Experience

NOVUS

• Retail
• 100 - 200 Employee

• Brand and Communications Director

  • May 2020 - Present

  Brand and communication strategy development and implementation.Promotion of own production products.Private label development. Instore branding and trade marketing communication. Marketing support for the opening of new chain stores.Achievements: Development of the communication platform and launch of an advertising campaign NOVUS.Launch of the renovation project for the interior design of NOVUS stores. Initiation and launch of projects: "Healthy Nutrition" and "Environmental Program".Development and launch of more than 20 Private Labels. Implementation of the re-branding project for the Billa, 35 stores.



Self-employed

• Strategy Marketing Consultant

  • Sep 2018 - May 2020



Universal Fish Company

• Ukraine
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Oct 2010 - Jul 2018

  Marketing strategy development and implementation. Development of the brand strategy; launching trademark in the market; promotion programs development and implementation. Assortment and pricing policy making. Development and implementation of sales strategic and operational planning. Building up the trade-marketing management system in the company. Building up the marketing information collection, processing and analysis system.Achievements: It has developed and successfully implemented the strategy of TM Norven launching in the Ukrainian market (November 2012). Increase in sales in the first year of operation was 67% over the previous period, the trademark hit TOP-3 (TNS survey data, 2013). Choice of the Year 2013, 2014, 2017 in salmon category.Developed a methodology and successfully implemented a system of short-term and long-term planning of sales in the company. The level of planning accuracy reached a level of 2-4% deviations from the annual plans by the area, 15-18% by product group.Developed and successfully launched more then 20 products proposal on the market.Restyled UFC corporate brand. Designed and implemented the company’s product range management tool in 1C system. Developed and implemented the commercial policy in the company.



VGP (TM Ruta)

• Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Nov 2014 - Jul 2015

  Marketing strategy development and implementation. Company’s product portfolio management. Developing and launching new products; promotional programs development and implementation. Pricing management. Achievements: It was developed and launched to the market household goods by the TM Ruta. Developed and implemented the marketing mix management system on a quarterly basis. Developed and implemented a trade marketing management system in the company. The national advertising campaign TM "Ruta was launched.



Q&Q Research

• Ukraine
• Market Research
• 1 - 100 Employee

• Quantitative Research Director

  • Aug 2009 - Jul 2010

  Organizing and conducting the marketing research, developing the methodology, consulting (Key Accounts: Nestle, Como, IDS Group, Olimp) Organizing and conducting the marketing research, developing the methodology, consulting (Key Accounts: Nestle, Como, IDS Group, Olimp)



OLIMP VODKA COMPANY

• Ukraine
• Beverage Manufacturing
• 1 - 100 Employee

• Head of Strategic Development Unit, Marketing Department

  • Nov 2005 - Jul 2009

  Company’s product portfolio management. Development of brand strategy. Developing and launching new products, brands. Pricing management. Sales strategic forecasting and planning. Building up the marketing information collection, processing and analysis system. Planning, organizing and monitoring the marketing research.Achievements: Participation in the development and launching of: TM Prime, Istynna, Lionel.Building a system of operational analytics and reporting, with DB implementation (DBMS Access).Carried out over 50 research projects.Developed strategic planning methodology.



Avon

• United Kingdom
• Personal Care Product Manufacturing
• 700 & Above Employee

• Analyst

  • May 2001 - Apr 2002

  Providing customer orders with products: demand forecasting, weekly demand calculation and product delivery. Analysis and optimization of inventory in warehouses of Ukraine. Providing customer orders with products: demand forecasting, weekly demand calculation and product delivery. Analysis and optimization of inventory in warehouses of Ukraine.