Olesya Kruglyanskaya
PR Team Lead at Selectel- Claim this Profile
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Russian Native or bilingual proficiency
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English Full professional proficiency
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Deutsch Limited working proficiency
Topline Score
Bio
LinkedIn User
Olesya came to Nexign in Q3 2018 and she has single-handedly turned our PR communications capabilities and reach to unbelievable heights on a global scale. She is truly the epitome of professionalism in PR and communications. Her list of achievements is so extensive that I will have to pick a few: - establishment of partners infrastructure for global reach; - building relations with key trade and general PR agencies, resulting in continuous tier 1 coverage at a fraction of the cost of competitors; - reducing editing overhead to an absolute minimum, given her excellent writing skills in both English and Russian; - driving increasing engagement and sign-up on our social channels through the excellent content produced; - never failing a single deadline, even when the biggest crises hit her head-on and even if it means burning the midnight oil. ..And much more... Results aside, I have to say that she is a rare professional and team member. She leads discussions through her excellence and she managed to adapt in record time in a much more B2B technical environment compared to her previous role. She understands the importance of
Tim Willeford
Olesya was a key part of my team at Veeam Software and I was impressed with her ability to manage the network of EMEA PR agencies in this complex, ever-changing environment where multitasking was paramount. She showed excellent communication skills on all levels, including with key EMEA executives and other stakeholders. Olesya has a solid understanding of market trends and excellent knowledge of specific local PR requirements in different European countries, and she helped drive a large increase in media coverage across EMEA. Finally, on a personal level, Olesya is a positive, proactive, helpful and dedicated team player supporting her colleagues professionally and personally, and I know she will continue to be successful in PR and the wider field of corporate communications.
LinkedIn User
Olesya came to Nexign in Q3 2018 and she has single-handedly turned our PR communications capabilities and reach to unbelievable heights on a global scale. She is truly the epitome of professionalism in PR and communications. Her list of achievements is so extensive that I will have to pick a few: - establishment of partners infrastructure for global reach; - building relations with key trade and general PR agencies, resulting in continuous tier 1 coverage at a fraction of the cost of competitors; - reducing editing overhead to an absolute minimum, given her excellent writing skills in both English and Russian; - driving increasing engagement and sign-up on our social channels through the excellent content produced; - never failing a single deadline, even when the biggest crises hit her head-on and even if it means burning the midnight oil. ..And much more... Results aside, I have to say that she is a rare professional and team member. She leads discussions through her excellence and she managed to adapt in record time in a much more B2B technical environment compared to her previous role. She understands the importance of
Tim Willeford
Olesya was a key part of my team at Veeam Software and I was impressed with her ability to manage the network of EMEA PR agencies in this complex, ever-changing environment where multitasking was paramount. She showed excellent communication skills on all levels, including with key EMEA executives and other stakeholders. Olesya has a solid understanding of market trends and excellent knowledge of specific local PR requirements in different European countries, and she helped drive a large increase in media coverage across EMEA. Finally, on a personal level, Olesya is a positive, proactive, helpful and dedicated team player supporting her colleagues professionally and personally, and I know she will continue to be successful in PR and the wider field of corporate communications.
LinkedIn User
Olesya came to Nexign in Q3 2018 and she has single-handedly turned our PR communications capabilities and reach to unbelievable heights on a global scale. She is truly the epitome of professionalism in PR and communications. Her list of achievements is so extensive that I will have to pick a few: - establishment of partners infrastructure for global reach; - building relations with key trade and general PR agencies, resulting in continuous tier 1 coverage at a fraction of the cost of competitors; - reducing editing overhead to an absolute minimum, given her excellent writing skills in both English and Russian; - driving increasing engagement and sign-up on our social channels through the excellent content produced; - never failing a single deadline, even when the biggest crises hit her head-on and even if it means burning the midnight oil. ..And much more... Results aside, I have to say that she is a rare professional and team member. She leads discussions through her excellence and she managed to adapt in record time in a much more B2B technical environment compared to her previous role. She understands the importance of
Tim Willeford
Olesya was a key part of my team at Veeam Software and I was impressed with her ability to manage the network of EMEA PR agencies in this complex, ever-changing environment where multitasking was paramount. She showed excellent communication skills on all levels, including with key EMEA executives and other stakeholders. Olesya has a solid understanding of market trends and excellent knowledge of specific local PR requirements in different European countries, and she helped drive a large increase in media coverage across EMEA. Finally, on a personal level, Olesya is a positive, proactive, helpful and dedicated team player supporting her colleagues professionally and personally, and I know she will continue to be successful in PR and the wider field of corporate communications.
LinkedIn User
Olesya came to Nexign in Q3 2018 and she has single-handedly turned our PR communications capabilities and reach to unbelievable heights on a global scale. She is truly the epitome of professionalism in PR and communications. Her list of achievements is so extensive that I will have to pick a few: - establishment of partners infrastructure for global reach; - building relations with key trade and general PR agencies, resulting in continuous tier 1 coverage at a fraction of the cost of competitors; - reducing editing overhead to an absolute minimum, given her excellent writing skills in both English and Russian; - driving increasing engagement and sign-up on our social channels through the excellent content produced; - never failing a single deadline, even when the biggest crises hit her head-on and even if it means burning the midnight oil. ..And much more... Results aside, I have to say that she is a rare professional and team member. She leads discussions through her excellence and she managed to adapt in record time in a much more B2B technical environment compared to her previous role. She understands the importance of
Tim Willeford
Olesya was a key part of my team at Veeam Software and I was impressed with her ability to manage the network of EMEA PR agencies in this complex, ever-changing environment where multitasking was paramount. She showed excellent communication skills on all levels, including with key EMEA executives and other stakeholders. Olesya has a solid understanding of market trends and excellent knowledge of specific local PR requirements in different European countries, and she helped drive a large increase in media coverage across EMEA. Finally, on a personal level, Olesya is a positive, proactive, helpful and dedicated team player supporting her colleagues professionally and personally, and I know she will continue to be successful in PR and the wider field of corporate communications.
Experience
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Selectel
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Russian Federation
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IT Services and IT Consulting
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200 - 300 Employee
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PR Team Lead
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Apr 2021 - Present
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Semrush
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United States
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Software Development
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700 & Above Employee
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Product PR Manager
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Mar 2020 - Mar 2021
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Nexign
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Russian Federation
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Software Development
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400 - 500 Employee
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Public Relations Manager
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Aug 2018 - Mar 2020
• Kicking off international PR activities for Nexign in the target markets: Middle East and South Africa; • Writing global press releases, blog posts, opinion articles and other PR materials in both English and Russian; • Coordinating PR support for big industry events (Mobile World Congress and others); • Hiring, onboarding and coordinating regional PR agencies; interacting with the Nexign spokespeople/executives. • Kicking off international PR activities for Nexign in the target markets: Middle East and South Africa; • Writing global press releases, blog posts, opinion articles and other PR materials in both English and Russian; • Coordinating PR support for big industry events (Mobile World Congress and others); • Hiring, onboarding and coordinating regional PR agencies; interacting with the Nexign spokespeople/executives.
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Veeam Software
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Corporate Communications Specialist, EMEA
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Aug 2014 - Aug 2018
• Serving as a global liaison for external EMEA PR teams, coordinating international/EMEA communication plans and launches;• Recruiting and managing the network of PR agencies across EMEA; coordinating ideas and content creation across the network;• Media relations, including crafting press releases, hijacking trends to develop media stories/pitches;• Coordinating PR Support of industry and corporate global events incl. management, logistics and content creation (VeeamON, VMworld Europe, Gartner Symposium and others);• Collaboration with the Veeam executive team, EMEA stakeholders and regional marketing teams to ensure regular news flow and wide media-presence in the local markets;• Media planning, including identifying key media contacts and establishing strong relationship with them;• Driving regional PR campaigns (media trainings, press conferences, creative sendings);• Award nominations, entry materials submission for key IT industry awards across EMEA;• Reviewing PR agencies contracts;• Regular tracking and reporting, PR activities and results analysis.Selected Achievements:• Hired and onboarded 11 new PR agencies for Veeam across EMEA;• Coordinated VeeamON 2014 and 2015 PR support; VMworld Europe PR support for 3 years in a row (VIP media reception attended by key Tier 1 European media); Show less
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PR Specialist EMEA
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Jul 2012 - Aug 2014
Selected achievement:• Launched the News Room on Veeam corporate website.
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Education
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2005 - 2010
Saint Petersburg University of Humanity and Social Sciences
Specialist, Public Relations, Advertising, and Applied Communication
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