Chief Marketing Officer

• Dec 2021 - Present

As CMO, I'm leading all product marketing and employer branding activities for Newage family of companies, including but not limited to marketing of digital products, services and startup investment activities. I am managing a marketing ecosystem consisting of the in-house marketing and tech experts as well as global marketing agencies.Together with a marvellous team of T-shaped marketers, SEO-specialists and designers we: - shape & launch 2 new digital products in global markets - build the employer brand of Newage in 3 geographies - increase the quality and flow of potential employees - constantly analyse and refine strategies for better ROI - collaborate on GTM strategy creation and implementation - maintain internal communications and events for employee wellbeing

Head of Global Digital Marketing

• Jan 2018 - Nov 2021

- Developing and overseeing a brand strategy to increase awareness of the brand as well as the services/solutions across the globe- Working with the team to provide vision and strategy around brand and lead generation campaigns to execute them in results and metrics-driven fashion- Responsible for the strategy and implementation of all marketing related activities and initiatives, in line with the growth objectives of the business, with a strong emphasis on driving pipeline generation exclusively from a top target account list, and accelerating existing opportunities- Responsible for tracking and continuously improving performance and return on marketing investment based on critical marketing KPIs covering market engagement, MQL/lead sources, attribution, cost-per-lead/cost of customer acquisition, conversion etc- Building efficient partnerships with the vertical and regional Go To Market leaders, defining the marketing priorities, target clients and accounts - Supportive and encouraging manager with whom the team of marketing/design/engineering professionals is growing professionally and advancing the skills

Digital Marketing Team Lead

• Jun 2017 - Jan 2018

- Lead generation - Digital Marketing - Marketing Strategy - Planning - Team management

Digital Marketing Executive

• Jul 2015 - Jun 2017

IT Services & Product Marketing via Digital Channels:- Lead generation - Public Relations and external communications (Online) - Email Marketing - Social Media Management - Issuing/selling in press releases, managing press enquiries- Video production management - Awards and international rankings

Public Relations & Marketing Manager

• Oct 2012 - Jul 2015

EN-RU Translator

• Mar 2014 - Jul 2014

Portal on Eastern Partnership is the main project of the Common Europe Foundation. Eastbook.eu informs about the situation in the Eastern European countries and reports on development of the Union’s policy towards these states. Portal on Eastern Partnership is the main project of the Common Europe Foundation. Eastbook.eu informs about the situation in the Eastern European countries and reports on development of the Union’s policy towards these states.

Translator, Interpreter

• Feb 2009 - Oct 2012

Full time position of technical translator and interpreter in the company dealing with certification of foreign equipment and plants as well as construction and approval processes on the territory of Ukraine for any field of production. During my work at the official position of translator I've worked with written translation of technical documentation, legal documents as well as construction drawings (metal parts, structural drawings, P&ID, process drawings). Also I was interpreting during the meetings with top management of foreign customers (company worked with Procter&Gamble, Coca-Cola, Johnson), as well as technical employees from abroad, assisting during the meeting with Ukrainian engineers.

Sales Manager

• Mar 2007 - Dec 2007

Part time Sales Manager working with selling of the software produced by the company, as well as following and participation in international bids on the development of custom software. Part time Sales Manager working with selling of the software produced by the company, as well as following and participation in international bids on the development of custom software.

Translator, Management of International Activities

• Nov 2006 - Feb 2007

Manager on international activity and sales, translator of technical documentation for bids Manager on international activity and sales, translator of technical documentation for bids

Interpreter, translator

• Jun 2005 - Nov 2005

Hired translator and interpreter at Dnipropetrovsk Municipal District Heating Project of European Bank for Reconstruction and Development. Approx. amount of translated technicaldocumentation - 700 pages. Hired translator and interpreter at Dnipropetrovsk Municipal District Heating Project of European Bank for Reconstruction and Development. Approx. amount of translated technicaldocumentation - 700 pages.