Marketing Director

• 2021 - Present

Development of a new independent global marketing department. Lay down the foundations for marketing policies, objectives and initiatives. Development, evaluation and implementation of marketing strategy (offline marketing and digital marketing). Resource planning and budget. Leadership and continuous innovation. Development of a new independent global marketing department. Lay down the foundations for marketing policies, objectives and initiatives. Development, evaluation and implementation of marketing strategy (offline marketing and digital marketing). Resource planning and budget. Leadership and continuous innovation.

Strategic Marketing and Communication Consultant

• 2019 - 2021

360º Marketing & Communication consulting services . Helping companies to define and reach effective marketing goals to boost their business with better financial results, and change management. Guiding companies during all the process or whatever phase they need to focus: initial screening, strategy definition, planning, operational implementation and defining process for continuous improvement. Assessing in market research, marketing strategic plan, digital marketing (SEM/SEO), product launch, customer journey, content marketing, brand mentoring, digital transformation process and digital marketing training. Show less

Marketing and Communication Director Iberia

• 2018 - 2019

Defining and executing marketing merge strategy and merge branding. Evaluating and developing online and offline marketing strategy and marketing plan (web, seo, sem, google analytics, inbound and content marketing, outbound marketing, referral programs, paid media, lead development, PR activities, offline events, offline parterships, e-mails campaigns, social media, apps ...). Act as the pivotal element between Marketing and Sales, aiming to optimize the conversion rates in the B2B pipeline while building strong, trusted relationships with the Sales Leadership to ensure the Marketing and Sales organizations work closely together and are intimately aligned. Competitor research and customer satisfaction monitorization. Developing and managing B2B promotions and advertising campaigns. Compiling comprehensive info describing offerings. Building B2B brand awareness and positioning. Supporting sales and lead generation efforts. Marketing automation tool: Sales-Force (Pardot). Organizing company conferences, trade show, webinars, and mayor events. Overseeing social media marketing strategy content. Negotiate with media partners and other B2B suppliers to guarantee advantageous contracts. Prepare, monitor and manage marketing department budget. Definition and implementation of a double premium brand merge strategy. Launch of end users and customers loyalty online programs. Show less

Marketing Director Europe

• 2009 - 2018

Developing and executing operating B2B marketing and external communication strategies, encompassing 9 companies based in Spain, France, Germany, Portugal, Norway, Algeria, Egypt, Italy and UK. Steering a multicultural and internationally located team.▪ Transitioned the General Cable organization brand image, from local independent companies to one strong harmonized worldwide company image.▪ Led launch of a consolidated European web site leveraging group synergies. Busting SEO.▪ Online communication channels expansion: Google Ads / PPC / SEM (display & text), remarketing campaigns to specific audiences, microsites, email signature and quotations.▪ Creation of a digital European catalogue composed by eBooks recompiling 50,000 product references, in web format and apps for IOS and Android.▪ Following company digital transformation process, we launched industry pioneer platform “iGC” (service that enables customer to track their orders, deliver notes & invoices online, and access to full information about the stock available at our 150,000-square-metre warehouse and our catalogue of more than 1,500 product references).▪ Product database digitalization with latest industry formats and classifications for international e-Commerce (BMEcat- format for multimedia and technical data transfer, ETIM- Electro Technical Information Model, BIM- Building Information Modeling …). ▪ QR codes generation, as bridge between online & offline world, with useful information for users (mainly implemented in packaging, ads and business cards, with technical info required by customers).▪ Creation of first European harmonized catalogue with more than 70,000 product references. ▪ Accountable for 47 international exhibitions per year. Show less

Marketing Director Iberia

• 2007 - 2009

Identifying and developing customers B2B demand for General Cable products and services. Coordinating marketing team located in Spain and Portugal.▪ Orchestrated 70 successful Road Shows in Iberia which increased added value by 30% (product replacement).▪ Launch of a renewed website with interactive tools to cover customers’ needs (technical sheets convertible platform with product picture & specs ready to download, print or share, cross section calculation program, etc.).▪ Capitalizing on the central warehouse digitization process, we implemented “ServiExpress” campaign: urgencies services, with 24 hours delivery in most of Spain, and a tracking shipment service.▪ Digital inclusion in social medial channels (LinkedIn, YouTube, Facebook & Twitter) in 2011.▪ Organization of technical webinars aimed at customers and end users.▪ Internal marketing process digitalization enhancing Intranet: promotional material boutique, Reference List management process, factory visits requests, marketing budget tracking and expenses forecasting, comprehensive fair management process, templates for external use following CI (Corporate Identity), international e-Christmas card, product sample request procedure, catalogue library,…▪ Develop and launch of "Cross section calculation" app for IOS and Android. Show less

Marketing Director Spain

• 2005 - 2007

Accountable for marketing strategy, customer service, market research, commercial unit quality, coordination commercial budget and strategic plans. Managing a multidisciplinary team.▪ Improvement of customers claims management system (1 day answer for service claims)▪ Re-designed and led change for new commercial budget procedure and more effective tools at General Cable Spain.▪ CRM in-house platform implementation with customers and end users.▪ New customer communication channel deployment: emailing / newsletter. Initiating Content Marketing. Show less

Head Customer Service and Advertisement

• 2003 - 2005

Accountable for B2B customer service, post service, quality commercial unit, advertisement and promotional campaigns. Team coordination.▪ Launch of interactive CD-ROM with cable cross section calculation. Pioneers in the digital process of the industry at European level.▪ Launch of corporate website.▪ Leading industry digital transformation, active member of Adibank-PTL platform (electronic information exchange protocol between distributor and manufacturer).

Telecommunication Product Manager & Area Manager Intertrading

• 2000 - 2003

Empowering sales and expertise within the group. Heading team. Start-up of a new business unit with Datacom range produced locally for the first time at a renewed plant in Portugal.

Product Manager Telecom

• 1998 - 1999

Lifecycle product management maximizing B2B sales revenues.▪ Leadership in the company's digitalization process: Accountable for Commercial & Marketing departments at EDI implementation project.

Group Finance Treasury Deputy

• 1998 - 1998

Investment management, competition benchmarking reports.

Market Researcher

• 1996 - 1998

Market studies, commercial budget consolidation, B2B customer satisfaction surveys, elaboration of strategic plan and business plan.

Market Researcher Assistant

• 1996 - 1996