Experience

Listat Software Development

• Ukraine
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Sep 2021 - Present



Peanut Trade

• Blockchain Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Dec 2020 - Aug 2021



FS Group

• Ukraine
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2020 - Dec 2020

  Markets: EU, Ukraine, CIS, Arabian countries. Achievements: Marketing Policy, marketing strategies, marketing KPIs, marketing calendars and budgets for 5 businesses developed. Value Net Improvement Plan developed. - develop and implement Marketing Policy, marketing strategies, marketing KPIs, marketing calendars and budgets for 5 IT-related businesses; - maintain cross-department collaboration to develop marketing accounting practices and implement tools to calculate CPA, ROI, LTV, CAC and other KPI's in affiliated businesses; - visualize, evaluate and improve Group's value net; - maintain everyday marketing routine, including daily/weekly/monthly meetings, team coaching, resources balancing, HRD interaction to find new marketing employees, etc. Show less



DIT Systems

• Cyprus
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Marketing Officer

  • Dec 2016 - Mar 2020

  Markets: EU, Eastern Asia, Africa, Arabian countries. Achievements: 14 new products developed and launched, company's income improved. - maintain full-scale B2B marketing for 16 local markets, including omni-channel digital, mobile and offline; - promote the Company at P2P-level, maintain clients negotiations; - consult clients to help them leverage our products at their markets; - manage PR-activity for audience of 160+ mln; - design, develop (in cooperation with management and technical directorate), localisation, launch and promote new products; - maintain marketing for Company's spin-offs and start-ups. Show less



Beltimport LLC

• Ukraine
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Head of Marketing and PR

  • Sep 2014 - Nov 2016

  Markets: Ukraine and CIS. Achievements: sales results rose by 230% in 2 years as a result of new marketing strategy; average year income from VIP-client increased by 300% as a result of new, metrics-driven CRM-practices; complex online marketing mix implemented (including traditional and grapevine channels of promotion). - maintain B2B-marketing for 40+ brands and 35 industries; - manage the process of product-to-service company transformation; - participation in establishing learning and development system for sales and marketing teams; - participation in establishing metric-driven marketing and sales processes, improvement of CRM system, marketing automation; - implementation of sales&marketing KPIs; - development of Company's digital strategy. Show less



DEZEGA

• Ukraine
• Mining
• 1 - 100 Employee

• International Marketing Manager

  • Oct 2013 - Sep 2014

  Markets: USA, EU, Ukraine and CIS, SA, Australia and others Achievements: marketing and PR activity at 15 markets were efficiently maintained as a result of optimization and correct control; marketing budget reduced as a result of marketing work reorganization; company's e-presence was established (site, external sources - 3 languages); global trade mark was created. - global brand development, digital strategy development; - maintain exhibition and events activities for key markets (15 countries); - support in b2b-marketing at existing and new markets for Company's branches and local representatives; - management of marketing and PR-activity at 15 national markets (CIS, EU, USA, South Africa, etc.); - markets research, clients research; - budgeting and control of marketing activities, optimization of work processes; - new markets expansion support; - new products development (in cooperation with R&D team). Show less



Center of innovative entrepreneurship support

• Украина, Донецк

• Startup CMO

  • May 2011 - Sep 2013

  Market: Eastern Ukraine. Achievements: sales grew from zero-level to 4 contracts a month; 11 marketing consulting project were completed (IT, FMCG, heavy industry, etc.). Market: Eastern Ukraine. Achievements: sales grew from zero-level to 4 contracts a month; 11 marketing consulting project were completed (IT, FMCG, heavy industry, etc.).



Donetsk National Technical University

• Ukraine
• Higher Education
• 1 - 100 Employee

• Researcher, Lecturer, Development Manager

  • Feb 2007 - May 2011