuca training programs, including Financial Freedom and Personality Sales Approaches - daily management of exclusive desktop widget - oversee all processes for new products in Sales Aids, from development and packaging to cost and inventory - development, planning, and launch of MyMelaleuca, first company sales training platform - research, content writing, and production of podcasts, videos, and PDF training pieces - involved in all stages of development for Melaleuca training programs, including Financial Freedom and Personality Sales Approaches - daily management of exclusive desktop widget - oversee all processes for new products in Sales Aids, from development and packaging to cost and inventory

Education

  • Brigham Young University - Idaho
    Bachelor of Arts - BA, Art History, Criticism and Conservation
    2002 - 2006

Community

You need to have a working account to view this content. Click here to join now