Olga Bitkova

Senior Manager, Customer Enablement at Upsiide
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Toronto Area, Canada, CA
Languages
  • English -
  • German -
  • French -
  • Russian -

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Gokhan M.

I have worked with Olga for a little over two years on a very complex quantitative tracker study. She is always very responsive, organized, on top of the project and very reliable. Olga is a great professional partner to work with. She understands the client’s needs and always did her best to deliver. It’s been a pleasure to work with Olga and always looking forward to working with her.

Virginia Newton

Olga is my go-to for analysis and reporting on qualitative studies in French-speaking countries. Olga is professional and personable, and her work is exceptional. Her analysis is always thorough and insightful with actionable, real-world business-focused implications for our clients.

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Credentials

  • Business Acumen and Strategy
    Wisconsin School of Business Center for Professional & Executive Development
    Jun, 2022
    - Nov, 2024
  • MRS Certificate in Market & Social Research
    Market Research Society (MRS)
    May, 2017
    - Nov, 2024

Experience

    • Canada
    • Market Research
    • 1 - 100 Employee
    • Senior Manager, Customer Enablement
      • Jan 2021 - Present

      Upsiide is an innovation insights platform that allows researchers and marketers to test ideas, concepts, and communications in a fast, cost-effective, and clever way. Because of our unique approach to screening ideas, Upsiide is able to predict the in-market potential of whatever it is you’re testing. Powerful reporting and interactive dashboards mean you’ll be able to make strategic decisions – both big and small – in a flash. Upsiide is an innovation insights platform that allows researchers and marketers to test ideas, concepts, and communications in a fast, cost-effective, and clever way. Because of our unique approach to screening ideas, Upsiide is able to predict the in-market potential of whatever it is you’re testing. Powerful reporting and interactive dashboards mean you’ll be able to make strategic decisions – both big and small – in a flash.

    • Market Research Professional & Consumer Insights Consultant
      • May 2010 - Jan 2021

      An independent market research professional with expertise in a wide range of both traditional and innovative methods and tools. Executing a wide variety of qualitative and quantitative research projects in the following categories (both online and in-person): TV, B2B, pharmaceutical market, banking, mobile communication, automotive, health & beauty, baby care, Internet, technologies (e.g. 3G), small appliances, household appliances, luxury products, food & beverages, alcohol drinks, tobacco, etc. Show less

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Senior Project Manager, Market Research
      • Oct 2018 - Dec 2020

      • Actively working with the client to understand and meet needs prior to and during project execution • Clear, proactive, concise, professional communication style with external clients, suppliers and with staff • Build effective, professional working relationships with clients, providing them guidance and advice where appropriate as it relates to online data collection • Act as project leader for individual research studies with a sense of ownership for the quality of the overall execution • Work with clients to clarify questionnaire logic questions/issues and to optimize their studies for online field execution • Direct assigned internal team members, external sample partners, and other suppliers to execute client studies with excellence • Monitor progress of studies and lead corrective action with sample partners, internal team members, and other suppliers • Develop a working knowledge of aspects of our reporting software – reporting, downloading data files, filters, quotas – needed to effectively manage a project • Provide regular status updates to clients for the duration of a project • Be a main point of contact for clients for the duration of their studies • Receive and review all materials related to a research project. Follow up on any and all missing components • Critique survey documents to optimize for online field execution and to identify logical/other issues that need to be clarified with the client • Assist assigned internal team members to execute client studies with excellence • Test online survey links for text/logic issues • Track and report all expense components related to specific client research projects (e.g. incentives, sample, translation, tab costs, etc.) • Meet timelines & deliverables • Concurrently manage projects of varying complexity • Ensure a minimum of 95% Customer Satisfaction for each project • Work with various internal and external stakeholders to drive results and desired outcomes Show less

    • United States
    • Market Research
    • 200 - 300 Employee
    • Senior Project Manager
      • Apr 2012 - Jul 2017

      Developing relationships with key clients (deeper understanding of clients’ needs and knowing how to best delivery against them), actively leading online market research projects of higher complexities.

    • Project Manager
      • Jul 2010 - Apr 2012

      Actively leading online market research projects of varying complexities.

    • Market Research
    • 700 & Above Employee
    • Qualitative Research Executive
      • Feb 2007 - Apr 2010

      Actively directed a wide range of qualitative studies, moderated focus groups and managed several high-profile clients.

    • Junior Researcher
      • Feb 2006 - Feb 2007

      Assistance in conducting several international projects, moderation.

Education

  • Lomonosov Moscow State University (MSU)
    Master’s Degree in Social Psychology, Social Psychology
    2004 - 2008
  • Moscow State Linguistic University
    Master’s Degrees in German, English and French languages
    1999 - 2004

Community

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