Experience

Exect Business Training

• Russian Federation
• Human Resources Services
• 1 - 100 Employee

• Business Development Consultant

  • Oct 2018 - Present

  Consulting, coaching projects, formation of training programs, formation of training programs,conducting training in the following areas: Business management, sales, marketing. Results: Implementation of the "Performance+" project for the Audi dealer network in Russia (2018-present): in-depth process analysis, formation and implementation of an action plan in the following areas: sales, marketing, customer service; Creating a training program for Hyundai CEOs ( subject matter: strategic marketing); Show less



KIT LLC

• United States

• Marketing Director & Business Consultant

  • Oct 2018 - Mar 2020

  Participation in conducting trainings and creating training programs for the company's clients as a business consultant, performing the functions of a marketing Director (the task is to develop a new product portfolio of the company). Results: As marketing Director for the study of competition and created the company's product portfolio, developed by a task to start an online store, the online store launched in a test mode; a client event for 300 people. for employees of the Geely dealer network as a project coordinator ( field training-new model Presale: WorkShop, comparative test drive, product training); As a business consultant, training materials were developed for TOP management/middle management/line personnel; an offline and online training program was formed for the Geely dealer network; regular trainings were held for line personnel and managers; certification of line personnel and managers in the automotive business. Show less



Cluev Jewwelery House

• Russian Federation
• Retail Luxury Goods and Jewelry

• Vice President of customer service and marketing

  • Jul 2018 - Oct 2018

  Formed, described, and implemented standards for the customer service at Home; A client event was prepared and held for the client club of the House for 30 VIP-persons; Formed, described, and implemented standards for the customer service at Home; A client event was prepared and held for the client club of the House for 30 VIP-persons;



Automotive holding "Phoenix"

• United States
• Individual and Family Services

• Commercial Director

  • Jun 2017 - Jul 2018

  Invited by the owner for anti-crisis management of the commercial structure under the tasks: 1. Restart of the group's corporate direction; customer service; quality control service; 2. Forming a single call center of the group: receiving incoming calls, reducing waiting time/reducing the volume of missed calls, making outgoing calls-internal research of the level of customer satisfaction; 3. Change and adaptation of the entire management staff of the middle level, line personnel of the enterprise; 4. Reorganization of the Finance and Insurance Department; 5. Changes in the company's sales policy and motivation systems; 6. Updating the enterprise DMS. Project result: *Reduced the cash balance to 40% without attracting additional investment; *Reduced turnover and stock of used cars up to 14 days with a yield of 10% and the implementation of agreed plans of the importer (Audi + Audi up to 5 years); *The enterprise is removed from the stop list for the RF; *Reduced the number of customer complaints by 83%; *Accounts receivable of the group's corporate clients were reduced by 85%; *90% of tenders won from submitted applications for participation; *Growth in contracts concluded compared to the same period of the previous year – 60%; * Efficiency in retail sales of financial products from 80 to 100% in the new car sales Department, 50% in the used car sales Department. Show less



Mercedes-Benz RUS

• Germany
• Individual and Family Services
• 1 - 100 Employee

• Dealer Network Development Consultant

  • Jul 2014 - Jun 2017

  Retail Consulting project (2014-17 kg): business strategy, organizational structure and areas of responsibility, marketing strategy, sales processes, search and selection system, personnel training, customer service, working with the disposition, showroom management; Retail Marketing Excellence project: checking the qualifications of Department employees, marketing strategy, dealer digital analysis, competitor analysis, customer base quality analysis, process marketing. Dealer Start Up: search/selection/adaptation of personnel, formation of regulatory framework, showroom management, automation of business processes; CRM: the automation of business processes; Conducting trainings for staff and dealer network management – rules of premium service; Conducting trainings. Show less



Jaguar Land Rover

• Intensive Care Manager

  • Dec 2013 - Jul 2014

  The project was developed and implemented at pilot dealers: "Trust management of business". Focus-Low performance dealers; The project "Motivation club of dealer network employees" has been developed and prepared for launch"; The project "Best dealer" was developed and implemented - a rating of the dealer network based on the developed scoring system; Developed and implemented a scoring system for evaluating the state of the dealer network by KPI; The system of assessment of General Directors of Jaguar land Rover dealerships in Russia has been adjusted and implemented. Received a proposal for the development and implementation of the project for Mercedes-Benz RUS, which was the reason for leaving the company. Show less



El Toro SEAT

• United States
• Automotive

• General Manager

  • Nov 2012 - Dec 2013

  Invited again by the Owner Of the automobile group "Phoenix" and Audi Center Petersburg Vyacheslav Zhigalov. SEAT Start Up (introduction of new brand standards). Invited again by the Owner Of the automobile group "Phoenix" and Audi Center Petersburg Vyacheslav Zhigalov. SEAT Start Up (introduction of new brand standards).



Consulting&Coaching

• Business Consulting and Services
• 700 & Above Employee

• The trainer - the adviser

  • Feb 2011 - Apr 2012

  he following projects have been implemented: Consulting project for the VW dealer network: Retail Sales Excellence.  Implementation of the "sales Funnel" tool, implementation of the brand's CRM system-RSE, implementation of a system for holding individual meetings on a daily and weekly basis with sales Department employees, General meetings.  The result is an increase in the closing ratio for primary clients to 30%. Consulting project for the dealer network of the Audi Q-Power.  Conducting a comprehensive process analysis, including interviewing employees, financial analysis, and database status analysis.  Drawing up an action plan based on the results of the analysis, monitoring their implementation. Development, adaptation and selection of material, conducting trainings: General Motors, Cadillac:  Personnel management (for sales managers) Lifan  Strategic and tactical marketing  Development of the dealer's marketing and advertising strategy  Modern event marketing  Additional modern promotion tools ("no budget" marketing) VW Group Rus Academy (for employees of Audi and VW dealerships):  Sales standards  Phone behavior  Negotiating the price  Sales management  Study of customer satisfaction  Certification of sales managers and sales Department managers JLR (for employees of Jaguar land Rover dealerships):  Customer-oriented service  Sales skills in after sales service Hyundai (for sales Managers)  Effective management of the sales Department WITH CHRYSLER JEEP DODGE  Retail sales skills  Development and carrying out of certification of heads of sales departments and sales managers MAZDA  Sales skills  Effective management of the sales Department Show less



Auto Dealer Training Center

• The director for development of dealer networks

  • Sep 2008 - Feb 2011

  Implementation of global standards of automobile business, implementation of the Desk-management methodology (real-time sales process management, effective closing of transactions "here and now"), audit of business processes, development and implementation of measures for configuring business processes, training of personnel at all levels, formation of motivational systems, it diagnostics, development and implementation of business scripts. Completed projects:  Crisis management, implementation of the Desk-management methodology (Audi, JLR, Volvo) for the dream car group of companies»  In-depth process analysis of dealer enterprises for the Modus group of companies, BMW Dealer, Lipetsk; Hyundai Dealer, Krasnodar.  Change management, implementation of standards and methodology Desk-management for the Audi center Petrogradsky (formerly Rus Auto). As a result of the project, the dealer became the first in terms of market share in St. Petersburg, later the dealer received the status of "Best dealer of 2 capitals" project Implementation during the crisis January-may 2009, August 2009.  Change management, implementation of standards and methodology of Desk-management for JLR Artex Dealer, Moscow. As a result of the implementation of the action plan developed during the project, the dealer took the 2nd place in the rating of the JLR network in Russia. All projects are implemented with full immersion in the client's business. Show less



Audi Centre

• Ireland
• Automotive
• 1 - 100 Employee

• General Sales Manager

  • Feb 2010 - Nov 2010

  Invited by the Owner of the automobile group "Phoenix" and AC Petersburg Vyacheslav Zhigalov, recommended by Audi Russia, for the implementation of the following tasks: new cars, used cars, financial services, customer service, dealer marketing, Implementation of the " old " stock of new cars and used cars (cars of 2007-2009). As a result: successful passing of quality checks by the importer, increasing the level of customer satisfaction, certification of employees for professional suitability in the Audi Russia Academy, implementation of individual sales plans;  The Desk-management system has been implemented.  A system of effective staff motivation has been developed and implemented.  A working group was created for the implementation of the project "automation of the sales process" - a process task was formed, the it development of the ERP system "Buchta" was tested, and the developed modules were trained and implemented.  The working group has created and implemented a loyalty program for AG clients, including an automated "personal account" block that allows you to track payments, control the amount of accumulated points, make orders, sign up for the service, and select process performers.  Created a universal tool for calculating the cost of inventory, including all fixed and variable costs per unit of goods, the calculation of the daily cost of losses per unit, which allows you to set the correct unit cost based on the allowed storage period.  Implemented in 11 months. all cars of the "old stock".  Corporate sales Department has been created.  Implemented DMS blocks: customer service, salesman, senior salesman, car appraiser with mileage, car salesman with mileage, group disposition new (created a system for forming and checking customer orders, automated Configurator) and with mileage, credit and insurance block, management blocks (from the head of the Department to the General Director, including comprehensive Analytics), marketing block. Show less



Auto-Standart (Audi Saratov)

• The chief executive/Sales Manager

  • Jun 2007 - Sep 2008

  Start Up of the Audi Dealership. Prepared and passed a technical audit of the company as the head of the sales Department. As a result of the presentation Of the business plan for the development of the premium segment enterprise in the region in the competition format, she was transferred to the position of Director of the dealership. Start Up of the Audi Dealership. Prepared and passed a technical audit of the company as the head of the sales Department. As a result of the presentation Of the business plan for the development of the premium segment enterprise in the region in the competition format, she was transferred to the position of Director of the dealership.