Head of marketing department – Aramis Laser System

• Apr 2021 - Present

Head Of Marketing

• Apr 2021 - Present

- Organization and execution of partner activities (trainings, seminars, master classes, exhibitions, etc)- Development and execution of multichannel digital marketing strategy:Web-sites and landing pages prototyping and creating.3 websites administrating and SEO optimization. SMM (Facebook, YouTube) https://www.youtube.com/channel/UCpS9cFlDwX983E8bKYASX7A /https://www.facebook.com/AramisLaserSystems PPC (Google Ads, Facebook Ads)Email marketing ( mail templates)Web-analytic. Set up KPIs and analyze the performance of the different marketing initiativesWeb-sites and landing pages prototypingPOS materials design- Export strategy development and implementation, including market research, partner search, participation in international exhibitions, application recruitment and provision with promotional materials, advertising campaign development, etc. - New product launch- Preparation and execution of market research (customers, competitors, global market trends, etc.)- Development of documentation and standards templates Show less

Head Of Marketing Department

• Mar 2014 - May 2021

- Developing and execution multichannel marketing strategy for the company on B2B and B2C market (Development and implementing advertising campaigns, trade marketing programs, pricing, generation innovative product ideas and concepts etc.) - Driving and optimization the digital marketing mix ( include microsites, email, paid media,SEO optimisation, etc.);- Coordination and supervision of marketing staff including trade market managers. - Conduction market researches (customers, competitors, global market trends etc.) - Developing the concept of the promotional materials - Creation of standards and templates for documentation - Organization and conducting activities with partner companies (trainings and seminars, exhibitions, regional seminars) Show less

Marketing Manager

• Feb 2011 - Mar 2014

- Marketing strategy implementation- Preparation of proposals and recommendations of company promotion- Conduction of market, consumer and competitors researches- Development and implementing media and PR strategy- Marketing materials design and production, cooperation with the external companies (advertising agencies, media)- Providing partners with advertising and marketing materials - Management of new corporate website development, including copywriting for it/- Coordination of trade marketing programs- Organization of corporate events Show less

Digital Marketing Manager

• Aug 2019 - Jun 2020

Development and execution of multichannel digital marketing strategy: - Web-sites and landing pages prototyping and creating. - 3 websites administrating and SEO optimization. - SMM (Facebook, YouTube) https://www.youtube.com/channel/UCpS9cFlDwX983E8bKYASX7A /https://www.facebook.com/AramisLaserSystems - PPC (Google Ads, Facebook Ads) - Email marketing ( mail templates) - Web-analytic. Set up KPIs and analyze the performance of the different marketing initiatives - Web-sites and landing pages prototyping - POS materials design Show less

BTL manager

• Jun 2010 - Nov 2011

- Participating in promotional projects development considering regional peculiarities; - Participating in promotional projects budget preparation (internal and external) - Selecting supervisors; - Coordinating regional representatives; - Managing promotional and advertising materials usage in Kiev and other regions; - Coordinating document circulation. - Participating in promotional projects development considering regional peculiarities; - Participating in promotional projects budget preparation (internal and external) - Selecting supervisors; - Coordinating regional representatives; - Managing promotional and advertising materials usage in Kiev and other regions; - Coordinating document circulation.

Marketing Manager

• Feb 2009 - Jan 2010

Research and market studies Developing marketing plan and strstegy Pricing Planning advertising and promotional campaigns  Company web site content management Research and market studies Developing marketing plan and strstegy Pricing Planning advertising and promotional campaigns  Company web site content management

Marketing and Brand Manager

• Feb 2007 - Jan 2009

Product marketing, branding (house-building)  Pricing  Research and market studies,SWOT  Media and PR strategy  Marketing materials production,cooperation with the external companies (advertising agencies, media)  Sales support  Company web site content management Product marketing, branding (house-building)  Pricing  Research and market studies,SWOT  Media and PR strategy  Marketing materials production,cooperation with the external companies (advertising agencies, media)  Sales support  Company web site content management