Olga Meshkova-Smirnov

Sales & Business Development Director at MONALUXE Monte-Carlo
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Contact Information
Location
MC
Languages
  • Russian Native or bilingual proficiency
  • French Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Limited working proficiency

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Experience

    • Wholesale
    • 1 - 100 Employee
    • Sales & Business Development Director
      • Oct 2022 - Present
    • Monaco
    • Wholesale Import and Export
    • 1 - 100 Employee
    • Senior Export Area Manager - Central & Western Africa
      • Sep 2016 - Sep 2022

      Distrimarq-Outre-Mer is specialized in distribution of the selective fragrances, make up and accessories towards African markets, Europe, Indian Ocean and South Pacific. Covers more than 60 countries. Portfolio brands: Bvlgari, Coty, Guerlain, L’Oréal Luxe, Hermès, Cartier, EuroItalia, Lalique Group, Lolita Lempicka, Salvatore Ferragamo ; Make Up Black Up, Revlon ; Accessoires St Dupont, Samsonite. Managing of the whole portfolio of brands + continuously promoted to manage additional large mass market account namely Revlon. Managing the role of Business Development Manager and Key Account Manager responsible for Central & Western countries in Africa. • Grew portfolio to €4,5M, totaling a portfolio of 17 countries in Local Markets and Travel Retail • Successfully established a local subsidiary of Distrimarq-Outre-Mer in Ivory Coast • Management of the subsidiary and of the local team of 8 persons • Created completely new market research on the mass market industry to create a solid strategy for Revlon • Acquired new distribution partners locally to support Revlon expansion in respective markets in supermarkets, beauty institutes, hairdressers, pharmacies etc. • For the whole portfolio: Implementation of global brands’ strategies in my markets • Managed sell in, sell out, forecasts, budgets, ROI and continually updating by country and by retailer • In collaboration with marketing team, developed and implemented marketing plans; managed personalization projects, organized trainings • Facilitated instore activities with advertising and promotional actions, incentives, events and customer loyalty program to maintain and strengthen market shares • Sales negotiations with Maisons/suppliers & key accounts • Arranged monthly meetings with local partners in respective countries • Conducted in-depth market research and analysis of Eastern European countries such as Kazakhstan and Armenia in order to create a solid market entry strategy Show less

    • Export Area Manager - Central & Western Africa
      • Sep 2014 - 2016

      Promoted to manage Central Africa, Congo and Democratic Republic of Congo in addition to Western Africa and increased responsible for highly prestigious and esteemed brands namely; L’Oréal, Cartier and Hermès • Grew portfolio from €1M to a total of €3M in less than 3 years • Managed the portfolio of 17 countries for Local Market and Travel Retail • Arranged monthly meetings with local partners in respective countries • Established solid relationships with each local partner to ensure long term partnership • Invested time in customer relationship management with local partners • Administered the entire planning and execution of BLACK UP Pop Up Store in Ivory Coast, a cosmetics brand for darker skin • Directed the location of the store by scouting at the location locally • Successfully recruited four local talent both for administrative roles, creative people as well as for sales roles Show less

    • Export Area Manager - Western Africa
      • Sep 2011 - 2014

      Hired to join the Distrimarq-Outre-Mer Export Sales team responsible for 15 countries in the Western Africa region. • Managing a portfolio of a total of €1M in Local Market and Travel Retail • Arranged monthly meetings with local partners in respective country • Analyzing the market potentials in each country – setting yearly goals and budgets for each market • Worked closely with local partners to ensure healthy and sustainable growth • Produced instore promotions to increase sales and expand brand awareness Show less

    • Markets Development
      • Apr 2011 - Sep 2011

      Albert Vieille S.A.S is a specialist in 100% pure and natural aromatic raw materials, it produces and distributes a wide range of 100% pure and natural products, absolutes, concretes, resinoids, gums and floral waters for perfume industry. • Managed the business development in Russia and the U.S market • Completed market analysis, understanding the markets total potential • Conducted competitive market analysis, mapping exciting players • Planned and executed local market visits • Handled product presentations to prospective clients • Participated in various industry conferences, representing Albert Vieille to exciting and new clients Show less

    • Export Manager
      • 2007 - 2009

      Machinery & Industrial Group NV, RUSSIA Machine-Building-Industrial Group managed by LLC is one of the largest Russian integrators of scientific, technological, industrial and financial resources in engineering, both in Russia and abroad. The Group is composed of 17 production backbone enterprises, which employ more than 20,000 people from 10 regions of the Russian Federation, as well as the near and far abroad. It also includes 4 engineering and 3 trade and service companies. • Responsible for leading negotiations with large international mechanical construction clients • Completed market analysis and research on market competence • Facilitated in contract closure and customer satisfaction • Managed and controlled all creations of client contracts Show less

Education

  • IAE Nice (Graduate School of Management)
    Master of Science in Business Strategies and International Development: Global Management, Graduated with honours
  • IAE Nice (Graduate School of Management)
    Master of Science in Economy and Management of Public and Private Companies
  • Russian University of Cooperation, RUSSIA
    Master of Science in World Economy
  • Chuvash State Pedagogical University, RUSSIA
    Master in Science of Linguist (French, English, Spanish)

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