Olga Kapranova
Marketing Manager at Clarios- Claim this Profile
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Bio
Experience
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Clarios
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United States
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Motor Vehicle Parts Manufacturing
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700 & Above Employee
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Marketing Manager
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Oct 2020 - Present
Marketing strategy and research Preparation and execution of the annual marketing plan Development and implementation of marketing campaigns aimed at promoting products, increasing turnover, stimulating the activities of dealers Value selling principles Digital marketing Marketing strategy and research Preparation and execution of the annual marketing plan Development and implementation of marketing campaigns aimed at promoting products, increasing turnover, stimulating the activities of dealers Value selling principles Digital marketing
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Johnson Controls
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Ireland
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Industrial Machinery Manufacturing
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700 & Above Employee
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Business Development Manager
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Jul 2016 - Sep 2020
Main contact person for all Bosch batteries' customers in the region RU+CIS (>35 customers) Document management, all Sales Force related operations (deals, opportunities, CCO, claims etc) EAC certification process Rolling forecast (demand planning) for production Main contact person for all Bosch batteries' customers in the region RU+CIS (>35 customers) Document management, all Sales Force related operations (deals, opportunities, CCO, claims etc) EAC certification process Rolling forecast (demand planning) for production
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Bosch
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Germany
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Software Development
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700 & Above Employee
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Regional Marketing Specialist
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Feb 2010 - Aug 2016
Full responsibility for the product group Batteries in region SEO (7 countries)Development, coordination and realisation of annual marketing planDevelopment and roll-out of marketing campaigns: central and customer tailor madeMonitoring and analysis of competitors’ activitiesEvent managementProduct trainings
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Product Specialist
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Oct 2004 - Jan 2010
Management of product categories ((batteries, driving belts, chargers)Stock planingPrice positioningAdvertising and marketing support
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Education
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Российский Экономический Университет им. Г.В. Плеханова
Bachelor's degree, Marketing -
Московский Государственный Лингвистический Университет (МГЛУ)
Master's degree, Linguistics and intercultural communication