Experience

SCOOP & SPOON

• Austria
• Technology, Information and Internet
• 1 - 100 Employee

• MarTech Consultant

  • Feb 2023 - Present

• Marketing Manager

  • Jun 2019 - Jan 2023


ISIDA clinic
• Ukraine
• Medical Practices
• 1 - 100 Employee
• Marketing Manager

  • May 2015 - Jun 2017


TBWA\Ukraine

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Nov 2013 - Dec 2014

  Clients: Nissan, BEKO, Infiniti Key responsibilities: • Understanding of key business issues and a proven track record in overcoming these issues utilising products, services and knowledge • Develop brand strategy, annual business reviews and long term brand business plans • Responsible for global brand positioning translation into local brand communication strategy for respective brand • Implementation of tactical marketing plans • Developing strategy to promote a product on the market • Understand the client's marketing objectives in terms of sales, market-share, competitor products (competitive environment analysis) • Ensure the advertising is created on time and on budget Main achievements: • Successful launch campaign • Successful experience of making presentations • Leading projects, which has helped to keep brand's leading position on the market Recommendations: • Alena Orlovskaya (Account director) +38 050 963 96 35 Show less



Alcohol Traditions (Bayadera)

• Ukraine
• Wine & Spirits
• 1 - 100 Employee

• Brand manager

  • Jun 2012 - Sep 2013

  Brands: Kozatska Rada, Perepelka, cognac Key responsibilities: • Works with marketing communications to execute packaging designs consistent with determined guidelines • Participates on a cross-functional team to develop new products following the process, including analyzing information of consumer testing • Cooperation with manufacturer for the brand promotion support • Participates in brand strategy discussions • Cooperation with branding agency for the new brand development • Attending international trade fairs, exhibitions and conferences to promote the brand • Creating and demonstration brand strategy presentations • Monitoring implementation of ongoing activities (digital activity, labels and packaging of the product, etc.) • Close cooperation with Digital agency (management digital tender and launch digital activity) Main achievements: • Support in developed solutions complex which allow retain its leading brand position in the market Show less



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• account manager

  • 2010 - 2012

  Clients: P&G, Novartis Key responsibilities: • Communication with the Client and clear understanding of the brand's needs • Coordination of team work on projects • Monitoring and analyzing a brand and Client’s competitors performance to identify next points: RTB, Brand equity, Benefits est. • Development and adaptation of creative materials (ATL and BTL) • Develop a strategy to promote the product on the market • Negotiating with foreign partners • Search and purchase of intellectual property rights • Coordination of workflow: interaction with all departments and outsourcing companies Main achievements: • Leads projects, which has helped to keep brand's leading position on the market • Develop a strategy that allowed the brand to take first place in the market in its segment • Possessing a proven ability to work within brands guidelines and create artworks that are up to date and right for its audience. • Successful experience in making presentations Recommendations: • Natalya Oksenenko (Account director, Saatchi&Saatchi) (044) 494 49 09 Show less



Zepter International

• Monaco
• Retail

• Marketing specialist

  • Jan 2008 - Apr 2010

  Key responsibilities: • Develop a strategy and product positioning, including launch of a new products on the market • Identify and implement of complex activities (ATL / BTL campaigns / POS materials) • Attending to planning the marketing budget • Corporate website optimization • Implementation of global projects • Participates in strategic brand planning • Writing articles and creating corporate magazine "from the ground» (Zepter NEWS) • Negotiating with partners, execution of the contracts with outsourcing companies Main achievements: • Develop strategy helped increase sales and brought national award • Successful implementation of global projects, which deserve special attention in the TOP management • Opening of new field - corporate magazine editor Recommendations: • Anna Osovyk (Head of marketing department, Zepter International Ukraine) +380503128076 Show less