Olha Belikova

Product Manager at Kasta
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Contact Information
us****@****om
(386) 825-5501
Location
Kyiv Metropolitan Area, UA
Languages
  • Русский Native or bilingual proficiency
  • Украинский Native or bilingual proficiency
  • Английский Professional working proficiency

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Credentials

  • Agile Planning for Software Products
    Coursera
    Jan, 2023
    - Nov, 2024
  • Agile with Atlassian Jira
    Coursera
    Nov, 2022
    - Nov, 2024

Experience

  • Kasta
    • Ukraine
    • Internet Publishing
    • 100 - 200 Employee
    • Product Manager
      • Feb 2021 - Present

      Kasta — Ukrainian online marketplace with 10 mln monthly visits. Kasta is focused on affordable fashion and sells international and local brands. • Managed the Kasta Black product (paid subscription for unlimited free shipping). Achieved a 30% increase in subscriber base due to new features, user flow, and retention changes. • Created new pricing and features that increased the conversion to a paid user by 9%. • Prepared and launched Kasta Black`s trial period and cashback options to increase new subscriptions to 20%. • Designed and implemented UI/UX changes to increase prepaid orders to 40%. • Prepared and launched advertising campaigns with retention, trade, PPC, and SM departments. • Facilitated the launch of pick-up points. Developed branding and changes in UI / UX, which increased the number of KastaPost users by 20%. • Conducted a/b tests for web or mobile products. • Developed user stories and customer journey maps. Managed product backlog. Show less

  • Spalah production
    • Киев, Украина
    • Co-Owner
      • Oct 2019 - Feb 2021

      Spalah — photo&video production that creates content for businesses: fashion brands, gym chains, jewelry and cosmetics, etc. • Account management and client management through all business processes. • Controlled expenses and budgets. • Production management: location scouting, castings. • Pitched ideas to clients. Spalah — photo&video production that creates content for businesses: fashion brands, gym chains, jewelry and cosmetics, etc. • Account management and client management through all business processes. • Controlled expenses and budgets. • Production management: location scouting, castings. • Pitched ideas to clients.

  • Mashsh Wear
    • Киев, Украина
    • Head of Marketing
      • Apr 2019 - Aug 2020

      Mashsh - fashion-brand. • Launched brand in partnership with Kasta. • Created a new promotion strategy and increased sales by 70% year to year by launching new collections and sales. • Developed a website with a team of developers to increase CR by 10%. • Created requirements and guidelines for social media and catalog photo shoots. Managed a team of 3 social media workers. • Implemented retention and social media strategy to increase retention rate by 30%. Mashsh - fashion-brand. • Launched brand in partnership with Kasta. • Created a new promotion strategy and increased sales by 70% year to year by launching new collections and sales. • Developed a website with a team of developers to increase CR by 10%. • Created requirements and guidelines for social media and catalog photo shoots. Managed a team of 3 social media workers. • Implemented retention and social media strategy to increase retention rate by 30%.

  • Kasta
    • Ukraine
    • Internet Publishing
    • 100 - 200 Employee
    • Head of Social Media Department
      • Apr 2018 - Oct 2019

      • Developed a go-to-market strategy and launched a referral program to make influencer marketing more effective (60% growth in traffic).• Managed a team of 3 persons to create content, establish SM strategy, maintain SM reputation, and increase traffic.• Managed influencer marketing.• Developed content for every ad campaign from idea to finished product.

    • Marketing Manager
      • Nov 2017 - Apr 2018

      • Created and implemented a new social media strategy, growing subscribers by 50% in a year and doubling traffic from social media.• Launched an influencer marketing strategy, prepared every collaboration, and created a pool of bloggers.• Trained community managers, implemented continuous social media monitoring, and led a team of two specialists to monitor reviews and comments 24/7.

  • Eda.ua
    • Restaurants
    • 1 - 100 Employee
    • Product Marketing Manager
      • Dec 2016 - Dec 2017

      Eda.ua — online food delivery service • Developed and launched a new strategy for retention marketing and triggers to increase the number of orders from direct channels by 12%. • Developed daily content for Facebook and Instagram, made Facebook&Instagram ad campaigns to increase traffic through social media channels. • Transitioned the company to new messaging channels, reducing service costs by 20%. • Prepared special offers and sales, created weeks of national food to engage users and grow stickiness factor. • Managed a team of designers and photographer to create website and social media content. Show less

  • Savva Libkin Restaurants
    • Ukraine
    • Restaurants
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2016 - Dec 2016

      Savva Libkin's Restaurants — chain of restaurants widely known in Odesa. • Developed daily content for Facebook and Instagram for 4 different restaurants • Managed photo&video shootings • Managed all social media accounts to ensure brand awareness and increased sales • Provided biweekly content for a blog using Wordpress • Provided monthly analytics using social media analytics, Google Analytics & Hootsuite Analytics • Launched Facebook&Instagram ad campaigns • Promoted events&parties Show less

Education

  • Kyiv National Taras Shevchenko University
    Бакалавр, Реклама и связи с общественностью
    2011 - 2015

Community

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