Olha Laptieva
Communications Manager at Wunderman Thompson MAP- Claim this Profile
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Bio
Experience
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Wunderman Thompson MAP
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Denmark
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Advertising Services
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700 & Above Employee
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Communications Manager
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Mar 2023 - Present
Copenhagen, Capital Region, Denmark Leading Internal Communications and Employer Branding.
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TechBBQ
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Denmark
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Events Services
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1 - 100 Employee
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PR & Communications Lead
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Jun 2022 - Mar 2023
Copenhagen, Capital Region, Denmark I joined the PR team to bolster its strength and contribute to the success of TechBBQ 2022, the largest tech-startup summit held in Copenhagen. My primary responsibilities include cultivating trusted relationships with Nordic startups, amplifying their stories, and facilitating seamless connections between speakers and journalists during the event's matchmaking process.
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XBO.com
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Poland
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Financial Services
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1 - 100 Employee
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Head of Comms & SMM
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Apr 2022 - Mar 2023
Cyprus Established Internal Communications, launched Social Media Channels, and successfully coordinated the company’s rebranding. • Developed a distinctive brand identity for company communications, ensuring consistent style and tone. • Managed end-to-end company-wide communication activities, from planning to execution. • Created and structured materials for 9 departments on the company Wiki Page. • Created engaging content for presentations and newsletters. • Delivered… Show more Established Internal Communications, launched Social Media Channels, and successfully coordinated the company’s rebranding. • Developed a distinctive brand identity for company communications, ensuring consistent style and tone. • Managed end-to-end company-wide communication activities, from planning to execution. • Created and structured materials for 9 departments on the company Wiki Page. • Created engaging content for presentations and newsletters. • Delivered engaging internal communication and engagement activities. • Developed internal campaigns, articles, videos, and leadership tools across various channels. • Conducted 4 company-wide surveys, significantly increasing engagement from 46% to 85%. • Oversaw content studios in Cyprus, Israel, and Ukraine. • Coordinated the rebranding process while leading a team of designers. • Served as a central communication advisor to the CEO and top management. • Produced over 100 company newsletters, articles, presentations, and social media posts. • Managed logistics and executed company-wide events, including town halls and management meetings. • Utilized partnerships with universities and IT organizations to enhance the employer's brand. • Promoted the company's presence at external Tech events.
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Senior Communications Manager
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Sep 2021 - Jun 2022
Cyprus - Established and successfully managed the company's Communications Department - Acted as a central communication advisor for the company management - Coordinated rebranding efforts and directed communication projects, including executive video messages and financial updates - Created and managed company-wide communications to ensure employees were well-informed and engaged - Led the production of internal events and town halls to foster employee engagement.
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Carlsberg Group
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Denmark
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Food and Beverage Services
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700 & Above Employee
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Senior Public Relations Specialist
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Mar 2020 - Sep 2021
Kyiv, Ukraine Supported approx. 4500 employees through internal and external communications. Created robust communications plans, managed all Social Media Channels, Intranet content, SharePoint, and Internal Wiki Page. Provided communications counsel to senior executives. Oversaw a team of 10 outsourced workers. - Revamped internal communications strategy, resulting in a 25% increase in employee engagement - Served as a central writer and editor, creating 100+ texts for internal channels -… Show more Supported approx. 4500 employees through internal and external communications. Created robust communications plans, managed all Social Media Channels, Intranet content, SharePoint, and Internal Wiki Page. Provided communications counsel to senior executives. Oversaw a team of 10 outsourced workers. - Revamped internal communications strategy, resulting in a 25% increase in employee engagement - Served as a central writer and editor, creating 100+ texts for internal channels - Developed and executed communications strategy for a corporate-wide employee engagement survey with an 86% participation rate - Launched and managed Instagram and LinkedIn pages, gaining 5000+ followers - Created and managed a corporate Telegram channel with 87% employee participation - Produced 5 issues of a corporate magazine reaching 5000+ internal readers, winning "Best Corporate Media of Ukraine 2021" - Organized and conducted 8 internal events, 2 press conferences, and 5 influencer campaigns for Carlsberg and Tuborg - Worked with HR and Public Affairs teams to enhance employer branding, resulting in Carlsberg Ukraine being named in the top employers of Ukraine in 2021 - Led the coordination of company town halls and quarterly meetings and provided communication counsel to senior executives. Show less
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PR Director
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May 2017 - Mar 2020
Ukraine - Led external PR and Influencer marketing for agency clients, including New Balance, Nike, HUGO BOSS, ECCO, Timberland, ESCADA, ONE GROUP, and others - Developed and executed media communications strategies and pitched to various levels - Managed 50 PR projects and organized 15 events for brands - Supervised a team of up to 10 PR specialists, designers, copywriters, and photographers - Acted as an advocate for agency clients across various media channels and vehicles - Organized… Show more - Led external PR and Influencer marketing for agency clients, including New Balance, Nike, HUGO BOSS, ECCO, Timberland, ESCADA, ONE GROUP, and others - Developed and executed media communications strategies and pitched to various levels - Managed 50 PR projects and organized 15 events for brands - Supervised a team of up to 10 PR specialists, designers, copywriters, and photographers - Acted as an advocate for agency clients across various media channels and vehicles - Organized PR events and coverage for fashion and sports brands
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Senior Public Relations Manager
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Apr 2016 - May 2017
Ukraine - Developed and executed a digital marketing strategy to create a cohesive online presence - Created all news releases for the agency's clients - Acted as liaison between influencers and company stakeholders - Managed a team of 3 PR managers
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PR & Influencer Marketing Manager
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Mar 2015 - Apr 2016
Ukraine - Organized 20+ PR and Marketing events for listed brands - Coordinated press tours and conferences in Ukraine, Poland, Germany, Turkey - Organized 10+ influencer campaigns for agency clients - Served as a central agency writer, creating over 50 press materials
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Public Relations Specialist
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Feb 2014 - Mar 2015
Kyiv, Ukraine - Grew professionally from an intern to a PR director at the agency - Developed skills in teamwork, self-control in a rapidly changing environment, taking on responsibility and working independently.
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Head of the Press Office
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2019 - 2020
Kyiv City, Ukraine
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Head of Public Relations
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Mar 2019 - Aug 2019
Ukraine - Developed and executed an information partnership strategy - Implemented a comprehensive public relations strategy to expand media coverage - Organized, prepared, and drove speakers for events, including coordinating international speakers - Led the organization of three press conferences and two press tours for journalists - Secured 120 articles about the summit in Ukrainian and International Media.
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Education
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Yale University
The Science of Well-Being -
IT Step Computer Academy
Diploma of Education, Digital Marketing -
Baltika Corporate University
Public speeches in English -
Kyiv National University of Culture and Arts
Bachelor's degree, Public Relations, Advertising, and Applied Communication