Marketing Campaign Manager

• Feb 2023 - Present

Campaign Manager

• May 2016 - Present

• End to end project management of integrated campaigns and media partner initiatives • Prepare & lead all regular WIP meetings with campaign working group • Process developer • Day-to-day management and guidance of campaign progress, resource planning, management and coordination of all project deliverables including creative projects • Collaborate and communicate with multiple stakeholders across the partnership to clearly define business outcome, required project deliverables and key milestones • Compile detailed campaign analysis to report on campaign success metrics, key learnings & challenges throughout the campaign. • Contribute to initial briefing/brainstorm to provide feedback & leanings from past campaigns around effective processes, services, technologies & ideas. • Brief & commission content and design formats with agencies • End to end event management in cooperation with suppliers Show less

Marketing and Communication Director

• 2013 - 2016

I design the brands identity through storytelling, visual theory, event management, offline experience, and consumer psychology. By doing this I make the brand always feel familiar and intuitive when experienced. I also identify trendsetter ideas by researching industries and related events, publications, and announcements. Brand Building, Brand Strategy & Brand Hyping, Launch Strategy, Planning, Execution & Evaluation, Business Development & Strategic Collaborations, Negotiation with media, Project Management. • Execute the campaign strategy from title conception to launch. • Monitor competition and provide ideas to stand out • Cooperate with the team to optimize the site, branding, marketing material, and newsletters. • Partner with a wide-range of internal teams (ranging from Content, Distribution, PR and legal) to identify and prioritize needs and ensure immaculate planning. • Support creative development and delivery of marketing assets across owned platform as well as paid media channels. • Manage a wide-range of external partners (creative agencies, media agencies) across the Nordics. • Overall stakeholder management - document strategies and provide periodic updates to internal and external audiences. • Post campaign analysis and reporting. Show less

CEO and Marketing Director

• Jan 2010 - May 2013

Muse Me is a Concept Store, a fusion between fashion, art and expression, the name of the concept comes from muse, a source of inspiration. My main responsibilities: I was responsible for the sales and marketing of company products and services to the right market whether B2B or B2C and demonstrated technical marketing skills and company product knowledge, since we worked with brands such as: RED Valentino, Galliano, Just Cavalli, Paul Smith, Costume National among others. I was also responsible for developing and maintaining marketing strategies and evaluated customer research, market conditions, competitor data and implemented marketing plan alterations as needed. I developed an annual marketing plan in conjunction with the sales department and I also had to manage all aspects of print production, receipt and distribution. I managed the entire product line life cycle from strategic planning to tactical activities and conducted market research in order to identify market requirements for current and future products. I developed and implemented a company-wide plan to push product, working with all departments for its execution. Budget management. To deliver all marketing activity within the agreed budget. Staff Responsibility, Store operations, Sales, Marketing, Campaign Tracking, Recruitment, Training store managers, New stores opening. Show less

Marketing and Project Adviser (Consultant)

• 2010 - 2011

I prepared various marketing plans for Milcap Media Group and their subsidiaries (Private Inc). As head of my department I also had responsibilities such as; recruiting, interviewing and training new co-workers. I collaborated and partnered with internal and external business partners to develop and execute marketing strategies and plans to support the online strategy of Private. I also researched industries and markets to identify growth opportunities for Private and their on going online projects. I prepared various marketing plans for Milcap Media Group and their subsidiaries (Private Inc). As head of my department I also had responsibilities such as; recruiting, interviewing and training new co-workers. Management of complex international projects, Workshops, Brand building, Brand Strategy & Brand Hyping. Online Launch Strategy, Planning, Execution & Evaluation, Recruiting, Project Management Show less

Marketing Manager (Consultant)

• 2009 - 2010

I was in charge of all sales and marketing, from planning and implementation to follow up and measuring the results and also making analysis of the targeted market. It was a wide-role. I was buying media, I made strategically and tactical marketing plans, business plans and project management of the website among other projects such as events, brand surveys, brand asset workshops and brand activation. I also developed and implemented a company-wide plan to push the product, working with all departments for its execution. Marketing plans, Activity plans, Fair planning, Workshops, Brand building, Brand Strategy & Brand Hyping. Web Production, Launch Strategy, Planning, Execution & Evaluation, Business Development & 3rd party strategic collaboration, Strategic Collaborations, Social Media, Negotiation with media, Project Management Show less

Event Manager

• 2007 - 2009

My main task was to produce detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets). During my time at Live Nation I was responsible of several events, such as Monster Jam, Stockholm International Horse Show among others. I was also involved in the Swedish version of Freemantle’s worldwide production Pop Idol, also known as American Idol in the U.S. a very successful TV show. Some tasks: Management of complex national projects, Launch Strategy, Planning, Execution & Evaluation, Business Development & Strategic Collaborations, Project Management, Social Media, Negotiation with media Show less

Brand Manager

• 2006 - 2007

I was Brand Manager for several brands within the fashion division at MnO. Brands such as Rock & Republic, Juicy Couture, Woolrich, Malling & Mikai, among others. Sales and Marketing strategies were made to make sure to place the brand in suitable independent stores and apartment stores. A close contact with the media was maintained. By having a close collaboration with the media, MnO could reach their customers expectations when it came to editorial PR. I was Brand Manager for several brands within the fashion division at MnO. Brands such as Rock & Republic, Juicy Couture, Woolrich, Malling & Mikai, among others. Sales and Marketing strategies were made to make sure to place the brand in suitable independent stores and apartment stores. A close contact with the media was maintained. By having a close collaboration with the media, MnO could reach their customers expectations when it came to editorial PR.

Account Manager

• 2004 - 2006

Danish company with subsidiaries in Sweden, Germany, Finland, Norway, Ukraine, France and Spain. My main task was to establish new contacts/clients and to provide them with LanguageWires´s services such as translation to over 160 languages, copywriting, graphic design and other services that would help the clients with their international globalization. My company focus consisted in different industries; PR Agencies, Advertisement agencies, IT companies and Industrial companies. I managed to make prospects to clients, e.g. Forsman & Bodenfors, Lowe Brindfors, McCann and Grey. Medical/Industrial: Bayer, Luxo, Malmö Aviation, Ballingslöv, Findus among others. Some tasks: Sales, Business Development & Strategic Collaborations Show less

Brand Manager

• Aug 2000 - Aug 2004

While being a Brand Manager in two markets, Sweden and Finland, I had to take care of the brand and build long-term relationships with existing clients as well as the potential ones. My major task was to introduce the brand to the Swedish market and the Finnish market, to work with established stores and also to find new prospects. As a representative, I had to choose the suitable collection for each country and the marketing/PR of the brand consisted in different events with different type of media e.g. Marketing campaigns, branding workshops and brand activation in two markets. Some tasks: Fashion Fairs, Workshops, Brand building, Brand Strategy & Brand Hyping, Business Development & Strategic Collaborations, Luxury Products & Social Media, Negotiation with media. Show less