Experience

newicon

• United Kingdom
• Software Development
• 1 - 100 Employee

• Digital Account Strategist

  • Jul 2022 - Present



Virtually There

• United Kingdom
• Telecommunications
• 1 - 100 Employee

• Digital Marketing Director

  • Apr 2019 - Present

  Plan & execute marketing strategy, with focus on SEOBuild & manage SEM campaigns across multiple domainsIdentify & action on-page, off-page & technical SEO changesManage PPC campaigns with great emphasis on search networksLead content strategy to support SEO & customer journeyManage CMS of multiple in-house domainsProvide digital marketing support for customersSEO consultant for partner companiesManage web dev, graphic design, copywriter and other partners Manage marketing budget



MoneyNext

• United Kingdom
• Events Services
• 1 - 100 Employee

• Marketing Manager

  • Jan 2018 - Dec 2018

  Planning & managing marketing strategy for lead generationManaging SEM, email and social media marketing campaignsManaging paid search and paid social accountsBuilding content marketing plan for purchasing funnelAccessing the CMS to optimise in-house websitesBuilding strategic partnerships for affiliate marketingManaging marketing budget Planning & managing marketing strategy for lead generationManaging SEM, email and social media marketing campaignsManaging paid search and paid social accountsBuilding content marketing plan for purchasing funnelAccessing the CMS to optimise in-house websitesBuilding strategic partnerships for affiliate marketingManaging marketing budget



Prysm Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Aug 2016 - Jan 2018

  • Imagining & implementing engaging marketing campaigns • Planning brand development & communication strategies • Masterminding social media & email marketing campaigns• Creating marketing copy & supporting sales and design teams • Engaging with partners to increase reach & brand exposure• Quality control content & providing feedback to colleagues• Assisting the sales team in lead generation & increasing sales• Tracking campaign effectiveness and outcomes to enhance strategy



Funeral Guide

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Content Executive

  • Feb 2016 - Jul 2016

  • Providing crucial input into communication and engagement strategy• Planning & creating content for the Funeral Zone digital channels• Implementing social media campaigns to drive exposure & interaction• Managing & updating the in-house style guide & content calendar• Quality control content & providing critical feedback to team members• Tracking campaign effectiveness and outcomes to enhance strategy • Providing crucial input into communication and engagement strategy• Planning & creating content for the Funeral Zone digital channels• Implementing social media campaigns to drive exposure & interaction• Managing & updating the in-house style guide & content calendar• Quality control content & providing critical feedback to team members• Tracking campaign effectiveness and outcomes to enhance strategy



Global Sources

• Hong Kong
• Information Services
• 700 & Above Employee

• Senior Content Manager

  • Sep 2014 - Jan 2016

  • Planning & implementing communication strategies for in-house brands • Creating engaging content for digital and traditional channels• Managing content development teams and conducting training• Implementing, maintaining, and evolving in-house style guide • Quality control content, providing feedback, and managing workflow• Tracking campaign effectiveness and outcomes to enhance strategy • Planning & implementing communication strategies for in-house brands • Creating engaging content for digital and traditional channels• Managing content development teams and conducting training• Implementing, maintaining, and evolving in-house style guide • Quality control content, providing feedback, and managing workflow• Tracking campaign effectiveness and outcomes to enhance strategy



Blue Ocean English Consultants

• Brazil
• Education Management
• 1 - 100 Employee

• English Consultant

  • Mar 2014 - Aug 2014

  • Tutoring business English to clients• Proofreading documents and other written communication for clients• Teaching effective business communication • Tutoring business English to clients• Proofreading documents and other written communication for clients• Teaching effective business communication



Global Sources

• Hong Kong
• Information Services
• 700 & Above Employee

• Digital Content Manager

  • Sep 2012 - Mar 2014

  • Planning & implementing communication strategies for in-house brands • Creating engaging content for digital and traditional channels• Managing content development teams and conducting training• Implementing, maintaining, and evolving in-house style guide • Quality control content, providing feedback, and managing workflow• Tracking campaign effectiveness and outcomes to enhance strategy • Planning & implementing communication strategies for in-house brands • Creating engaging content for digital and traditional channels• Managing content development teams and conducting training• Implementing, maintaining, and evolving in-house style guide • Quality control content, providing feedback, and managing workflow• Tracking campaign effectiveness and outcomes to enhance strategy



Canterbury Christ Church University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Advertising Management with Marketing

  • Sep 2008 - Jun 2011