Experience

Alliance for Responsible Mining (ARM)

• Colombia
• Non-profit Organizations
• 1 - 100 Employee

• Fairmined Communications Officer

  • Jul 2021 - Present



bvc-Bolsa de Valores de Colombia S.A.

• Colombia
• Financial Services
• 400 - 500 Employee

• Brand and Publicity Leader

  • Jul 2018 - Aug 2020

  Management of the bvc brand, development of communication strategies. Art direction of campaigns by product. Media and creative agency management. UX and UI project design coordination. Development of strategies for the area of sustainability, investor relations and CSR. Management of the bvc brand, development of communication strategies. Art direction of campaigns by product. Media and creative agency management. UX and UI project design coordination. Development of strategies for the area of sustainability, investor relations and CSR.



Intermarketing Express

• Advertising Services
• 1 - 100 Employee

• Director of Marketing and Product Development

  • Sep 2015 - Sep 2017

  Creation of brands, and launch of products in channels (retail / Television / own stores). Direction of the design team in development and production of advertising pieces (pieces for media, P.o.p, production of TV commercials). Marketing strategies for Retail, Campaign development and launch assembly. ▽ Management of suppliers and clients. Benchmarking. Creation of brands, and launch of products in channels (retail / Television / own stores). Direction of the design team in development and production of advertising pieces (pieces for media, P.o.p, production of TV commercials). Marketing strategies for Retail, Campaign development and launch assembly. ▽ Management of suppliers and clients. Benchmarking.



Piaggio Group

• Italy
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Designer - Research & Development

  • Jun 2014 - Jan 2015

  Market research, Forecasting, trends. Marketing strategies for products and own brands. Research and participation in the interdisciplinary Innovation Think Tank. Research and project leadership. Development of events for potential clients. Market research, Forecasting, trends. Marketing strategies for products and own brands. Research and participation in the interdisciplinary Innovation Think Tank. Research and project leadership. Development of events for potential clients.



Fundación Cultural Javeriana Estéreo

• Colombia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Communications Coordinator

  • Oct 2012 - Jun 2014

  Coordination of communication, programming, content and management of the team of professionals and practitioners of the Javeriana university station. Development of programs on the air from Monday to Friday in prime time. Content creation for virtual platform, events, alliances to promote broadcasting slots. Publications, management of social networks. Digital marketing activities plan. Coordination of communication, programming, content and management of the team of professionals and practitioners of the Javeriana university station. Development of programs on the air from Monday to Friday in prime time. Content creation for virtual platform, events, alliances to promote broadcasting slots. Publications, management of social networks. Digital marketing activities plan.



Grupo Familia

• Colombia
• Manufacturing
• 700 & Above Employee

• Account Executive

  • Jun 2011 - Nov 2011

  ▽ Customer management and CRM, execution of corporate channel marketing campaigns. ▽ Responsible for promoters, product launch, execution of educational campaigns giving conferences and events to publicize new products. ▽ Customer management and CRM, execution of corporate channel marketing campaigns. ▽ Responsible for promoters, product launch, execution of educational campaigns giving conferences and events to publicize new products.



Grupo Televisa

• Telecommunications
• 700 & Above Employee

• Creative Designer

  • Sep 2010 - May 2011

  ▽ Design of advertising campaigns, activations, and print ads for magazines. ▽ Creation of content for activations and publications for each televisa brand (teen, senior, kidults market) ▽ Editing of photographic material. montages for product launches and events. ▽ Design of advertising campaigns, activations, and print ads for magazines. ▽ Creation of content for activations and publications for each televisa brand (teen, senior, kidults market) ▽ Editing of photographic material. montages for product launches and events.