Experience

Circular Inc.

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Co-founder & Director

  • Aug 2020 - Present

  I have spent the last 20 years designing for apparel brands and owning and operating my own clothing companies, so I have first hand experience of the damaging position the clothing industry is in. But, importantly, this has also shown me how to best implement circular business models and instigate behavioural change. Circular Inc. enables companies make the move to a profitable, sustainable, circular economy through the five pillars of design, sourcing, repair, upcyling and education. I created, led and delivered concepts that won an eBay 'Circular Fashion Innovator Fund' award and Innovate UK funding. Show less



THG

• United Kingdom
• Business Consulting and Services

• Brand Director

  • Jul 2021 - Jul 2023

  THG is a leading vertically-integrated, global e-commerce technology group which makes impact through digital transformation, innovation and expertise. I led brand development and stakeholder engagement across different divisions to drive growth and explore new low carbon circular business opportunities, quantifying environmental and social impact. THG is a leading vertically-integrated, global e-commerce technology group which makes impact through digital transformation, innovation and expertise. I led brand development and stakeholder engagement across different divisions to drive growth and explore new low carbon circular business opportunities, quantifying environmental and social impact.



Morvélo Bicycle Apparel

• Sporting Goods

• Co-founder & Director

  • Nov 2008 - Jul 2023

  - Acquired by THG July 2021 Morvélo designs and produces clothing for all cyclists with designs combining bike culture with pop culture, exploring themes that run through the cycling world and combine them with the wider influence of sport, art, music, fashion and film to create products that are not only highly technical and performance driven but also visually unique. Alongside developing products, I put my creativity into films and events, including the now infamous Morvélo Battle Royale and Morvélo City Cross. I instigated and drove collaborative collections with everyone from renowned spray paint artist Death Spray Custom to iconic fashion designer Paul Smith. I've covered all roles from Apparel Design, Graphic Design, Marketing, Sales, Product Development, Strategic Planning, Finance and Ecommerce Development with Morvélo bootstrapping its way from £500 and a box of t-shirts to a £ 1.7 million award winning international business - key to the success was the instigation and account management of several large wholesale accounts worth £500k+ Show less



Ever Creative

• Advertising Services

• Co-founder & Director

  • Apr 2007 - Jul 2011

  Ever Creative is a design agency that specialises in the action sports, lifestyle and gaming market. We produce graphic design, web design and motion graphics for brands such as O'Neill, Red Bull, Nike, Swatch, Sony, Playstation, Nintendo, Diesel and many others. Ever Creative is a design agency that specialises in the action sports, lifestyle and gaming market. We produce graphic design, web design and motion graphics for brands such as O'Neill, Red Bull, Nike, Swatch, Sony, Playstation, Nintendo, Diesel and many others.



Kindness Creative

• Senior Designer

  • Sep 2003 - Apr 2008

  Kindness Creative produces creative services for the sports and entertainment industries. Sports clients include the Football World Cup, Rugby World Cup, Ryder Cup, The Ashes and Entertainment clients such as Channel 4, Entertainment One and Freemantle. Kindness Creative produces creative services for the sports and entertainment industries. Sports clients include the Football World Cup, Rugby World Cup, Ryder Cup, The Ashes and Entertainment clients such as Channel 4, Entertainment One and Freemantle.



Boomerang Media Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Designer

  • Sep 1999 - Aug 2003

  Boomerang create niche advertising solutions for international brands seeking to target customers in innovative and engaging new ways. Clients have included Greenpeace, VW, Nike. Boomerang create niche advertising solutions for international brands seeking to target customers in innovative and engaging new ways. Clients have included Greenpeace, VW, Nike.