Experience

1Forma

• Russian Federation
• Software Development
• 1 - 100 Employee

• Marketing Director

  • 2021 - Present



Marketing Consulting

• Marketing Consultant

  • Oct 2018 - Present

  • marketing strategy and budgeting development; • marketing audit; • digital marketing (SMM, web sites, email marketing, PPC add); • strengthening of the brand recognition, company's image and products promotion. • marketing strategy and budgeting development; • marketing audit; • digital marketing (SMM, web sites, email marketing, PPC add); • strengthening of the brand recognition, company's image and products promotion.



MOLGA Consulting

• Russian Federation
• Information Technology & Services
• 1 - 100 Employee

• Marketing Director

  • Aug 2017 - Aug 2018

  • developing and execution of the annual marketing plan; • development and control of the marketing budget; • organization of its own events and participation in external events; • PR: events, press releases and articles, rating (TAdviser, Expert RA); • digital marketing; • development of brand, promotional materials, souvenirs. • developing and execution of the annual marketing plan; • development and control of the marketing budget; • organization of its own events and participation in external events; • PR: events, press releases and articles, rating (TAdviser, Expert RA); • digital marketing; • development of brand, promotional materials, souvenirs.



digital marketing projects for B2B and B2C

• Moscow, Russia

• Marketing Consultant

  • Apr 2016 - Aug 2017

  Completed projects: • Email-marketing strategy • SMM strategy • PPC adversting strategy Completed projects: • Email-marketing strategy • SMM strategy • PPC adversting strategy



Redmadrobot

• Russian Federation
• Software Development
• 100 - 200 Employee

• Marketing Director

  • Feb 2017 - May 2017

  • developing and execution of the annual marketing plan; • developing products and services range; • analysis of bisuness process company (leads management, products management, promotional channels); • developing partner channel. • developing and execution of the annual marketing plan; • developing products and services range; • analysis of bisuness process company (leads management, products management, promotional channels); • developing partner channel.



Technosoft, Skolkovo resident (Tehnoserv)

• Moscow, Russia

• Marketing Director

  • Oct 2014 - Feb 2016

  Product promotional and sales support: • development a product line and product catalogue; • creating a product promotional plan; • marketing materials developing; • company’s image creating; • organization of its own events and participation in external events; • partnership developing with Skolkovo. Planning and management: • development the structure and documents of the marketing department; • development a marketing plan; • development and control of the marketing budget. Achievements: • organized of participation in Skolkovo’ events. • organized appearances in StartUp Village 2015; • developed a repositioning for complex biometric system for banks. Show less



Reksoft International

• Sweden
• IT Services and IT Consulting
• 100 - 200 Employee

• Marketing Director

  • Nov 2013 - Dec 2014

  Planning and budgeting: • developing and execution of the annual marketing plan; • developing and control of the marketing budget; • preparation reporting presentations. Vendor and partner management: • conclusion of new partner agreements and IT vendor relationship support (MS, Oracle, HP, IBM, Liferay); • partner relationship with professional associations: RUSSOFT, APKIT, AmCham, Bitcom; • conclusion of agreements with software distributors. Product promotional and sales support: • marketing materials developing; • PR: events, press releases and articles, rating (IAOP, Global Services); • digital marketing. Achievements: • new partner agreements with с IBM, VMware, HP, Informatica, RedHat; • IT projects of Reksoft were ‘The best project’ competition of Global CIO in 2014 and 2015; • Reksoft listed in IAOP’s Global Outsourcing 100 and as one of the world’s top IT companies by Global Services 100. Show less



Rostelecom

• Telecommunications
• 700 & Above Employee

• Product Manager

  • Dec 2011 - Nov 2013

  • developing a unified product “FreePhone”, transferring regional clients on single scheme of service; • introduction of the new platform for services: demand and revenue forecast, preparation of a feasibility study, agreement of requirements with the contractor; • sales managers training and consulting; • digital marketing. Achievements: • launched new version “FreePhone” service, sales up 23%; • increased the number of site visitors at 460% in 2012. • developing a unified product “FreePhone”, transferring regional clients on single scheme of service; • introduction of the new platform for services: demand and revenue forecast, preparation of a feasibility study, agreement of requirements with the contractor; • sales managers training and consulting; • digital marketing. Achievements: • launched new version “FreePhone” service, sales up 23%; • increased the number of site visitors at 460% in 2012.



ABBYY

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Manager

  • Nov 2010 - Dec 2011

  • creating a product line, price and license politics, development of packaging and component products; • development of the promotion strategy and ad campaigns; • development of the marketing plan and prognosis sales; • market analysis, competitor analysis, marketing researches. Achievements: • launched ABBYY FineReader11 to the Russian and CIS market; to increased sales by 20% with marketing campaigns; • launched 7 mobile apps including ABBYY Business Card Reader, ABBYY TextGrabber. Show less



Softline Group

• Russian Federation
• Information Technology & Services
• 700 & Above Employee

• Marketing Manager

  • Sep 2008 - Apr 2010

  • development and execution of the marketing plan; • development of promotion programs for vendor products to the Russian market; • PR: events, press releases, articles; • development of brand, promotional materials, souvenirs; • organization and analysis of the effectiveness of ad campaigns. Achievements: • launched Softcloud SaaS portal, developed the partner programm for SaaS vendors; • launched to the Russian market search engines Google Search Appliance, Google Mini , SaaS services Google Apps и Postini (Google Inc.); • organized free participations in the key IT events: Docflow, RootConf, Google Developer Day, 4CIO.ru event, ISDEF, CIO Summit, Cnews event. Show less



«Vympel-A»

• Москва, Россия

• Digital Marketing Manager

  • Jun 2002 - Jun 2008

  • development and support of company’ sites (design, programming, SEO), digital marketing; • organization of promotional materials development . Achievements: • developed and supported 6 sites of the company; • first places in the search engine Yandex as a result of SEO. • development and support of company’ sites (design, programming, SEO), digital marketing; • organization of promotional materials development . Achievements: • developed and supported 6 sites of the company; • first places in the search engine Yandex as a result of SEO.